1. “At Keller Williams, everyone is like-
minded. Everyone is moving forward
with the same mission to serve more
clients better ... to be surrounded
by people like this is fascinating. It’s
refreshing. It’s gratifying."
- ROD FORSYTH
Calgary
K E Y P L AY E R I N
Rod Forsyth
TAKES IT UP
A NOTCH
Forsyth on keeping
ahead of the Calgary
market
By Jennifer LeClaire
• “We make it a goal to return Rod Forsyth is used to winning. and to tap into the tools, systems and
every call that comes into this He’s been a heavy hitter since he training that could take his career to
office within 10 minutes. If we’re entered the real estate world in 1986 the next level.
on an appointment, we answer – and he’s been a member of the No.1 As he sees it, now’s the time to
the call and ask if we can get RE/MAX office in the world for the make a move. Home sales in Calgary
back to them within the hour.” past 10 years. are down. In fact, there were 1,500
Recently, Forsyth refocused his transactions in September, which
• “If the seller’s pricing definition of winning with an eye doesn’t bode well for the 5,500 agents
toward what matters most. After there. Joining forces with Keller
expectations are still in 2006 and
22 years with RE/MAX in Calgary, Williams Realty is causing him to, as he
2007, we gently turn them down.
Forsyth decided to join Keller Williams puts it, “refocus and re-systemize.
We can’t help everybody. We are Realty to pursue a culture that aligned “At Keller Williams, everyone is
focused on motivating qualified with his own values: God, family and like-minded. Everyone is moving
sellers. We want to get a deal then business. forward with the same mission to
done in 60 to 90 days. Buyers “The culture, the systems, the serve more clients better,” Forsyth
are in control of this market.” training, and the singular focus on says. “To be surrounded by people like
learning how to serve my clients this is fascinating. It’s refreshing. It’s
• “If your focus is client service, better drew me to Keller Williams,” gratifying."
there is no sense in having 20 or Forsyth says. “Even though I’ve been "The Keller Williams system is
30 listings priced to where only in real estate for 24 years, I’m taking effective, efficient and predictable. This
advantage of the training. I know it’s is the only company I feel I should be
five of them are going to sell.
going to reignite my career.” a part of. The opportunities within this
You are going to end up making
That’s a bold statement coming from system to grow and create your own
20 clients mad. You have to sit a noted dealmaker who ranks in the office and franchise are remarkable.
people down and explain the top 2 percent of all Calgary real estate Keller Williams not only helps you
state of the market.” agents. Having helped more than 1,400 grow – it helps you grow to whatever
families buy and sell homes, Forsyth level you wish to go.” kw
was ready to reinvigorate his own brand
14 outfront Nov./Dec. 2010 • vol. 7 no. 6 Keller Williams Realty