Kelly Townsend

Washington D.C. Metro Area United States

Manager - Online Fundraising

NGO / Public Service

I've worked at The Humane Society of the United States (HSUS) since 2006. In my years at The HSUS I have gained experience in multichannel fundraising, donor cultivation, and marketing; online and offline copy/content production and testing/optimization; reporting and analysis of data to drive future decision-making; online advertising and offline DRTV campaign strategies; project management of multi-million dollar initiatives; team and vendor management; budgeting and forecasting; and customer service. I have presented on multi-channel and online fundraising/communications at various NPO industry and marketing conferences: - "How Should We Segment our Files in 2014 and Beyond?" (DMA ...