FAIRY TALE: CONTENT IS AN ART AND RELIES ON GUT INSTINCT FACT: SUCCESSFUL CONTENT IS DATA DRIVEN AND SEMANTIC KEYWORD RIDDEN 03 How to Get Data Driven WITH YOUR CONTENT MARKETING KEYWORD PLANNER IS YOUR FRIEND • Enter words around your company or service • Enter words around your competitors or enemies • Don’t be afraid of two or three word phrases • Find Search Volume FIND WORDS THAT HAVE VOLUME TWEET OF THE DAY If no one is looking for your content, then no one will read your content. GET KEYWORD IDEAS USE THESE IDEAS TO CREATE BLOG TOPICS JUST DON’T USE THE TYPOS GOOGLE ‘HOW TO’ + ‘KEYWORD’ IN INCOGNITO PREDICTIVE SEARCH YOUR TOPICS SELECT A TOPIC BASED ON YOUR SEARCH • Read the top 3 most recent posts • Write 3 things that suck about each of them SELECT A TOPIC BASED ON YOUR SEARCH • Read the top 3 most recent posts • Write 3 things that suck about each of them • Think of 3 ways to make your post better • Make it 10X better than those posts • Use the keywords and semantics from earlier • Distribute it like crazy! TWEET OF THE DAY Google loves great content, but it ranks content it can find no matter how people search for it. Content Marketing is Worthless if it Doesn’t Move the Needle AGENCY CLIENT Grow traffic, generate leads, and increase revenue . . . Improve Current Process and Content BLOG ITALIAN WAS FIRST LANGUAGE OUR COPYWRITER FIXED THAT Redevelop Content Strategy to Attract New Customers CHUPAMOBILE Flappy Bird The Flappy Miley Clone “Flappy bird ruined everything.” Paolo de Santis Founder, Chupamobile App re-skinners were ruining the site and causing havoc in the app store APPRENEURS • Want to build a business or an app • Do not have development experience • Development shops are expensive • Freelance Mobile Devs are flaky CONDUCT KEYWORD AND SEARCH RESEARCH BLOG TOPICS • Hiring a mobile dev • Teach people how to launch apps • How to make money from apps • Build apps with no code MATCH BLOG POSTS TO EBOOK DOWNLOAD CONTENT BUILD LANDING PAGES LOTS OF THEM MAKE IT EASY TO BECOME A LEAD • CTA on bottom of blog posts • CTA on sidebar • Exit intent pop-up CREATE CONTENT CALENDAR Launch Posts and Distribute Like a Mofo DISTRIBUTION PROCESS FOR EVERY POST NETWORK AND LINK BUILD AN OUTREACH LIST LINKEDIN IS AMAZING AGGREGATORS HELP! TWEET OF THE DAY If content gets published on the internet with no one around to read it, does it still get found19% INCREASE IN ORGANIC IN 3 MONTHS 696 LEADS IN 3 MONTHS 44% CONVERSION RATE Has Leads, Will Nurture 3.4 NURTURE LEADS TO CREATE CUSTOMERS • Downloaded guide • Introduction to Chupa email • How it works email • Chupa success story email TWEET OF THE DAY Growth hacking isn’t one tactic; it is how you string tactics together and automate them. That’s how you create growth!