Within the last 25 years, everything about the way we do our work and interact with our colleagues has changed more than in the previous 100+ years, and the changes keep coming with no signs of slowing down. Can you imagine sending a memo to your colleague today? When is the last time you sent a fax? Every day, we collectively create more data than we did from the dawn of civilization through circa 2003. The data comes in so many formats, from 140-character tweets to infographics. How do we choose the right format for the right audience at the right time? There are so many moving parts. As communicators, we play a key role in helping society make sense of new technologies, a wealth of data, and a never-ending flow of content. We are vital parts of the organizations we work for; without us, companies would struggle to sell and support their products, and users would suffer in their experiences with company’s products. The challenge is that, when we do our jobs well, it’s transparent to the user; people only notice our work when they are having issues. But we know how good communication happens: we analyze the audience and focus on their needs, we research and research until we solve their problems, we design well-crafted and easy-to-use content in the format the audience needs it. Our mission in this time of change: to explore the limits of content creation and curation, to seek out new ways to build and make use of intelligent content, to boldly work across disciplines and use our powers for good.

1. W^rp F^ctor 9.0:
Content Cre^tion ^nd Cur^tion ^t the Speed of Ch^nge

2. Kit Brown-Hoekstr^
 Principal, Comgenesis, LLC
 President and Fellow,
Society for Technical Communication (STC)
 Twitter: @kitcomgenesis
 Blog: www.pangaeapapers.com
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3. 30 March 2015 (c) 2015, Comgenesis, LLC. 3
@ Brief History of Content

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First 30,000 Ye^rs or So

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Circ^ 3300 –3000 BCE

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Circ^ 3000 –200 BCE

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Circ^ 200 BCE - 1450 @D

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Circ^ 1450 - 1800

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Circ^ 1800 - 1960

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Circ^ 1960 - 1980

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Circ^ 1980 - 1993

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Circ^ 1993 - 2000

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Circ^ 2000 - 2007

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Circ^ 2007 - Present

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Coming Soon>

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Re^ching Esc^pe Velocity

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Explore New Worlds30 March 2015 18

19. Risk Getting Lost
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Build ^ Fr^mework

21. “
”
We need document designs ^nd ^rchitectures th^t
^re c^p^ble of subst^ntive ch^nges in response to
ch^nging dem^nds.
M@RK B@KER, EVERY P@GE IS P@GE ONE
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@utom^te When @ppropri^te

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Use @gile to Your @dv^nt^ge

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St^y Focused

25. “
”
The P^reto Principle st^tes th^t 20% of your
^ctivities provide 80% of the v^lue.
@lyss^ Fox, “Prioritizing Your Focus to M^ximize V^lue”, Intercom, J^nu^ry 2014
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26. (c) 2015, Comgenesis, LLC.
There’s No Such Thing ^s ^ No-Win Scen^rio
Innov^te
30 March 2015 26

27. Dis^ster Prep^redness
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28. @lw^ys H^ve ^ Pl^n B
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It’s @ll @bout the Te^m

30. (c) 2015, Comgenesis, LLC.
First Contact
30 March 2015 30

31. Keep Communic^tion Ch^nnels Open
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32. Negoti^te
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with Honor
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33. Turn Enemies
(c) 2015, Comgenesis, LLC.
Into Friends
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34. M^ke the Tough Decisions
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35. Trust Your Te^m
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T^ke ^ Bre^k & H^ve Some Fun

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Eng^ge!

38. Cont^ct
Kit Brown-Hoekstra
Email: kit.brown@comgenesis.com
Twitter: @kitcomgenesis
Blog: www.pangaeapapers.com
Phone: +1 720.542.3075
30 March 2015(c) 2015, Comgenesis, LLC.
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39. Th^nk You!

40. Credits
 Star Trek Enterprise: Copyright for the Star Trek franchise is held by ParamountPictures and CBS. References to Star Trek elements are for purely entertainment and educational purposes and fall under fair use.
 Genesis Planet: Star Trek: Wrathof Khan
 History of writing: http://www.historyworld.net/wrldhis/PlainTextHistories.asp?historyid=ab33,
 Cave paintings: http://en.wikipedia.org/wiki/Cave_painting,
• Hands ("SantaCruz-CuevaManos-P2210651b" by Mariano - Ownwork. Licensedunder CC BY-SA 3.0 via Wikimedia Commons - http://commons.wikimedia.org/wiki/File:SantaCruz-CuevaManos-P2210651b.jpg#/media/File:SantaCruz-CuevaManos-P2210651b.jpg)
• Bison:"AltamiraBison" by Rameessos - Own work. Licensed under Public Domain via Wikimedia Commons- http://commons.wikimedia.org/wiki/File:AltamiraBison.jpg#/media/File:AltamiraBison.jpg
• Hunters:http://www.oddee.com/_media/imgs/articles/a172_lascaux1.jpg
• Petroglyph of warriors:http://www.bristol.ac.uk/earthsciences/big/research/isotopes-archaeology/
 Stone tablets: http://www.megalithicireland.com/Ogham%20Stones%20Page%201.htm, http://www.uncp.edu/home/rwb/lecture_ancient_civ.htm, http://www.ehow.com/how_12110304_make-egyptian-hieroglyphics-tablet.html,
 Papyrus scrolls:http://imgkid.com/papyrus-scroll-png.shtml, http://tuningpp.com/sample-of-a-papyrus-scroll-from-ancient-egypt/, http://www.greatwallbooks.com/Collectable-Carving-English-Chinese-double-sided/dp/B00A4NI35W,, http://www.the-romans.eu/sitemap_images.xml
 Parchmentand vellum:
 "Treatises On Natural Science, Philosophy, And Mathematics - Planets" by unknown medieval authors - http://www.bl.uk/onlinegallery/onlineex/illmanus/roymanucoll/d/011roy000012e25u00177v00.html. Licensed under Public Domain via Wikimedia Commons - http://commons.wikimedia.org/wiki/File:Treatises_On_Natural_Science,_Philosophy,_And_Mathematics_-_Planets.jpg#/media/File:Treatises_On_Natural_Science,_Philosophy,_And_Mathematics_-_Planets.jpg
 https://www.sciencenews.org/article/prayer-archimedes
 http://imgarcade.com/1/cool-book-background/
• http://www.historyforkids.org/learn/literature/paper.htm
• Invention of the printing press: http://en.wikipedia.org/wiki/Printing_press
• http://site.xavier.edu/polt/typewriters/tw-history.html
• Mimeograph: "Resistance mimeograph machines" by Brigade Piron - Own work. Licensed under CC BY-SA 3.0 via Wikimedia Commons - http://commons.wikimedia.org/wiki/File:Resistance_mimeograph_machines.JPG#/media/File:Resistance_mimeograph_machines.JPG
• http://eagleprintingmachines.blogspot.com/
• http://www.computerhistory.org/timeline/?category=cmptr
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