1.
Improving Your Library's
ONLINE PRESENCE
Laura Solomon, Library Services Manager, OPLIN

2.
Slides are at:
http://www.slideshare.net/oplin

3.
Which ego is holding up progress?
• Library
• Director
• Department head
• Board member
• The Terrible,
Territorial Librarian

4.
EGO > PATRON = LOSS

5.
CONSIDER:

6.
Who is it REALLY for?
• Full list of board of trustees on homepage
• Mission statement on homepage
• Facebook and/or Twitter account that only posts
program and event announcements
• Social media accounts that only friend/follow
other libraries or librarians
• Links to the staff intranet on the library’s website
• Online content arranged specifically for the
convenience of the library staff

7.
PATRON

8.
https://secure.flickr.com/photos/laughingsquid/2421915297/

9.
OK, so you’re going to jump on
Pinterest anyway…
• What’s the business case for
using it?
• What’s the plan? What will your
library specifically get out of it?
• What will your library do that is
unique and unlike what anyone
else is doing?

10.
http://www.slideshare.net/augustinefou/the-pinterest-myth-by-augustine-fou-and-tugce-esener/?S=clickz

11.
Ask:
• What?
• Why?
• Audience?
• Time?
• Success?

12.
BUSY

13.
Nobody likes this guy

14.
This isn’t acceptable any more

15.
Social …a two-way
media is… conversation..

16.
Just tools

17.
The library SUCKS!!!!

18.
NOT an effective coping strategy

19.
Bad apples aren’t the whole barrel

20.
People who ignore the library are more dangerous

21.
Re-thinking the website

22.
[[SQUEAK]]

23.
Not a good reason, either

24.
Actual reasons to redesign
• LOTS of patron complaints
• The content has outgrown the original
architecture
• Nobody can find the important stuff
• It’s missing important functionality
• The design causes more problems than it
solves

25.
The 2-Minute Offense

26.
THEN
what?

27.
Who’s it
REALLY
for?

28.
What’s the
PAYOFF?

29.
Absolutely shameless plug
Coming Fall 2012

30.
Stalk me here
http://www.twitter.com/laurasolomon
http://www.facebook.com/laurasolomon
http://www.linkedin.com/in/laurasolomon
laura@oplin.org
http://www.meanlaura.com
http://www.slideshare.net/laurasolomon
Thank you!