1. Building a Better Burger
Making our best-selling burger into
a healthier menu choice

2. Problem and Solution
Problem: health-conscious customers
avoid our burger because of the calories,
fat, and carbohydrates it contains
Solution: Find alternative components for
the burger that have less calories, fat, and
carbohydrates

3. Bun Nutrition
Our Bun
Calories: 260
Fat: 5 g
Carbohydrates:
45 g
Alternative Bun
Calories: 140
Fat: 2 g
Carbohydrates: 27
g

4. Cheese Nutrition
Our Cheese
• Calories: 125
• Fat: 9 g
• Carbohydrates: 1 g
Alternative Cheese
• Calories: 70
• Fat: 4 g
• Carbohydrates: 1 g

5. A Better Burger
Our Best Seller
• Total Calories: 585
• Total Fat: 27 g
• Total Carbohydrates: 46 g
New Better Burger
• Total Calories: 410
• Total Fat: 19g
• Total Carbohydrates: 28 g
0 5 10 15 20 25 30
Best Seller
Better Burger
27
19
Fat (g)