2. Mid size …task sheet is as big/ bigger ? …
Marketing
Resource integration
Capability
Talent acquisition
enhancement
All /Functional
contribution Growth , acquisition,
mergers
Process adherence
and improvement
Strategy & vision
Communication
Build culture
3. As a result …
Marketing
Resource integration
• Less people doing more no. of jobs
• Functional heads and more or less
Capability
Talent acquisition
enhancement
involved in a majority of activities.
• Paucity of time leads to prioritization of
All /Functional
contribution
Growth , acquisition,
bottom line relevant activities
mergers
• Time spent on ensuring operational
Process adherence
and improvement
excellence takes a key focus.
Strategy & vision
• And… total time spent on marketing is
Marketing
Build culture
about 2 %
4. Other truths…
Marketing is…
Showcases the organization in the market place
Marketing
Resource integration
Enhances the value of the product/brand
Manages perception
Creates space in the market
Capability
Talent acquisition
enhancement
Anticipates future trends
Most effective tool to connect with the prospective
All /Functional
contribution
Growth , acquisition,
buyer
mergers
Process adherence
and improvement
But Marketing is ….
Strategy & vision
Marketing
• Often confused with SALES
Build culture
•Almost non-existent , used in spurs on ad hoc basis
• Limited preview to Market intelligence and best
communication mediums
• Limited integration of activities.
• Planned in the spur of the moment .
• Individual driven, lacks consistency
5. And…downturn !
It is testing times.
As a medium size business owner, you may be feeling the pinch today and worrying
about planning for tomorrow. Most likely, you are questioning whether to scale back
your existing marketing plans, or do away with them altogether.
6. What we offer ….
A unique approach ….
We take the marketing load off you
and helps you focus your
energies back into the core business
issues…..
7. We extend our selves as
Your marketing team who THINKS,
ACTS AS YOUR integrated
marketing partner ….
… and as a part of the job is also a
Catalyst between the best available
resources in the market & you .
We constantly help define and put your
business strategy into marketing
strategy and executable actions.
We are your marketing team only
sitting out of your office as if we
were down the hall.
8. Landscape takes over the responsibility for
all your marketing/corporate
branding/communication. This includes
research, analysis, strategy, planning and
management—plus coordinating with your
advertising, public relations, direct
marketing, internal communications, web
marketing . . . even media buying, print
and production.
9. And…downturn !
It is testing times.
As a medium size business owner, you may be feeling the pinch today and worrying
about planning for tomorrow. Most likely, you are questioning whether to scale back
your existing marketing plans, or do away with them altogether.
Answer is neither !
10. Downturn…Use it!
Uncertain economic times provide the
perfect opportunity for you to take stock of
your existing customer base and to leverage
those relationships in order to weather the
downturn—and stay competitive in the future.
Now is the time to assess the fundamentals
that drive your business: knowing your
existing customers; acquiring new customers;
connecting with customers in meaningful
ways; and delivering the right solutions to
meet customers’ needs.
USE THIS TIME TO THINK AND CREATE an
Click for research results >>
actionable, effective marketing plan that will
help you survive—and thrive—in today’s
uncertain economic climate.
11. Top three change drivers during recession
Considering this, we study the market in depth, create visibility for your
business, get the best available resources/people to think on our brand and
are in favor of the latest technology in order to promote our brand
12. Benefits ?
•Access to more professional, latest information
about marketing methodology
•Cost and efficiency savings and scalability
(including physical office space)
•Provision against peaks and troughs of work-flow
•Protection against in-house staffing shortages
•Greater financial ability through reduced fixed
costs
•Greater focus on newer initiatives
•Improved quality
•Competitive advantage
•Greater control for you – we know that you will only
use us if we match your expectations
13. Because of which…
Sharper focus
Helps you get back to creating the product/core
competency it while we focus on promoting it !
Integrated marketing
Coordinate various communications approaches
into a mutually supportive, thematically unified,
coordinated whole. All your communications flow
through one pipe, integration is better achieved.
Which leads to brand /communication consistency.
Treated by specialists
Specific jobs are treated by specialists in their
own sphere and not be gernalists under one
roof. Here by ensuring higher quality.
14. Because of which…
No media & discipline bias
Plans are more customer based and represents
the USP of your company—not by what a given
ad agency or PR.
Views from the Outside
Team has worked on are not afraid of
suggesting radical ideas and have fresh and
objective viewpoints to share.
Consistent momentum :
With continued economy uncertainty, key
personnel may elect to change jobs in the
middle of company projects. The loss of time
spent finding replacement staff and retraining
can often delay critical deadlines. When you
choose to outsource marketing requirements,
you have one centralized team as your
partner.
15. What do we do…
Provide you with overview of the industry, opportunity and customers
with respect to your product. – from marketing perspective
EXISTING OPPORTUNITY
Information on customer preferences and needs. This will help in
planning your product portfolio, diversifications etc.,
POTENTIAL OPPORTUNITY
Insights on how customers buy and why they buy.
INSIGHTS
Now that is exactly what a marketing manager would have done …
16. What do we do…
MARKETING PLANNING & STRATEGY
•
Strategic thinking to help develop marketing and PR plans.
ONGOING ADVICE
•
Day-to-day practical, sensible and informed marketing advice.
PR
•
Developing a PR strategy, writing press releases and liaising with journalists.
AFFINITY MARKETING
•
The development of relationships to produce new potential clients.
RESEARCH
•
Effective quantitative and qualitative research to test out your theories and canvass opinions.
MARKETING COMMUNICATION
•
Effective advertising and direct mail. ALONGSIDE Producing regular client communications
BRANCH AND ADVISER MARKETING SUPPORT
•
Dealing with requests from individual advisers for advertising, PR support and marketing advice.
17. How we do - 3 step Process
• STEP 1: Business analysis, assessment, strategy and
planning .We do a complete analysis and assessment of
your current marketing situation in order to lay a solid
foundation for future marketing efforts. We set specific
goals and develop a solid twelve-month plan to address
all marketing objectives.
• STEP 2: Implementation of integrated & proactive
marketing plan in order to ensure optimum results.
Developing Marketing materials, Sales and training
tools and support, Internal and External
communications, Advertising, Promotions , Website
Design & SEO, Events, and Public Relations
• STEP 3: Track and measure the results against
established goals. We assess and adjust activities to
continually leverage successes.
18. People
• 360° industry experience encompassing advertising, strategic marketing, events, below &
above the line marketing and communication
• Not just a graphics/content writing company, but with strong understanding of industry
verticals
• Can work with your existing liaisons for website/brochures/PR etc
• Scalable and “pay as per use” engagement model
19. thank you & questions
For more information and to connect:
km@landscapeoutsourcing.com
