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Lavasa Corporation Limited




                             December‘11
December ‘11
Lavasa – India’s Planned Hill City
• A ‘planned’ hill city led by the private sector, after independence
• A city planned for entire spectrum of population
• Concept of Life in Full i.e. ‘Live , Work , Learn and Play’ in harmony with
  nature




                                                      Artist’s Impression of the Lavasa Lakeline


                                                                                December ‘11
Lavasa - India’s Planned Hill City
• One of the largest urban infrastructure project in India; significant
  economic benefits to the region
• Master Plan prepared by HOK, USA
• Architectural Design sensitively integrated with natural environment
• Area to be greenified through landscaping, hydroseeding, mass
  plantations, etc.
• A new tourist destination




                                                                  December ‘11
Lavasa – Multiple access

• Four access points for Lavasa on Mumbai-Pune Expressway and one on
  Mumbai-Goa highway
   –   An hour’s drive from Pune and around three hours from Central Mumbai




                                                             All distances approximate ; Map indicative and not precise



                                                                                                      December ‘11
Breathtaking landscapes




                          December ‘11
Master Plan - Lavasa integrated with landscape




             Development across Plotted Land, Apartments, Retail, Hotels,
   Event and Convention Centre, Education, Information Technology, Biotech Parks and
                       Recreation Facilities, spread in 5 towns.

                                                                               December ‘11
Master Plan - Dasve




                      December ‘11
Master Plan - Mugaon




                       December ‘11
Master Plan award



                      Award for
                    Dasve (Lavasa )
                     Master Plan

                         From

                       Congress
                     for the New
                    Urbanism (CNU)




                                      December ‘11
Landscape Planning awards
Award of Excellence - Dasve Master Plan   Honor Award - Mugaon Master Plan   Merit Award - Lavasa Landscape Master
                (2005)                                 (2009)                  Plan and Design Guidelines (2010)




   “Beautifully documented in terms of understanding the place and the land. Stunning, great work. .
              .sensitive to the region and the world”. - 2005 Professional Awards Jury comments


                                                                                                   December ‘11
Master Plan - Driven by a strong brand ideology
Brand Drivers
                     Cosmopolitan Style              Technology Leadership
created by Landor,
Hong Kong            • Lifestyle residences          •   Efficient infrastructure
                     • Leisure & Recreation          •   Biomimicry
                           - Hotels/Clubs/Spas       •   GIS Mapping
                           - Golf course             •   e - Governance
                     • Convention/ Event Centre      •   Modern amenities
                     • Sports & Adventure            •   Hospitals & clinics
                     • Nature tourism
                     • Performing Arts Centre
                     • Cricket Ground


                     Lifelong Learning               Spiritual Harmony
                     •   Innovation & Science Park   • Spiritual centres
                     •   Education campuses          • Health & Wellness spas
                     •   Research institutes         • Town plan sensitively integrated
                     •   Training centres              with nature
                     •   Library
                     •   Museum


                                                                               December ‘11
Pioneering Biomimicry
• A science that uses nature as a model to measure & mentor
   – To be actively incorporated in Lavasa development
   – In collaboration with The Biomimicry Guild, USA




                                                              December ‘11
Lavasa – Business of Businesses




                                  December‘11
Urbanization is a USD 65 billion Annual Opportunity
                    Existing Cities Model                              Lavasa Model

                                     Regulation &
                                     Governance
                                                                                     Regulation &
                                        Multiple                                     Governance
                                      Municipality /
                                      Development
                                                                      Consumption
                                       Authorities     Operations       Basket                        IP




                                                        Maintenance                 Development
Maintenance

Multiple Public /
Private Service
   Providers




        Opportunity fragmented across                  Advantage Lavasa – Unique Integrated
               multiple players                                    Opportunity

                                                                                           December ‘11
Lavasa Model – Comprehensive Value Capture
Unique IP
                         Infrastructure
                                                                                           Real Estate   Funding         City         Infrastructure &
                                                                             SPA status   Development
                                                                                                         Support     Development       Asset Creation
                                                                                           Cash Flows
                       Governance                                             enables
                                                                            integration
         Consumption                      Real Estate

                                                                                                                                       Annuity Cash
                                                                                                   New Cities 1….n
                                                                                                                                         Stream




                   Share of Lavasa GDP


 Infrastructure         Consumer Spend                    Real Estate

   Annuity                   Annuity              Development Income
 BOO Model               Share of spending              Real Estate Sales
 Services and            within the city                Lease Rentals                        Diverse Cash Flow Profile
 Management              Levies & User
 Revenue                 Charges



                                          Lavasa – First Mover Advantage

                                                                                                                                   December ‘11
Lavasa – An expected ‘365 –day economy’
                                     Commercial &
                                                                   Hospitality                      Tourism & Leisure                 Education & Healthcare                                   Residential
                                      Institutional
    GDP Composition




                      Retail                                                                                                                                           Infrastructure
                                 Commercial                                                                             Adventure &
                                                                              Spa &     Tourist       Edu-     Theme                                          Health                     Apartments / Villas / Rental
                                   offices &     Campuses     Hotels   MICE                                               Water     Amenities   Educational
                                                                              Clubs    Attraction   tainment    Park                                           City                             Housing
                                 Institutional                                                                            Sports




                                                                   Integrated development with cross-synergies enabled by Lavasa



                                                                                                                       Profits – Returns on Lavasa’s share in Education /
                                          City Building – SPV Partnerships                                              Healthcare / Tourism / Leisure / Hospitality and




                                                                                                                                                                                                             Share in Lavasa GDP
                                                                                                                                          Retail SPV’s
Sticking to Core
 Competencies




                        0-100%                        0-100%                          0-100%
                                                                                                                                       Rentals – On leased assets
                                                            Investor                    Operator
                               Lavasa                                                   Operating
                                                       Equity Risk                                                                        Levies & User Charges
                                                                                      Knowledge and
                                                        Sharing                         Bandwidth



                                                                                  De-
                                                                                  De-risked Business Model

                                                                                                                                                                                        December ‘11
Benchmarking with 365 Day Economies
                                   15640 sq. km
                                            District


Area            4355 sq. km
                            MMR
(sq km)
                                                       1483 sq. km
                  600 sq. km         415 sq. km                                                                    1104 sq. km
                                                                                                  697 sq. km
                 Greater Mumbai               Urban                   114 sq. km    99 sq. km                                            100 sq. km

City/District     Mumbai               Pune               Delhi       Chandigarh    Gurgaon       Singapore        Hong Kong               Lavasa

                                    3.5 million                       0.9 Million   0.2 Million                                          0.3 Million
                                                                                                  4.7 Million
                12 Million                    Urban                                                       (2008)   7.1 Million
                Greater Mumbai
                                                                                                                            (2009)
Population                          7.2 million        13.9 Million
                                            District
(2001)

                 18 Million
                            MMR




    GDP           Rs. 1302                                                                         Rs. 7083         Rs. 8155
                                      Rs. 679           Rs. 1439       Rs. 142       Rs. 231
                   Billion                                                                          Billion          Billion                 !!!
                                       Billion           Billion        Billion       Billion
  (in 2007)     (Greater Mumbai)                                                                   (converted)       (converted)




                                                                                                                                   December ‘11
Lavasa – Planning Strategy




                             December‘11
Lavasa - Planning Strategy
• Planned for a permanent population of around 3 Lakh (0.3 million),
  with tourists estimated at over 20 Lakh (2 million) per annum

• An aspirational yet affordable pricing for multiple socio-economic
  classes
   – Several design options for residents in each product category
   – Rental housing, starter homes, dormitories, budget hotels, affordable entertainment


• Proposed infrastructure of over Rs. 4000 crores is being created
   – Many employment opportunities to be created at all levels


• Infrastructure support & service standards across 5 towns for residents
  and visitors, well enabled by GIS mapping and e-governance

• New Urbanism design principles combined with an aspirational lifestyle


                                                                                December ‘11
Lavasa City – Life in Full
             Live                             Work                             Learn                              Play
•   Villas & Apartments           •   Non – polluting industries   •   Schools and Colleges         •   Budget to Luxury Hotels
•   Studio & Serviced             •   IT/ITES                      •   Management Institutes        •   Clubs and Resorts
    Apartments                    •   Biotechnology                •   Executive Education          •   Spas
•   Rental Housing                •   R&D centres                      Centres                      •   Cricket ground
•   Retiree Housing               •   Training Centres             •   Post Graduation Institutes   •   Golf Course & Academy
•   Family Entertainment Centre   •   Fashion Design               •   Adventure Training           •   Multiple Theme Parks
•   Promenade and Marinas         •   Film Production                  Institute                    •   Eco Safari
•   Health and Wellness Centres   •   Animation Studios            •   Vocational Institutes        •   Water Sports
•   Spiritual Centres             •   Professional Services        •   Sports Academy               •   Adventure Sports
•   24x7 Power, Water and         •   Convention Centre            •   Music Academy                •   Nature Trails
    Connectivity                  •   Town Support Services        •   Edutainment Park             •   Cafes, Restaurants and
•   GIS and e-Governance                                                                                Shopping centres
•   Social Infrastructure                                                                           •   Multiple Leisure Activities




                                                                                                                     December ‘11
Lavasa – City Management Services
• A dedicated City Management Services team to provide an enhanced
  quality of community living to its citizens and visitors

• Deliver on governance
   – Vision to create a replicable model of City Governance for new Asian cities by
      bringing world-class standards to Indian urban life


• Emphasis on
   – Public Safety & Security - law and order services, fire and disaster prevention, etc.
   – Provision of uninterrupted and good quality power to all customers
   – Integrate customer support
   – Value added services by connecting citizens to services like housekeeping, garden and
      lawn maintenance, waste management, pest control, property management, etc.
   – Providing e-governance backbone



                                                                                     December ‘11
Lavasa – City Management Services
• Headed by a specialist City Manager
   – Unique and ‘a first’ to Indian cities


• Role of the City Manager
   – Policy‐making
   – Contract administration
   – Measuring and managing performance outcomes
   – Process & system engineering
   – Ensuring that day‐to‐day apparatus of the city’s routine service delivery functions
                      ‐ ‐
      smoothly




                                                                                   December ‘11
Lavasa – City Management Services
   • Specialist divisions for smooth and efficient delivery
Divisions of CMS                                     responsibilities
                           Some of the key roles and responsibilities

Public Works               •   Maintains public spaces like streets ,promenades, footpaths
                           •   Runs the city’s solid waste management program
                           •   Ensures that all public realm areas are clean and well – maintained
Public Safety & Security   •   Public Safety Planning , Law and Order services
                           •   Sate and police interface
                           •   Fire and disaster prevention
                           •   Parking & Traffic management
                           •   Emergency communications
Enterprise Utilities       •   Water & Sewer distribution and collection networks
                           •   Water and sewer pumping and treatment
                           •   Reliable, Sustainable & Uninterrupted Power Service 24 x 7
                           •   Commissioning and handover (smooth transition ) of infrastructure from Projects Department
Property Management        •   Citizen engagement and overseeing of customer services
                           •   Operation of the Citizen Call Centre
                           •   Co ordinates real estate handovers and transfers
                           •   Interface between Projects, Sales and Custome
                           •   Enforcement of development regulations
Administration &           •   Financial transactions and support services
Finance                    •   Inter & Intra City Transport
                           •   Guest assistance
                           •   Support internal functions such as GIS, MIS< etc.


                                                                                                              December ‘11
Lavasa – City Management Services
• A round the clock Citizen Call Centre
• Ensures to make the lives of the citizens and
  visitors easy and convenient
   – A one stop information source

   – Non emergency and emergency services

   – Single window resolution for all customer needs
     and visitor requests

   – Proactive information distribution

   – Data collection and management services

   – Customer Satisfaction Surveys

   – Customer handover and possession



                                                       December ‘11
Rental Housing




                 December‘11
Rental Housing – the thought
• Vital requirement in a city
   – Basic work force
   – Support staff
   – People employed in various business units and establishments


• Forms the backbone of the economy

• Definite need for economical and affordable housing for target group
   – Price range : Rs. 500 – Rs. 3000 / a month




                                                                    December ‘11
Rental Housing at Lavasa
• An integral part of the Master Plan
      – Apartments 300 sq. ft. onwards, across 5 towns; not in just one location
      – Total of 30,000 units planned
      – 5,000 units ready by 2012 ; 500 units currently under construction
• Ideal for
      – Support & service staff ,students, bachelors , executives and staff working in different
         companies and staying back at Lavasa




Actual images

                                                                                      December ‘11
Lavasa Tie-ups




                 December‘11
Lavasa Tie-ups
     Tourism , Hospitality & Leisure                    Education           Health& Wellness     Corporate/Others




                                   TexKare
                                   Cleaners




                         Sports Academies




       JUKASO                                                                              Passionate Developers
                         Prakash Padukone
                        Badminton Academy


 2000 rooms               2 million visitors   Vision for 10,000 students       Medicity           Work /Retail


                                                                                                   December ‘11
In discussions with
• Theme parks for entertainment and education
• Sport academies
• Other tourism and hospitality brands




                                                December ‘11
Lavasa – Tourism, Hospitality & Leisure




                                          December‘11
• Mid scale hotel at Dasve by ITC, 60 rooms
• Ready and operational since March 2009
• Zodiac coffee shop, Nostradamus bar and Earthen Oven specialty
  restaurant




                                                                   December ‘11
• Lavasa’s own fully operational hotel with a panoramic view
• 20 rooms, conference facilities, indoor/outdoor activities
• Vyanjan - multi cuisine restaurant , Breakfast at Machaan – restaurant
  at the Nature Trail near Ekaant




                                                                  December ‘11
• Mercure by Accor group, 130 rooms
• Hospitality know-how of the group makes every stay unique, warm,
  individual and human
• Celebrations – The 24-hour coffee shop




                                                              December ‘11
• Operated by Bona Sera Hotels
• Apartment Hotel at Lavasa
• 43 self contained, fully equipped apartments – Studio, 1 BHK, 2BHK




                                                                 December ‘11
SOL Hospitality Ltd.
 • Quick service, fine dining and casual dining restaurants operational
    – The All American Diner – Continental cuisine
    – Granma’s Homemade Patisserie - Bakery
    – Chor Bizzare – North Indian cuisine
    – Oriental Octopus - Oriental cuisine
    – Tabakh - Lebanese cuisine
    – Twisteez - Fried potato snacks with a twist
    – Past Times - English pub




   Chor Bizzare                               Granma’s Homemade Patisserie

                                                                             December ‘11
Other Restaurants
• Restaurants that serve a variety of cuisine
   – Brewberry's - Coffee bar & Sandwiches - Burgers, pizzas, salads, etc.
   – Fruity Bat (Desserts)
   – Natural Icecream parlour
   – Hungry Hippo - Burgers & Fries
   – Pizzavala - Pizza place
   – Subway - Sandwiches and salads




    Restaurants at the promeande               Ice cream parlour


                                                                             December ‘11
• Club managed by International Leisure Consultants, Hong Kong
   • Facilities like squash court, tennis court, fully functional gymnasium,
     swimming pool, spa, restaurants, pub, etc.
   • Asian Opera - Oriental cuisine restaurant, The Deck – all day dining




Actual image

                                                                        December ‘11
• Lavasa International Convention Centre to be managed by Accor
   – 1500 capacity, 16 main convention halls and meeting rooms, A/V facilities
• Boost weekday tourism (meetings, events, conferences & exhibitions)
   – Past Conferences : IAPCO Regional Seminar, UBM India Pvt. Ltd., Ernst & Young, etc.
• Operational, bookings opened




  Actual image



                                                                                  December ‘11
• Pullman by the Accor group, 258 rooms, business hotel
• Warm hospitality, restful tranquility and high-tech connectivity
• To be operational by 2013




Rendering


                                                                     December ‘11
• Novotel by Accor group, 200 rooms
• Designed for natural living with a lake view
• To be operational by 2012-13




Rendering


                                                 December ‘11
• Doubletree, 150 rooms, 5 star property
• A hotel from the Hilton group
• To be operational by 2013




                                           December ‘11
• ‘Oakwood Residence ‘ by Oakwood Asia Pacific Limited ( a division of
  Oakwood Worldwide)
• 150 + unit serviced apartments in Mugaon
• Elegant apartments that combine the spacious comfort of a private
  home with the many services of a hotel
• To be operational by 2014




 Illustrative not Actual images


                                                                 December ‘11
TexKare Cleaners



  • First “Tunnel Wash “ Laundry being commissioned at Bhoini
  • Meets highest international norms of hospitality




   Illustrative not Actual images


                                                                December ‘11
• Lakeshore Watersports being managed by Ocean Blue
• Pontoons, Bumper Boats, Personal Water Crafts, Pedal Boats, Kayaks ,
  Trampoline, Wibit obstacle, Pool activities




                                                                 December ‘11
• Games arcade for kids
• A variety of games like Neo arcade, Electronic darts, Photo play etc.




                                                                    December ‘11
• Xthrill - Outdoor Adventure Institute managed by Z - Bac Adventure
  Institute Pvt. Ltd.
• Activities like rappelling, rock climbing, camping, trekking , zip-line,
  zorbing , air rifle shooting, etc.
• Complete accommodation in AC tents with modern amenities, along
  with conference and dinning facilities.




                                        A/c tents


                                                                     December ‘11
Oase
• Water fountain design firm from Germany, designing a multi media
  fountain at Lavasa
    – Incorporates a laser and sound show
    – 60 meter high central jet




 Illustrative not Actual images

                                                               December ‘11
Space World
 • Asia’s first space themed park, Space World under the aegis of USSRC
 • Will include Space Camp, Aviation Camp, etc.




  Illustrative not Actual images

                                                                  December ‘11
Sports Academies


•   In line with the brand philosophy of lifelong
    learning




                                                    December‘11
• A championship 18 hole golf course at Dhamanhol by 2013
• ‘Golf Academy’ to be developed at Mugaon by 2014




                                                            December ‘11
• Football academy by Manchester City Football Club
    • Develop and nurture young talent in India
    • Scheduled opening in 2014




Illustrative not Actual images



                                                          December ‘11
• World class hockey academy at Lavasa, tie up with Hockey Australia
         – World class hockey coaches to run the academy
    • Intellectual property of various Hockey Australia programs, including its
      junior development program – Hook in2 Hockey




Illustrative not Actual images




                                                                       December ‘11
• Tennis Academy with Tennis Australia
   – Best known for Australian Open
   – Coaching and development skills , event management opportunities




 Illustrative not Actual images


                                                                        December ‘11
Other Academies
• Rowing academy by Sir Steve Redgrave via Golden Five Limited

• Badminton Academy




                                                                 December ‘11
Lavasa – Education




                     December‘11
• Premier hospitality education institute, offering a four year course in
  Hospitality Management, certified by École hôtelière de Lausanne
• Vocational courses offered via agreement with Sunshine Coast (SCIT)
  TAFE (Training And Further Education) Australia
• Operational since June 2009




Actual images

                                                                    December ‘11
• A nursery school - pre-schooling needs of children from 2 to 6 years
• Managed and run by Educomp, India’s largest education company
• Skill-based knowledge using its unique seven petal approach.
• First batch at Lavasa since September 2011




 Actual images


                                                                   December ‘11
• Providing quality education for the economically disadvantaged
  sections of society
• English medium school, free education, uniforms, books, meals , pick-up
  and drop in state-of-the-art buses and state-of-the-art Resource Centre
• Operational since June 2010




Actual images

                                                                   December ‘11
• A 60 acre campus
  – International Baccalaureate Diploma Programme




                                                    December ‘11
• NSHM – Knowledge Campus, Kolkata to establish India’s first Retail
  University at Lavasa
• Scheduled to open in 2012-13




                                                                 December ‘11
• 75 years since inception, based in Bangalore
• Scheduled to open in 2012 -13




                                                 December ‘11
• The Biomimicry Guild, USA to set up a Biomimicry Institute at Lavasa
   – Exhibit centre that chronicles the science of Biomimicry , Educational workshops
   –   Collaboration to develop a Biomimetic building at Lavasa




                                                                                 December ‘11
Educational Workshops
• Educational workshops held at regular intervals

Jan 2010     Executive Program in Airport and Airlines Systems with The
             Massachusetts Institute of Technology’s Office of Professional Education
             (MIT PE)
March 2010   Workshop by The Biomimicry Guild, USA – Applying the science of
             Biomimicry in urban architecture Se
Sept 2010    'Essentials of Wines' - A wine appreciation workshop by Wei Cheng


Oct 2010     'The Invisible Shield' - A workshop on Security Awareness by Max
             Security (Israeli security consultant firm)
Nov 2010     Auto design workshop by Chris Bangle, former Chief of Design for the
             BMW Group
Jan 2011     Lavasa Classical Studies workshop by Sir James Mallinson




                                                                                December ‘11
Educational Workshops




Executive Program in Airport and Airlines system workshop inaugurated by
          Mr. Praful Patel, former Union Minister of Civil Aviation




                                                                           Auto Design workshop by Chris Bangle



                                                                                                          December ‘11
Lavasa – Health and Wellness




                               December‘11
• Part of the proposed 200 acre for health & wellness development
• R&D facilities in addition to long term & therapeutic care
• Operational since January 2010




                                                                December ‘11
Apollo Pharmacy
• Operational since March 2009 in Dasve




                                          December ‘11
• Delhi based Retirement Resort developer
• 31 acres development at Dasve
• Utsav – Expected to have 500 Villas & Apartments




                                       Actual Image
Rendering


                                                      December ‘11
The Lavasa Associates




                        December‘11
World Class Service Providers
Planning & City
Management Services


Architectural
Services




                      HAFEEZ CONTRACTOR
                      Subodh Kerkar - Installation Artist

                          RANJIT SINH ASSOCIATES
                                         Architects

                                                            Soda (Thailand)Ltd.


Business Plan &
Market Research




                                                                                  December ‘11
World Class Service Providers
Business
Strategy


Branding,
Marketing
&PR                           Zafar Hai , film maker

ICT & GIS




Legal
Advisors    Markand Gandhi & Co.          Agarwal Law Associates
             Magwells                      LITTLE & COMPANY

Financial
Partners




                                                                   December ‘11
Environment Initiatives


Objectives
• Protecting the existing natural habitat
• Further enhancing the habitat




                                            December‘11
Environment Initiatives

                              Water
             Air                            Biodiversity




       Food                 Sustainable            Natural
   Sustainability          development            Resources




                                             Parks,
                                            gardens,
                Waste                     green spaces
              Management    Energy




                                                           December ‘11
Environment Initiatives – Water
• Rainwater Management
  – Check dams , Nallah bunding
  – Increases the Ground Water Level thereby boosting biodiversity
  – 50 to 60% increase in Biomass Generation
  – Reduction in Soil Erosion
  – Integrated Rainwater Management processes underway




                                                                     December ‘11
Environment Initiatives – Water
• CCT (Continuous Contour Trenching) to prevent soil erosion




      Before                                      After CCT




                                                               December ‘11
Environment Initiatives – Water
• Maintaining Water Quality
   – Treatment of sewage done to highest tertiary standards using both UV & Ozonisation
   – Quality of treated water better than lake raw water
   – Centralized and de-centralized treatment plants
   – Explore new technologies for water / sewage treatment such as Soil Biotechnology
     (developed by IIT Mumbai)
• Special Initiative - Ecological Mapping of Lake Water




  2.4 MLD Permanent STP              Package STP                  Soil Bio-technology

                                                                               December ‘11
Environment Initiatives - Biodiversity (flora)
• Conservation of existing flora
   – Stopped the existing practice of slash and burn cultivation through mass awareness
   – Use of certified fuel wood made compulsory to prevent tree cutting




            April 2002                                        April 2010




                                                                                December ‘11
Environment Initiatives – Biodiversity (flora)
• Conservation of existing flora
   – Tree transplantation
   – Preservation of ‘Top Soil’ for further use in landscaping.
   – Creation of Watch Towers to ensure watch and quick identification of forest fires




                    Tree Transplantation                                Watch Tower


                                                                                  December ‘11
Environment Initiatives – Biodiversity (flora)
• Enhancement of existing flora
   – Mass Plantation
   – Hydroseeding to prevent soil erosion and facilitate quick vegetation
   – Imported technology ; Advisory Services of Mr Doug Wimble, Ex-President IECA
     (International Erosion Control Association)
   – Completed over 365 acres - 1st time in India done successfully
• Soil Bio-Engineering
   – Use of natural and eco-friendly material for slope protection during monsoon




                                                                               December ‘11
Environment Initiatives - Biodiversity (fauna)
• Ensuring minimal human – animal conflict during and after
  development
• Development of a continuous animal corridor
• Creation of wildlife corridors and artificial water holes
• Release of fish in dam water, aquatic birds and deer to maintain a
  healthy bio diversity




                                                                  December ‘11
Impact of Initiatives – Images




                                 December‘11
Environment Initiatives - Hydroseeding




During application


                                         December ‘11
Environment Initiatives - Hydroseeding




Result after 30 days during monsoon


                                         December ‘11
Environment Initiatives - Slope Greening




April 2005


                                           December ‘11
Environment Initiatives - Slope Greening




April, 2010
April 2010


                                           December ‘11
Satellite Images of Dasve




           0 1.25 2.5   5   7.5   10

                                             0 1.25 2.5   5      7.5     10




        Apr 2002                       Apr 2009

                                                              December ‘11
Vegetation Mapping Results- Dasve
                                           Dasve
                                         2002                         2009

Sr.
              Classes    Area in Area in       Total       Area in Area in    Total
No.
                         Sq.km     %        Vegetation %   Sq.km     %     Vegetation %

1     Vegetation          1.84    18.8                      1.93   19.71
2     Dense Vegetation    2.99    30.54                     3.41   34.83
3     Shrub               2.45    25.02                     2.68   27.38
4     Barren Land         1.94    19.82            74.36    0.94    9.6       81.92
5     Water Body          0.4     4.09                      0.46    4.7
6     Sand                0.15    1.53                      0.17    1.74
7     Built-Up            0.02     0.2                      0.2     2.04
             Total        9.79    100                       9.79    100



                                                                              December ‘11
Other Initiatives




                    December‘11
Environment Initiatives – Natural Resources
• Promoting the use of bamboo in all its uses
   – Icon of sustainability – highest carbon sequestration amongst all floral species
   – Tensile strength of steel
• Lavasa Bamboocrafts Ltd.
   – A factory that produces furniture and decorative artefacts made out of locally
      available bamboo




                                                                                   December ‘11
Environment Initiatives – Nature Tourism
• Number of tourist attractions and symbols of sustainable development
   – Theme based Nature Trails
   – Neighborhood Parks, Plazas, Avenue Plantations, Promenade Beautification, Ravine
     beautification - being developed in phase-wise manner




                                                                              December ‘11
Environment Initiatives – Nature Tourism
• Nursery established in Bhoini – current stock 50,000 saplings
   – For local and commercial purposes


• Certified organic by NOCA (Natural Organic Certification Association)




                                                                  December ‘11
Environment Initiatives – Food
• Organic Farm over sample area under development
   – Consultancy with INORA (Institute of National Organic Agriculture)
   – Current organic crops grown : beetroot, potato, tomato, bottle gourd,
• Level 1 organic certification already received for food produced
• Future plans -Agro-based tourist attraction ,Community Farming




                                                         Fresh organically grown tomatoes within the
   Organic farm – Tomato
                                                         Bhoini nursery at Lavasa


                                                                                        December ‘11
Environment Initiatives – Air
• Recording of metrological parameters daily through 3 stations
• Monitoring of air quality as per Environment Management Plan
• Measures adopted to control dust pollution
   – Sprinkling of water over roads to prevent dust pollution during construction
   – Water sprinkling during crusher operations, plantation around, use of PPE (dust
     masks) in such working areas
   – A mobile pollution measuring van




          Mobile Pollution Control Measuring Van              Weather Monitoring Unit

                                                                                    December ‘11
Environment Initiatives - Waste Management
• Compulsory segregation of solid waste initiated - 2-bin system
   – Bio-degradable waste treated using Organic Waste Convertor technology
   – Manure produced is used internally for landscaping.
   – Recyclable waste is taken away by recyclers


• Installation of Vermi compost units




          Organic Waste Converter                           Vermi Compost Units

                                                                                  December ‘11
Environment Initiatives - Waste Management
• Integrated solid waste management (SWM) plan being put in place
   – Plans to facilitate door to door collection, transportation, sorting and its disposal .
   – State of the art sanitary landfill being created to dispose off the inert waste material
   – Mobile toilets are placed in many places to facilitate proper hygienic conditions




                                       Portable toilets for labor camps


                                                                                      December ‘11
Environment - Special Initiatives




                                    December‘11
Environment - Special Initiatives
• Pioneering Biomimicry – a science that uses nature as a model to
  measure & mentor
• To be actively incorporated in Lavasa development
• In collaboration with The Biomimicry Guild, USA




                                                                     December ‘11
Environment - Special Initiatives
• Address by Janine Benyus , co founder of The Biomimicry Guild, USA &
  winner of 2009 Champion of the Earth award in Science & Innovation
  (UNEP)




                                                                December ‘11
Environment - Special Initiatives
• Positioning Lavasa as a sustainable city in Asia

• Implementation of Ecological Performance Standards underway
   – With The Biomimicry Guild, U.S.A.


• Renewable energy options integrated in design for Mugaon (second
  town) aim for 10 – 15 % of total energy requirement

• Techno-commercial evaluation for establishing wind farms, mini-hydel
  power stations and solar farms underway

• Energy Plantation option also being explored

• Dual purpose of greening as well as generation of renewable electricity.



                                                                  December ‘11
Environment - Special Initiatives
• Green Rating System for Cities
   – Lavasa - Part of Core Committee constituted by IGBC (Indian Green Building Council)
      for setting up standards and guidelines for establishing Green Cities in India


• Green Building Certification
   – Fortune Select Dasve certified (LEED India – NC ; Silver rating)
   – Christ College under evaluation
   – Evaluating possibility of having major public buildings as LEED India certified


• IECA (International Erosion Control Association) being approached for
  new measures for Erosion Control and Slope Stabilization

• Carbon footprint evaluation being explored for Phase 1




                                                                                       December ‘11
Environment Initiatives – Certification
• Green Building Certification (LEED India - NC) for Fortune Select Dasve
  hotel awarded
   – Awarded by Indian Green Building Council
   – Accorded ‘Silver Rating’




                                                                   December ‘11
Corporate Responsibility Initiatives




                                       December‘11
Corporate Responsibility
• Villager resettlement and rehabilitation
   – Gaothans created
   – Employment opportunities
   – Health and education facilities
   – Potable treated water, Road connectivity




                Villager’s Gaothan              Children at the creche




                                                                         December ‘11
Corporate Responsibility
• Crèche for 800 children
   – Day-care centre
   – New born babies to 12 – year olds
   – Food , education and entertainment facilities
   – Regular health camps and vocational training




                                                     December ‘11
Corporate Responsibility
• Christel House Lavasa - Offering quality education to children from
  economically disadvantaged section




              Morning prayers during Assembly   Kids in classroom




                   Children in Music class      Mid-day meal



                                                                    December ‘11
Corporate Responsibility
• Christel House Lavasa - New Resource Centre
   – Educational aids like computers, LCD projector and books
   – Inaugurated by Pantaloons Femina Miss India 2011 winners




                    The New Resource Centre




                                                     Glimpses from the Resource Centre inauguration


                                                                                            December ‘11
Corporate Responsibility
• Regular vocational training and health check-up camps




             Regular Health Check up               Pulse Polio Campaign




             Cancer awareness and screening camp
             by Deveika Bhojwani                   Eye camp in progress



                                                                          December ‘11
Corporate Responsibility
• Regular interaction with local villagers




                                                                          SHG (women’s empowerment) meeting




  Distribution of galvanized corrugated sheets to families whose houses
  have been dilapidated due to heavy rains


                                                                          Distribution of school uniforms


                                                                                                              December ‘11
Corporate Responsibility
• Technical skills training workshop of locals undertaken with Career
  Launcher
   – Electrical, plumbing, gardening , etc.
   – Classroom and onsite training


• Discussions on with Grameen Bank (Noble Laureate Prof Yunus)
   – Create a Grameen House at Lavasa
   – Entrepreneurship development of villagers through micro-finance




                                                                       December ‘11
Corporate Responsibility
• Aptitude tests and Counselling for Std. X students
   – 175 students from schools of Andgaon, Kolawade, Mutha, Kondhur & Kolawade
   – Organised with the help of Maharashtra State Vocational Training Centre &
     Selection Board (MSVTC&SB), Pune
• Future plans special guidance for subjects like English, Science , Maths




                                                                                 December ‘11
Lavasa in Media


• Advertising in strategic publications on a continuous basis
• Full page Lavasa ads in Times of India, Economic Times, Maharashtra Times, Hindustan
  Times , Daily News and Analysis (DNA) , etc.




                                                                                    December‘11
Taking a thought leadership stance




                                     December‘11
Lavasa Future Cities
•   An initiative in association with the Times of India that focuses on urban development &
    management
    –   Campaign focused on need for new cities
    –   Triggering conversations
    –   Pushing for more workable governance structures


•   Initiatives undertaken
        – Creation of a special website – www.lavasafuturecities.com
        – A pan-India Citizen Connect Initiative across 7 major metros
        – Spots on Radio Mirchi , Promos on Times Now , SMS campaign (50 lakh sms ; pan
           India)
        – Vertical specific ads and articles in all editions of Times of India - Town planning ,
           City Governance, Environment, etc.
        – Outdoors on the Mumbai- Pune Expressway
        – Web banners on key websites

                                                                                      December ‘11
Lavasa Future Cities
•     Triggering a conversation




    Nov / Dec 2009


                                  December ‘11
Lavasa Future Cities: Ads and Articles
• Sensitizing the Indian publics towards the need for new cities




 Dec 2009 – Apr 2010

                                                                   December ‘11
City Planning and Governance Summit
•   Modeling the New Urban India – A panel discussion with industry experts , Government ,
    corporate entities and citizens on the cause of building more liveable cities of the future.




Jan 2010 , Mumbai



                                                                                      December ‘11
City Planning and Governance Summit
•   Modeling the New Urban India – A panel discussion with industry experts , Government ,
    corporate entities and citizens on the cause of building more liveable cities of the future.




    Jan 2010, Mumbai



                                                                                      December ‘11
Continuing conversations -
The ‘Urban Longings’ series




                              December‘11
Lavasa Future Cities
• ‘Urban Longings’ - An article series by India’s leading minds on the need
  for creating new cities in India
      –   Dr. APJ Abdul Kalam
      –   MJ Akbar
      –   Suhel Seth
      –   Geeta Doctor
      –   Gautam Bhatia
      –   Rahul Bose
      –   Brinda Somaiya
      –   Santosh Desai
      –   Tasneem Mehta
      –   Swaminathan Anklesaria Aiyar




                                                                   December ‘11
Lavasa Future Cities




Sept - Oct 2010 – Urban Longings series in Times of India


                                                            December ‘11
Lavasa Future Cities
• An article series by India’s leading minds on the need for creating new
  cities in India in the Maharashtra Times
   – Dr. Raghunath Mashelkar

   – Dr. Mohan Agashe

   – Vidyadhar Walawalkar

   – Govind Shrikhande

   – Chandrashekhar Prabhu

   – Dr Sanjay Oak

   – Paresh Mokashi

   – Achyut Godbole

   – Sunil Karve

   – Sonali Kulkarni

                                                                   December ‘11
Lavasa Future Cities




Sept - Oct 2010 – Urban Longings series in Maharashtra Times


                                                               December ‘11
Urban Longings on ET Now
     • A televised debate series
     • Lively debate with a cross section of panelists including corporates,
       policy makers, etc.
     • Aimed at triggering conversations on need for new cities
Panelists of the various city debates
Mumbai              Mumbai              Delhi               Delhi             Pune               Bangalore
Ajit Gulabchand     Anuj Puri           Ajit Gulabchand     Dr. Abad Ahmad    Anil Dharker       Anil Menon

Arun Nanda          Madabhi Puri Buch   D.R. Kaarthikeyan   Dr. Ajay Dua      Anu Agha           Dr. A. Ravindra

Dr. Indu Shahani    Rajgopal Nogja      Dr. Kiran Bedi      C P Jain          Arun Shourie       NR Narayana Murthy

Shirish Sankhe      Sebastian Morris    Shirish Sankhe      Suresh P Prabhu   Ashwini Bhide      Swati Ramanathan

Vijay Kalantri                                                                Dr. S.B Mujumdar




                                                                                                          December ‘11
Urban Longings on ET Now
• Debate and discussions on aspects like impact of migration, funding of
  city development and infrastructure, etc.




        Panelists at Delhi debate              Panelists at Mumbai debate




                                                                            December ‘11
Urban Longings on ET Now
• Debate and discussions on aspects like need for new cities, use of
  technology optimally in cities , environmental sensitivity, etc.




    Panelists at Bangalore debate              Panelists at Pune debate




                                                                          December ‘11
City Planning and Governance Summit – Lavasa
• Summit policy makers, corporates and experts from various fields
• Identifying innovative solutions for the challenges facing our cities
   – Governance , Technology optimization, etc.




                                                                    December ‘11
Lavasa Future Cities – Accolades
• Silver Medal at Olive Crown Awards for creative excellence in ‘green’
  communication
   – Awarded for pioneering work in communicating sustainability
   – Instituted by the Indian chapter of the International Advertising Association (IAA)
     with knowledge partner TERI (The Energy Resource Institute)
   – Awarded at Goafest 2011 – India’s biggest advertising and awards festival conducted
     by the Advertising Agencies Association of India (AAAI) and The Advertising Club
     Bombay (ACB)




                                                                                  December ‘11
Events




         December‘11
• Lavasa Women’s Drive in aid of Cancer Prevention through Early
  Detection
• 3rd Edition had 503 cars, 2011 women
• Additional Flag off point : Pune
• A specially composed Lavasa Women’s Drive Anthem and T shirt




                                                                  Aishwarya Rai Bachchan at the Lavasa Women’s Drive award
   Deveika Bhojwani, Anuradha Paraskar, Shibani Kashyap, Pooja
                                                                  ceremony
   Chopra , Anita Dongre and Roopa Ganguly at the anthem launch



                                                                                                                      December ‘11
Certificate from Limca Book of Records, acknowledging Lavasa Women's Drive 2010 as
                         "India's Biggest All-Women Car Drive


                                                                                     December ‘11
PFMI 2011 winners visit Lavasa
• PFMI 2011 winners visit Lavasa
   – Launch of Lavasa Holidays
   – Fashion show by PFMI 2011 winners,
   – Audience quiz, Music & Dance




                                          December ‘11
PFMI 2011 winners visit Lavasa
• Inauguration of New Resource Centre at Christel House Lavasa
   – Educational aids like computers, LCD projector and books




                    The New Resource Centre




                                                     Glimpses from the Resource Centre inauguration


                                                                                            December ‘11
‘Ayushyavar Bolu Kaahi’
• 700th show of the popular Marathi program ‘Ayushyavar Bolu Kaahi’
  presented by Lavasa in Pune
• More than 3000 people attended the event
• Performances by noted artists Salil Kulkarni, Sandeep Khare, Urmila
  Dhangar etc.




  Salil Kulkarni, Sandeep Khare and the group in action   The full auditorium



                                                                                December ‘11
• Association with MIFTA - taking Marathi films and theatre awards to an
  international location
• Attended by who’s who of Marathi entertainment industry
• Awards function at Dubai, Cricket match with stars




 Ajit Gulabchand handing over the award      Ajit Gulabchand handing over the award to
 to Prakash Amte and Mandatai Amte           Mr. Bachchan for his Marathi film “Vihir”


                                                                           December ‘11
• Marathi film and theatre personalities at Lavasa




                                                   At Christel House, Lavasa




             Enjoying city tour




                                              Admiring Bamboosa products


                                                                               December ‘11
• Association with Autocar Awards as a destination partner - jury testing,
  panel discussion
• Luminaries like Narain Karthikeyan, Dilip Chhabria , Hormazd Sorabjee ,
  Manwendra Singh, Renuka Kirpalani , etc.
• Presentation of Green Car Award by Lavasa




    Ms. Anuradha Paraskar of Lavasa
    presenting the Green Car award       Panel discussion at Lavasa


                                                                      December ‘11
•   Amalgamation of art, culture, dance & music
•   Interactive workshops
•   Live performance by various artists
•   Stalls run by prominent NGOs and individual artists.




    Bollywood singer Abhijeet Bhattacharya performs live   Achyut Palav conducting a calligraphy workshop


                                                                                                       December ‘11
• Literature Live - A literature festival in association with Times of India -
  at NCPA and Dasvino Town & Country Club at Lavasa
• Workshops, interactive sessions
• Chaired by Anil Dharker, Festival Director, presence of authors like
  Chetan Bhagat, CP Surendran, Bachi Karkaraia, etc.




                                                                       December ‘11
Visit by Prof. Yunus at Lavasa
• Prof. Muhammad Yunus, Nobel Peace Prize winner and the Founder of
  the Grameen Bank and the Grameen Creative Lab at Lavasa, 23rd March’10




                                                               December ‘11
Cisco – Wipro tie up with Lavasa

• Press conference to announce the partnership of Cisco and Wipro with Lavasa




                                                                  December ‘11
• Rock n Hills - A 3 -day music fest at Lavasa
• Featuring artistes like Shankar Ehsaan Loy, Gary Lawyer, Shibani Kashyap, etc.




                                                                    December ‘11
Media Buzz
  MIT Professional Education at Lavasa                              Sir Nick Faldo visits Lavasa




  Biomimicry Guild Press Conference      Apollo Lavasa Hospital Inauguration by Sh. Ashok Chavan, CM of Maharashtra




                                                                                                   December ‘11
Lavasa – City Development Status

• Substantial infrastructure completed
• First town, Dasve : Under active implementation
• Mugaon Master Plan ready, infrastructure under execution




                                                             December‘11
Aerial View - Dasve




                      December ‘11
Aerial View - Dasve




                      December ‘11
Aerial View - Dasve




                      December ‘11
Aerial View - Dasve




                      December ‘11
Dasve Promenade




                  December ‘11
City Services at Lavasa




                          December‘11
City Management Services Building




    Town Hall - Administrative Building


                                          December ‘11
City Services – Citizen Call Centre




     The Citizen Call Centre at Lavasa




                                         December ‘11
City Services – Amenities




         Police Station     Post Office




                                          December ‘11
City Services – Amenities




         Petrol Pump        Public Safety Centre




                                                   December ‘11
City Services – Banks




   State Bank of India branch at Lavasa   Union Bank of India branch at Lavasa




                                                                                 December ‘11
City Services – Transportation
• Intra - City Bus Services
   – 2 Shuttle services, ply between 9 am to 6 pm
   – At regular intervals of 30 to 45 minutes




                                                    December ‘11
City Services - Healthcare




       Apollo Lavasa Hospital   Apollo Pharmacy




                                                  December ‘11
Information Centre Building




                              December ‘11
Infrastructure at Lavasa




                           December‘11
Roads




                       Internal Roads
        Access Roads




                                        December ‘11
Dasve Dam




            December ‘11
Infrastructure




                 Water Treatment Plant



                                         December ‘11
Infrastructure




                 Sewage Treatment Plant



                                          December ‘11
Infrastructure
Telecom Tower    Transmission Lines



                                      Server Room




                 GIS support




                                                    December ‘11
Helipad




          Helipad


                    December ‘11
Residences at Lavasa




                       December‘11
Residential
Lakeside Apartments




                      December ‘11
Residential
Lakeside Apartments




                      December ‘11
Residential- Villas




                      December ‘11
Hospitality at Lavasa




                        December‘11
Hotels at Lavasa : Ekaant –The Retreat




                                         December ‘11
Hotels at Lavasa: Fortune Select Dasve




                                         December ‘11
Hotels at Lavasa : Waterfront Shaw Apartment Hotel




                                               December ‘11
Hotels at Lavasa : Mercure Lavasa




                                    December ‘11
F& B Options at Lavasa




                         The All American Diner




         Vyanjan




                                 Zodiac


                                                  December ‘11
F& B Options at Lavasa




                           Machaan – the restaurant at the Nature Trail
                                          near Ekaant




         Twisted Turkey


                          * PFMI 2011 winners at Machaan


                                                                 December ‘11
F& B Options at Lavasa




                                         Krazy Koala at Lakeshore




       Brewberrys The Coffee Bar




                                   Granma’s Homemade Patisserie


                                                                    December ‘11
F& B Options at Lavasa




                                        Earthen Oven – North Indian cuisine




      Chor Bizzare – Kashmiri cuisine




                                               Tabakh – Lebanese restaurant


                                                                              December ‘11
F& B Options at Lavasa




                           Ice cream Parlour




        Oriental Octopus




                              Past Times


                                               December ‘11
F& B Options at Lavasa




                             Subway




           Pizzavala




                         Hungry Hippo


                                        December ‘11
Tourism & Leisure at Lavasa




                              December‘11
Tourism at Lavasa
Lakeshore Watersports




* PFMI 2011 winners at Lakeshore Watersports


                                               December ‘11
Tourism at Lavasa
Lavasa International Convention Centre




                                         December ‘11
Tourism at Lavasa
Bamboosa factory, Nursery




                            December ‘11
Tourism at Lavasa
Xthrill – Adventure Academy




                              December ‘11
Tourism at Lavasa
 Xthrill – Adventure Academy




* PFMI 2011 winners at Xthrill


                                 December ‘11
Retail at Lavasa




                                                             Grocery outlet




     The Retail stretch on the promenade




                                           Home Town outlet (home interiors solution provider)



                                                                                    December ‘11
Retail at Lavasa




    Bizzare Baraccuda - Apparel outlet   Canary & Lobster - gift shop at ITC Fortune Select Dasve




                                                                                                    December ‘11
Retail at Lavasa




    Cinnamon Crocodile – spa products   The Orange Ox - Handicrafts



                                                                      December ‘11
Leisure at Lavasa
Dasvino Town & Country Club




                              December ‘11
Leisure at Lavasa
Games Arcade, Kid’s Play Area




                                December ‘11
Leisure at Lavasa
Urban Park , Park Plaza




                          December ‘11
Leisure at Lavasa
Viewing Galleries




                    December ‘11
Leisure at Lavasa
Nature Trails




                    December ‘11
To sum up….
• A planned hill city – 1/5th the size of Municipal Corporation of
  Greater Mumbai
• Inclusive & sustainable city
• Opportunities for Tourism, Hospitality , Leisure , Retail & Business
• Not just a real estate project, an urban
  management & development company
• Based on New Urbanism
• Environmentally conscious
• Vantage location
• Strong promoter backing
• Good project viability




                                                                         December ‘11

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Lavasa Corporation's planned hill city to drive India's urbanization

  • 3. Lavasa – India’s Planned Hill City • A ‘planned’ hill city led by the private sector, after independence • A city planned for entire spectrum of population • Concept of Life in Full i.e. ‘Live , Work , Learn and Play’ in harmony with nature Artist’s Impression of the Lavasa Lakeline December ‘11
  • 4. Lavasa - India’s Planned Hill City • One of the largest urban infrastructure project in India; significant economic benefits to the region • Master Plan prepared by HOK, USA • Architectural Design sensitively integrated with natural environment • Area to be greenified through landscaping, hydroseeding, mass plantations, etc. • A new tourist destination December ‘11
  • 5. Lavasa – Multiple access • Four access points for Lavasa on Mumbai-Pune Expressway and one on Mumbai-Goa highway – An hour’s drive from Pune and around three hours from Central Mumbai All distances approximate ; Map indicative and not precise December ‘11
  • 6. Breathtaking landscapes December ‘11
  • 7. Master Plan - Lavasa integrated with landscape Development across Plotted Land, Apartments, Retail, Hotels, Event and Convention Centre, Education, Information Technology, Biotech Parks and Recreation Facilities, spread in 5 towns. December ‘11
  • 8. Master Plan - Dasve December ‘11
  • 9. Master Plan - Mugaon December ‘11
  • 10. Master Plan award Award for Dasve (Lavasa ) Master Plan From Congress for the New Urbanism (CNU) December ‘11
  • 11. Landscape Planning awards Award of Excellence - Dasve Master Plan Honor Award - Mugaon Master Plan Merit Award - Lavasa Landscape Master (2005) (2009) Plan and Design Guidelines (2010) “Beautifully documented in terms of understanding the place and the land. Stunning, great work. . .sensitive to the region and the world”. - 2005 Professional Awards Jury comments December ‘11
  • 12. Master Plan - Driven by a strong brand ideology Brand Drivers Cosmopolitan Style Technology Leadership created by Landor, Hong Kong • Lifestyle residences • Efficient infrastructure • Leisure & Recreation • Biomimicry - Hotels/Clubs/Spas • GIS Mapping - Golf course • e - Governance • Convention/ Event Centre • Modern amenities • Sports & Adventure • Hospitals & clinics • Nature tourism • Performing Arts Centre • Cricket Ground Lifelong Learning Spiritual Harmony • Innovation & Science Park • Spiritual centres • Education campuses • Health & Wellness spas • Research institutes • Town plan sensitively integrated • Training centres with nature • Library • Museum December ‘11
  • 13. Pioneering Biomimicry • A science that uses nature as a model to measure & mentor – To be actively incorporated in Lavasa development – In collaboration with The Biomimicry Guild, USA December ‘11
  • 14. Lavasa – Business of Businesses December‘11
  • 15. Urbanization is a USD 65 billion Annual Opportunity Existing Cities Model Lavasa Model Regulation & Governance Regulation & Multiple Governance Municipality / Development Consumption Authorities Operations Basket IP Maintenance Development Maintenance Multiple Public / Private Service Providers Opportunity fragmented across Advantage Lavasa – Unique Integrated multiple players Opportunity December ‘11
  • 16. Lavasa Model – Comprehensive Value Capture Unique IP Infrastructure Real Estate Funding City Infrastructure & SPA status Development Support Development Asset Creation Cash Flows Governance enables integration Consumption Real Estate Annuity Cash New Cities 1….n Stream Share of Lavasa GDP Infrastructure Consumer Spend Real Estate Annuity Annuity Development Income BOO Model Share of spending Real Estate Sales Services and within the city Lease Rentals Diverse Cash Flow Profile Management Levies & User Revenue Charges Lavasa – First Mover Advantage December ‘11
  • 17. Lavasa – An expected ‘365 –day economy’ Commercial & Hospitality Tourism & Leisure Education & Healthcare Residential Institutional GDP Composition Retail Infrastructure Commercial Adventure & Spa & Tourist Edu- Theme Health Apartments / Villas / Rental offices & Campuses Hotels MICE Water Amenities Educational Clubs Attraction tainment Park City Housing Institutional Sports Integrated development with cross-synergies enabled by Lavasa Profits – Returns on Lavasa’s share in Education / City Building – SPV Partnerships Healthcare / Tourism / Leisure / Hospitality and Share in Lavasa GDP Retail SPV’s Sticking to Core Competencies 0-100% 0-100% 0-100% Rentals – On leased assets Investor Operator Lavasa Operating Equity Risk Levies & User Charges Knowledge and Sharing Bandwidth De- De-risked Business Model December ‘11
  • 18. Benchmarking with 365 Day Economies 15640 sq. km District Area 4355 sq. km MMR (sq km) 1483 sq. km 600 sq. km 415 sq. km 1104 sq. km 697 sq. km Greater Mumbai Urban 114 sq. km 99 sq. km 100 sq. km City/District Mumbai Pune Delhi Chandigarh Gurgaon Singapore Hong Kong Lavasa 3.5 million 0.9 Million 0.2 Million 0.3 Million 4.7 Million 12 Million Urban (2008) 7.1 Million Greater Mumbai (2009) Population 7.2 million 13.9 Million District (2001) 18 Million MMR GDP Rs. 1302 Rs. 7083 Rs. 8155 Rs. 679 Rs. 1439 Rs. 142 Rs. 231 Billion Billion Billion !!! Billion Billion Billion Billion (in 2007) (Greater Mumbai) (converted) (converted) December ‘11
  • 19. Lavasa – Planning Strategy December‘11
  • 20. Lavasa - Planning Strategy • Planned for a permanent population of around 3 Lakh (0.3 million), with tourists estimated at over 20 Lakh (2 million) per annum • An aspirational yet affordable pricing for multiple socio-economic classes – Several design options for residents in each product category – Rental housing, starter homes, dormitories, budget hotels, affordable entertainment • Proposed infrastructure of over Rs. 4000 crores is being created – Many employment opportunities to be created at all levels • Infrastructure support & service standards across 5 towns for residents and visitors, well enabled by GIS mapping and e-governance • New Urbanism design principles combined with an aspirational lifestyle December ‘11
  • 21. Lavasa City – Life in Full Live Work Learn Play • Villas & Apartments • Non – polluting industries • Schools and Colleges • Budget to Luxury Hotels • Studio & Serviced • IT/ITES • Management Institutes • Clubs and Resorts Apartments • Biotechnology • Executive Education • Spas • Rental Housing • R&D centres Centres • Cricket ground • Retiree Housing • Training Centres • Post Graduation Institutes • Golf Course & Academy • Family Entertainment Centre • Fashion Design • Adventure Training • Multiple Theme Parks • Promenade and Marinas • Film Production Institute • Eco Safari • Health and Wellness Centres • Animation Studios • Vocational Institutes • Water Sports • Spiritual Centres • Professional Services • Sports Academy • Adventure Sports • 24x7 Power, Water and • Convention Centre • Music Academy • Nature Trails Connectivity • Town Support Services • Edutainment Park • Cafes, Restaurants and • GIS and e-Governance Shopping centres • Social Infrastructure • Multiple Leisure Activities December ‘11
  • 22. Lavasa – City Management Services • A dedicated City Management Services team to provide an enhanced quality of community living to its citizens and visitors • Deliver on governance – Vision to create a replicable model of City Governance for new Asian cities by bringing world-class standards to Indian urban life • Emphasis on – Public Safety & Security - law and order services, fire and disaster prevention, etc. – Provision of uninterrupted and good quality power to all customers – Integrate customer support – Value added services by connecting citizens to services like housekeeping, garden and lawn maintenance, waste management, pest control, property management, etc. – Providing e-governance backbone December ‘11
  • 23. Lavasa – City Management Services • Headed by a specialist City Manager – Unique and ‘a first’ to Indian cities • Role of the City Manager – Policy‐making – Contract administration – Measuring and managing performance outcomes – Process & system engineering – Ensuring that day‐to‐day apparatus of the city’s routine service delivery functions ‐ ‐ smoothly December ‘11
  • 24. Lavasa – City Management Services • Specialist divisions for smooth and efficient delivery Divisions of CMS responsibilities Some of the key roles and responsibilities Public Works • Maintains public spaces like streets ,promenades, footpaths • Runs the city’s solid waste management program • Ensures that all public realm areas are clean and well – maintained Public Safety & Security • Public Safety Planning , Law and Order services • Sate and police interface • Fire and disaster prevention • Parking & Traffic management • Emergency communications Enterprise Utilities • Water & Sewer distribution and collection networks • Water and sewer pumping and treatment • Reliable, Sustainable & Uninterrupted Power Service 24 x 7 • Commissioning and handover (smooth transition ) of infrastructure from Projects Department Property Management • Citizen engagement and overseeing of customer services • Operation of the Citizen Call Centre • Co ordinates real estate handovers and transfers • Interface between Projects, Sales and Custome • Enforcement of development regulations Administration & • Financial transactions and support services Finance • Inter & Intra City Transport • Guest assistance • Support internal functions such as GIS, MIS< etc. December ‘11
  • 25. Lavasa – City Management Services • A round the clock Citizen Call Centre • Ensures to make the lives of the citizens and visitors easy and convenient – A one stop information source – Non emergency and emergency services – Single window resolution for all customer needs and visitor requests – Proactive information distribution – Data collection and management services – Customer Satisfaction Surveys – Customer handover and possession December ‘11
  • 26. Rental Housing December‘11
  • 27. Rental Housing – the thought • Vital requirement in a city – Basic work force – Support staff – People employed in various business units and establishments • Forms the backbone of the economy • Definite need for economical and affordable housing for target group – Price range : Rs. 500 – Rs. 3000 / a month December ‘11
  • 28. Rental Housing at Lavasa • An integral part of the Master Plan – Apartments 300 sq. ft. onwards, across 5 towns; not in just one location – Total of 30,000 units planned – 5,000 units ready by 2012 ; 500 units currently under construction • Ideal for – Support & service staff ,students, bachelors , executives and staff working in different companies and staying back at Lavasa Actual images December ‘11
  • 29. Lavasa Tie-ups December‘11
  • 30. Lavasa Tie-ups Tourism , Hospitality & Leisure Education Health& Wellness Corporate/Others TexKare Cleaners Sports Academies JUKASO Passionate Developers Prakash Padukone Badminton Academy 2000 rooms 2 million visitors Vision for 10,000 students Medicity Work /Retail December ‘11
  • 31. In discussions with • Theme parks for entertainment and education • Sport academies • Other tourism and hospitality brands December ‘11
  • 32. Lavasa – Tourism, Hospitality & Leisure December‘11
  • 33. • Mid scale hotel at Dasve by ITC, 60 rooms • Ready and operational since March 2009 • Zodiac coffee shop, Nostradamus bar and Earthen Oven specialty restaurant December ‘11
  • 34. • Lavasa’s own fully operational hotel with a panoramic view • 20 rooms, conference facilities, indoor/outdoor activities • Vyanjan - multi cuisine restaurant , Breakfast at Machaan – restaurant at the Nature Trail near Ekaant December ‘11
  • 35. • Mercure by Accor group, 130 rooms • Hospitality know-how of the group makes every stay unique, warm, individual and human • Celebrations – The 24-hour coffee shop December ‘11
  • 36. • Operated by Bona Sera Hotels • Apartment Hotel at Lavasa • 43 self contained, fully equipped apartments – Studio, 1 BHK, 2BHK December ‘11
  • 37. SOL Hospitality Ltd. • Quick service, fine dining and casual dining restaurants operational – The All American Diner – Continental cuisine – Granma’s Homemade Patisserie - Bakery – Chor Bizzare – North Indian cuisine – Oriental Octopus - Oriental cuisine – Tabakh - Lebanese cuisine – Twisteez - Fried potato snacks with a twist – Past Times - English pub Chor Bizzare Granma’s Homemade Patisserie December ‘11
  • 38. Other Restaurants • Restaurants that serve a variety of cuisine – Brewberry's - Coffee bar & Sandwiches - Burgers, pizzas, salads, etc. – Fruity Bat (Desserts) – Natural Icecream parlour – Hungry Hippo - Burgers & Fries – Pizzavala - Pizza place – Subway - Sandwiches and salads Restaurants at the promeande Ice cream parlour December ‘11
  • 39. • Club managed by International Leisure Consultants, Hong Kong • Facilities like squash court, tennis court, fully functional gymnasium, swimming pool, spa, restaurants, pub, etc. • Asian Opera - Oriental cuisine restaurant, The Deck – all day dining Actual image December ‘11
  • 40. • Lavasa International Convention Centre to be managed by Accor – 1500 capacity, 16 main convention halls and meeting rooms, A/V facilities • Boost weekday tourism (meetings, events, conferences & exhibitions) – Past Conferences : IAPCO Regional Seminar, UBM India Pvt. Ltd., Ernst & Young, etc. • Operational, bookings opened Actual image December ‘11
  • 41. • Pullman by the Accor group, 258 rooms, business hotel • Warm hospitality, restful tranquility and high-tech connectivity • To be operational by 2013 Rendering December ‘11
  • 42. • Novotel by Accor group, 200 rooms • Designed for natural living with a lake view • To be operational by 2012-13 Rendering December ‘11
  • 43. • Doubletree, 150 rooms, 5 star property • A hotel from the Hilton group • To be operational by 2013 December ‘11
  • 44. • ‘Oakwood Residence ‘ by Oakwood Asia Pacific Limited ( a division of Oakwood Worldwide) • 150 + unit serviced apartments in Mugaon • Elegant apartments that combine the spacious comfort of a private home with the many services of a hotel • To be operational by 2014 Illustrative not Actual images December ‘11
  • 45. TexKare Cleaners • First “Tunnel Wash “ Laundry being commissioned at Bhoini • Meets highest international norms of hospitality Illustrative not Actual images December ‘11
  • 46. • Lakeshore Watersports being managed by Ocean Blue • Pontoons, Bumper Boats, Personal Water Crafts, Pedal Boats, Kayaks , Trampoline, Wibit obstacle, Pool activities December ‘11
  • 47. • Games arcade for kids • A variety of games like Neo arcade, Electronic darts, Photo play etc. December ‘11
  • 48. • Xthrill - Outdoor Adventure Institute managed by Z - Bac Adventure Institute Pvt. Ltd. • Activities like rappelling, rock climbing, camping, trekking , zip-line, zorbing , air rifle shooting, etc. • Complete accommodation in AC tents with modern amenities, along with conference and dinning facilities. A/c tents December ‘11
  • 49. Oase • Water fountain design firm from Germany, designing a multi media fountain at Lavasa – Incorporates a laser and sound show – 60 meter high central jet Illustrative not Actual images December ‘11
  • 50. Space World • Asia’s first space themed park, Space World under the aegis of USSRC • Will include Space Camp, Aviation Camp, etc. Illustrative not Actual images December ‘11
  • 51. Sports Academies • In line with the brand philosophy of lifelong learning December‘11
  • 52. • A championship 18 hole golf course at Dhamanhol by 2013 • ‘Golf Academy’ to be developed at Mugaon by 2014 December ‘11
  • 53. • Football academy by Manchester City Football Club • Develop and nurture young talent in India • Scheduled opening in 2014 Illustrative not Actual images December ‘11
  • 54. • World class hockey academy at Lavasa, tie up with Hockey Australia – World class hockey coaches to run the academy • Intellectual property of various Hockey Australia programs, including its junior development program – Hook in2 Hockey Illustrative not Actual images December ‘11
  • 55. • Tennis Academy with Tennis Australia – Best known for Australian Open – Coaching and development skills , event management opportunities Illustrative not Actual images December ‘11
  • 56. Other Academies • Rowing academy by Sir Steve Redgrave via Golden Five Limited • Badminton Academy December ‘11
  • 57. Lavasa – Education December‘11
  • 58. • Premier hospitality education institute, offering a four year course in Hospitality Management, certified by École hôtelière de Lausanne • Vocational courses offered via agreement with Sunshine Coast (SCIT) TAFE (Training And Further Education) Australia • Operational since June 2009 Actual images December ‘11
  • 59. • A nursery school - pre-schooling needs of children from 2 to 6 years • Managed and run by Educomp, India’s largest education company • Skill-based knowledge using its unique seven petal approach. • First batch at Lavasa since September 2011 Actual images December ‘11
  • 60. • Providing quality education for the economically disadvantaged sections of society • English medium school, free education, uniforms, books, meals , pick-up and drop in state-of-the-art buses and state-of-the-art Resource Centre • Operational since June 2010 Actual images December ‘11
  • 61. • A 60 acre campus – International Baccalaureate Diploma Programme December ‘11
  • 62. • NSHM – Knowledge Campus, Kolkata to establish India’s first Retail University at Lavasa • Scheduled to open in 2012-13 December ‘11
  • 63. • 75 years since inception, based in Bangalore • Scheduled to open in 2012 -13 December ‘11
  • 64. • The Biomimicry Guild, USA to set up a Biomimicry Institute at Lavasa – Exhibit centre that chronicles the science of Biomimicry , Educational workshops – Collaboration to develop a Biomimetic building at Lavasa December ‘11
  • 65. Educational Workshops • Educational workshops held at regular intervals Jan 2010 Executive Program in Airport and Airlines Systems with The Massachusetts Institute of Technology’s Office of Professional Education (MIT PE) March 2010 Workshop by The Biomimicry Guild, USA – Applying the science of Biomimicry in urban architecture Se Sept 2010 'Essentials of Wines' - A wine appreciation workshop by Wei Cheng Oct 2010 'The Invisible Shield' - A workshop on Security Awareness by Max Security (Israeli security consultant firm) Nov 2010 Auto design workshop by Chris Bangle, former Chief of Design for the BMW Group Jan 2011 Lavasa Classical Studies workshop by Sir James Mallinson December ‘11
  • 66. Educational Workshops Executive Program in Airport and Airlines system workshop inaugurated by Mr. Praful Patel, former Union Minister of Civil Aviation Auto Design workshop by Chris Bangle December ‘11
  • 67. Lavasa – Health and Wellness December‘11
  • 68. • Part of the proposed 200 acre for health & wellness development • R&D facilities in addition to long term & therapeutic care • Operational since January 2010 December ‘11
  • 69. Apollo Pharmacy • Operational since March 2009 in Dasve December ‘11
  • 70. • Delhi based Retirement Resort developer • 31 acres development at Dasve • Utsav – Expected to have 500 Villas & Apartments Actual Image Rendering December ‘11
  • 71. The Lavasa Associates December‘11
  • 72. World Class Service Providers Planning & City Management Services Architectural Services HAFEEZ CONTRACTOR Subodh Kerkar - Installation Artist RANJIT SINH ASSOCIATES Architects Soda (Thailand)Ltd. Business Plan & Market Research December ‘11
  • 73. World Class Service Providers Business Strategy Branding, Marketing &PR Zafar Hai , film maker ICT & GIS Legal Advisors Markand Gandhi & Co. Agarwal Law Associates Magwells LITTLE & COMPANY Financial Partners December ‘11
  • 74. Environment Initiatives Objectives • Protecting the existing natural habitat • Further enhancing the habitat December‘11
  • 75. Environment Initiatives Water Air Biodiversity Food Sustainable Natural Sustainability development Resources Parks, gardens, Waste green spaces Management Energy December ‘11
  • 76. Environment Initiatives – Water • Rainwater Management – Check dams , Nallah bunding – Increases the Ground Water Level thereby boosting biodiversity – 50 to 60% increase in Biomass Generation – Reduction in Soil Erosion – Integrated Rainwater Management processes underway December ‘11
  • 77. Environment Initiatives – Water • CCT (Continuous Contour Trenching) to prevent soil erosion Before After CCT December ‘11
  • 78. Environment Initiatives – Water • Maintaining Water Quality – Treatment of sewage done to highest tertiary standards using both UV & Ozonisation – Quality of treated water better than lake raw water – Centralized and de-centralized treatment plants – Explore new technologies for water / sewage treatment such as Soil Biotechnology (developed by IIT Mumbai) • Special Initiative - Ecological Mapping of Lake Water 2.4 MLD Permanent STP Package STP Soil Bio-technology December ‘11
  • 79. Environment Initiatives - Biodiversity (flora) • Conservation of existing flora – Stopped the existing practice of slash and burn cultivation through mass awareness – Use of certified fuel wood made compulsory to prevent tree cutting April 2002 April 2010 December ‘11
  • 80. Environment Initiatives – Biodiversity (flora) • Conservation of existing flora – Tree transplantation – Preservation of ‘Top Soil’ for further use in landscaping. – Creation of Watch Towers to ensure watch and quick identification of forest fires Tree Transplantation Watch Tower December ‘11
  • 81. Environment Initiatives – Biodiversity (flora) • Enhancement of existing flora – Mass Plantation – Hydroseeding to prevent soil erosion and facilitate quick vegetation – Imported technology ; Advisory Services of Mr Doug Wimble, Ex-President IECA (International Erosion Control Association) – Completed over 365 acres - 1st time in India done successfully • Soil Bio-Engineering – Use of natural and eco-friendly material for slope protection during monsoon December ‘11
  • 82. Environment Initiatives - Biodiversity (fauna) • Ensuring minimal human – animal conflict during and after development • Development of a continuous animal corridor • Creation of wildlife corridors and artificial water holes • Release of fish in dam water, aquatic birds and deer to maintain a healthy bio diversity December ‘11
  • 83. Impact of Initiatives – Images December‘11
  • 84. Environment Initiatives - Hydroseeding During application December ‘11
  • 85. Environment Initiatives - Hydroseeding Result after 30 days during monsoon December ‘11
  • 86. Environment Initiatives - Slope Greening April 2005 December ‘11
  • 87. Environment Initiatives - Slope Greening April, 2010 April 2010 December ‘11
  • 88. Satellite Images of Dasve 0 1.25 2.5 5 7.5 10 0 1.25 2.5 5 7.5 10 Apr 2002 Apr 2009 December ‘11
  • 89. Vegetation Mapping Results- Dasve Dasve 2002 2009 Sr. Classes Area in Area in Total Area in Area in Total No. Sq.km % Vegetation % Sq.km % Vegetation % 1 Vegetation 1.84 18.8 1.93 19.71 2 Dense Vegetation 2.99 30.54 3.41 34.83 3 Shrub 2.45 25.02 2.68 27.38 4 Barren Land 1.94 19.82 74.36 0.94 9.6 81.92 5 Water Body 0.4 4.09 0.46 4.7 6 Sand 0.15 1.53 0.17 1.74 7 Built-Up 0.02 0.2 0.2 2.04 Total 9.79 100 9.79 100 December ‘11
  • 90. Other Initiatives December‘11
  • 91. Environment Initiatives – Natural Resources • Promoting the use of bamboo in all its uses – Icon of sustainability – highest carbon sequestration amongst all floral species – Tensile strength of steel • Lavasa Bamboocrafts Ltd. – A factory that produces furniture and decorative artefacts made out of locally available bamboo December ‘11
  • 92. Environment Initiatives – Nature Tourism • Number of tourist attractions and symbols of sustainable development – Theme based Nature Trails – Neighborhood Parks, Plazas, Avenue Plantations, Promenade Beautification, Ravine beautification - being developed in phase-wise manner December ‘11
  • 93. Environment Initiatives – Nature Tourism • Nursery established in Bhoini – current stock 50,000 saplings – For local and commercial purposes • Certified organic by NOCA (Natural Organic Certification Association) December ‘11
  • 94. Environment Initiatives – Food • Organic Farm over sample area under development – Consultancy with INORA (Institute of National Organic Agriculture) – Current organic crops grown : beetroot, potato, tomato, bottle gourd, • Level 1 organic certification already received for food produced • Future plans -Agro-based tourist attraction ,Community Farming Fresh organically grown tomatoes within the Organic farm – Tomato Bhoini nursery at Lavasa December ‘11
  • 95. Environment Initiatives – Air • Recording of metrological parameters daily through 3 stations • Monitoring of air quality as per Environment Management Plan • Measures adopted to control dust pollution – Sprinkling of water over roads to prevent dust pollution during construction – Water sprinkling during crusher operations, plantation around, use of PPE (dust masks) in such working areas – A mobile pollution measuring van Mobile Pollution Control Measuring Van Weather Monitoring Unit December ‘11
  • 96. Environment Initiatives - Waste Management • Compulsory segregation of solid waste initiated - 2-bin system – Bio-degradable waste treated using Organic Waste Convertor technology – Manure produced is used internally for landscaping. – Recyclable waste is taken away by recyclers • Installation of Vermi compost units Organic Waste Converter Vermi Compost Units December ‘11
  • 97. Environment Initiatives - Waste Management • Integrated solid waste management (SWM) plan being put in place – Plans to facilitate door to door collection, transportation, sorting and its disposal . – State of the art sanitary landfill being created to dispose off the inert waste material – Mobile toilets are placed in many places to facilitate proper hygienic conditions Portable toilets for labor camps December ‘11
  • 98. Environment - Special Initiatives December‘11
  • 99. Environment - Special Initiatives • Pioneering Biomimicry – a science that uses nature as a model to measure & mentor • To be actively incorporated in Lavasa development • In collaboration with The Biomimicry Guild, USA December ‘11
  • 100. Environment - Special Initiatives • Address by Janine Benyus , co founder of The Biomimicry Guild, USA & winner of 2009 Champion of the Earth award in Science & Innovation (UNEP) December ‘11
  • 101. Environment - Special Initiatives • Positioning Lavasa as a sustainable city in Asia • Implementation of Ecological Performance Standards underway – With The Biomimicry Guild, U.S.A. • Renewable energy options integrated in design for Mugaon (second town) aim for 10 – 15 % of total energy requirement • Techno-commercial evaluation for establishing wind farms, mini-hydel power stations and solar farms underway • Energy Plantation option also being explored • Dual purpose of greening as well as generation of renewable electricity. December ‘11
  • 102. Environment - Special Initiatives • Green Rating System for Cities – Lavasa - Part of Core Committee constituted by IGBC (Indian Green Building Council) for setting up standards and guidelines for establishing Green Cities in India • Green Building Certification – Fortune Select Dasve certified (LEED India – NC ; Silver rating) – Christ College under evaluation – Evaluating possibility of having major public buildings as LEED India certified • IECA (International Erosion Control Association) being approached for new measures for Erosion Control and Slope Stabilization • Carbon footprint evaluation being explored for Phase 1 December ‘11
  • 103. Environment Initiatives – Certification • Green Building Certification (LEED India - NC) for Fortune Select Dasve hotel awarded – Awarded by Indian Green Building Council – Accorded ‘Silver Rating’ December ‘11
  • 105. Corporate Responsibility • Villager resettlement and rehabilitation – Gaothans created – Employment opportunities – Health and education facilities – Potable treated water, Road connectivity Villager’s Gaothan Children at the creche December ‘11
  • 106. Corporate Responsibility • Crèche for 800 children – Day-care centre – New born babies to 12 – year olds – Food , education and entertainment facilities – Regular health camps and vocational training December ‘11
  • 107. Corporate Responsibility • Christel House Lavasa - Offering quality education to children from economically disadvantaged section Morning prayers during Assembly Kids in classroom Children in Music class Mid-day meal December ‘11
  • 108. Corporate Responsibility • Christel House Lavasa - New Resource Centre – Educational aids like computers, LCD projector and books – Inaugurated by Pantaloons Femina Miss India 2011 winners The New Resource Centre Glimpses from the Resource Centre inauguration December ‘11
  • 109. Corporate Responsibility • Regular vocational training and health check-up camps Regular Health Check up Pulse Polio Campaign Cancer awareness and screening camp by Deveika Bhojwani Eye camp in progress December ‘11
  • 110. Corporate Responsibility • Regular interaction with local villagers SHG (women’s empowerment) meeting Distribution of galvanized corrugated sheets to families whose houses have been dilapidated due to heavy rains Distribution of school uniforms December ‘11
  • 111. Corporate Responsibility • Technical skills training workshop of locals undertaken with Career Launcher – Electrical, plumbing, gardening , etc. – Classroom and onsite training • Discussions on with Grameen Bank (Noble Laureate Prof Yunus) – Create a Grameen House at Lavasa – Entrepreneurship development of villagers through micro-finance December ‘11
  • 112. Corporate Responsibility • Aptitude tests and Counselling for Std. X students – 175 students from schools of Andgaon, Kolawade, Mutha, Kondhur & Kolawade – Organised with the help of Maharashtra State Vocational Training Centre & Selection Board (MSVTC&SB), Pune • Future plans special guidance for subjects like English, Science , Maths December ‘11
  • 113. Lavasa in Media • Advertising in strategic publications on a continuous basis • Full page Lavasa ads in Times of India, Economic Times, Maharashtra Times, Hindustan Times , Daily News and Analysis (DNA) , etc. December‘11
  • 114. Taking a thought leadership stance December‘11
  • 115. Lavasa Future Cities • An initiative in association with the Times of India that focuses on urban development & management – Campaign focused on need for new cities – Triggering conversations – Pushing for more workable governance structures • Initiatives undertaken – Creation of a special website – www.lavasafuturecities.com – A pan-India Citizen Connect Initiative across 7 major metros – Spots on Radio Mirchi , Promos on Times Now , SMS campaign (50 lakh sms ; pan India) – Vertical specific ads and articles in all editions of Times of India - Town planning , City Governance, Environment, etc. – Outdoors on the Mumbai- Pune Expressway – Web banners on key websites December ‘11
  • 116. Lavasa Future Cities • Triggering a conversation Nov / Dec 2009 December ‘11
  • 117. Lavasa Future Cities: Ads and Articles • Sensitizing the Indian publics towards the need for new cities Dec 2009 – Apr 2010 December ‘11
  • 118. City Planning and Governance Summit • Modeling the New Urban India – A panel discussion with industry experts , Government , corporate entities and citizens on the cause of building more liveable cities of the future. Jan 2010 , Mumbai December ‘11
  • 119. City Planning and Governance Summit • Modeling the New Urban India – A panel discussion with industry experts , Government , corporate entities and citizens on the cause of building more liveable cities of the future. Jan 2010, Mumbai December ‘11
  • 120. Continuing conversations - The ‘Urban Longings’ series December‘11
  • 121. Lavasa Future Cities • ‘Urban Longings’ - An article series by India’s leading minds on the need for creating new cities in India – Dr. APJ Abdul Kalam – MJ Akbar – Suhel Seth – Geeta Doctor – Gautam Bhatia – Rahul Bose – Brinda Somaiya – Santosh Desai – Tasneem Mehta – Swaminathan Anklesaria Aiyar December ‘11
  • 122. Lavasa Future Cities Sept - Oct 2010 – Urban Longings series in Times of India December ‘11
  • 123. Lavasa Future Cities • An article series by India’s leading minds on the need for creating new cities in India in the Maharashtra Times – Dr. Raghunath Mashelkar – Dr. Mohan Agashe – Vidyadhar Walawalkar – Govind Shrikhande – Chandrashekhar Prabhu – Dr Sanjay Oak – Paresh Mokashi – Achyut Godbole – Sunil Karve – Sonali Kulkarni December ‘11
  • 124. Lavasa Future Cities Sept - Oct 2010 – Urban Longings series in Maharashtra Times December ‘11
  • 125. Urban Longings on ET Now • A televised debate series • Lively debate with a cross section of panelists including corporates, policy makers, etc. • Aimed at triggering conversations on need for new cities Panelists of the various city debates Mumbai Mumbai Delhi Delhi Pune Bangalore Ajit Gulabchand Anuj Puri Ajit Gulabchand Dr. Abad Ahmad Anil Dharker Anil Menon Arun Nanda Madabhi Puri Buch D.R. Kaarthikeyan Dr. Ajay Dua Anu Agha Dr. A. Ravindra Dr. Indu Shahani Rajgopal Nogja Dr. Kiran Bedi C P Jain Arun Shourie NR Narayana Murthy Shirish Sankhe Sebastian Morris Shirish Sankhe Suresh P Prabhu Ashwini Bhide Swati Ramanathan Vijay Kalantri Dr. S.B Mujumdar December ‘11
  • 126. Urban Longings on ET Now • Debate and discussions on aspects like impact of migration, funding of city development and infrastructure, etc. Panelists at Delhi debate Panelists at Mumbai debate December ‘11
  • 127. Urban Longings on ET Now • Debate and discussions on aspects like need for new cities, use of technology optimally in cities , environmental sensitivity, etc. Panelists at Bangalore debate Panelists at Pune debate December ‘11
  • 128. City Planning and Governance Summit – Lavasa • Summit policy makers, corporates and experts from various fields • Identifying innovative solutions for the challenges facing our cities – Governance , Technology optimization, etc. December ‘11
  • 129. Lavasa Future Cities – Accolades • Silver Medal at Olive Crown Awards for creative excellence in ‘green’ communication – Awarded for pioneering work in communicating sustainability – Instituted by the Indian chapter of the International Advertising Association (IAA) with knowledge partner TERI (The Energy Resource Institute) – Awarded at Goafest 2011 – India’s biggest advertising and awards festival conducted by the Advertising Agencies Association of India (AAAI) and The Advertising Club Bombay (ACB) December ‘11
  • 130. Events December‘11
  • 131. • Lavasa Women’s Drive in aid of Cancer Prevention through Early Detection • 3rd Edition had 503 cars, 2011 women • Additional Flag off point : Pune • A specially composed Lavasa Women’s Drive Anthem and T shirt Aishwarya Rai Bachchan at the Lavasa Women’s Drive award Deveika Bhojwani, Anuradha Paraskar, Shibani Kashyap, Pooja ceremony Chopra , Anita Dongre and Roopa Ganguly at the anthem launch December ‘11
  • 132. Certificate from Limca Book of Records, acknowledging Lavasa Women's Drive 2010 as "India's Biggest All-Women Car Drive December ‘11
  • 133. PFMI 2011 winners visit Lavasa • PFMI 2011 winners visit Lavasa – Launch of Lavasa Holidays – Fashion show by PFMI 2011 winners, – Audience quiz, Music & Dance December ‘11
  • 134. PFMI 2011 winners visit Lavasa • Inauguration of New Resource Centre at Christel House Lavasa – Educational aids like computers, LCD projector and books The New Resource Centre Glimpses from the Resource Centre inauguration December ‘11
  • 135. ‘Ayushyavar Bolu Kaahi’ • 700th show of the popular Marathi program ‘Ayushyavar Bolu Kaahi’ presented by Lavasa in Pune • More than 3000 people attended the event • Performances by noted artists Salil Kulkarni, Sandeep Khare, Urmila Dhangar etc. Salil Kulkarni, Sandeep Khare and the group in action The full auditorium December ‘11
  • 136. • Association with MIFTA - taking Marathi films and theatre awards to an international location • Attended by who’s who of Marathi entertainment industry • Awards function at Dubai, Cricket match with stars Ajit Gulabchand handing over the award Ajit Gulabchand handing over the award to to Prakash Amte and Mandatai Amte Mr. Bachchan for his Marathi film “Vihir” December ‘11
  • 137. • Marathi film and theatre personalities at Lavasa At Christel House, Lavasa Enjoying city tour Admiring Bamboosa products December ‘11
  • 138. • Association with Autocar Awards as a destination partner - jury testing, panel discussion • Luminaries like Narain Karthikeyan, Dilip Chhabria , Hormazd Sorabjee , Manwendra Singh, Renuka Kirpalani , etc. • Presentation of Green Car Award by Lavasa Ms. Anuradha Paraskar of Lavasa presenting the Green Car award Panel discussion at Lavasa December ‘11
  • 139. Amalgamation of art, culture, dance & music • Interactive workshops • Live performance by various artists • Stalls run by prominent NGOs and individual artists. Bollywood singer Abhijeet Bhattacharya performs live Achyut Palav conducting a calligraphy workshop December ‘11
  • 140. • Literature Live - A literature festival in association with Times of India - at NCPA and Dasvino Town & Country Club at Lavasa • Workshops, interactive sessions • Chaired by Anil Dharker, Festival Director, presence of authors like Chetan Bhagat, CP Surendran, Bachi Karkaraia, etc. December ‘11
  • 141. Visit by Prof. Yunus at Lavasa • Prof. Muhammad Yunus, Nobel Peace Prize winner and the Founder of the Grameen Bank and the Grameen Creative Lab at Lavasa, 23rd March’10 December ‘11
  • 142. Cisco – Wipro tie up with Lavasa • Press conference to announce the partnership of Cisco and Wipro with Lavasa December ‘11
  • 143. • Rock n Hills - A 3 -day music fest at Lavasa • Featuring artistes like Shankar Ehsaan Loy, Gary Lawyer, Shibani Kashyap, etc. December ‘11
  • 144. Media Buzz MIT Professional Education at Lavasa Sir Nick Faldo visits Lavasa Biomimicry Guild Press Conference Apollo Lavasa Hospital Inauguration by Sh. Ashok Chavan, CM of Maharashtra December ‘11
  • 145. Lavasa – City Development Status • Substantial infrastructure completed • First town, Dasve : Under active implementation • Mugaon Master Plan ready, infrastructure under execution December‘11
  • 146. Aerial View - Dasve December ‘11
  • 147. Aerial View - Dasve December ‘11
  • 148. Aerial View - Dasve December ‘11
  • 149. Aerial View - Dasve December ‘11
  • 150. Dasve Promenade December ‘11
  • 151. City Services at Lavasa December‘11
  • 152. City Management Services Building Town Hall - Administrative Building December ‘11
  • 153. City Services – Citizen Call Centre The Citizen Call Centre at Lavasa December ‘11
  • 154. City Services – Amenities Police Station Post Office December ‘11
  • 155. City Services – Amenities Petrol Pump Public Safety Centre December ‘11
  • 156. City Services – Banks State Bank of India branch at Lavasa Union Bank of India branch at Lavasa December ‘11
  • 157. City Services – Transportation • Intra - City Bus Services – 2 Shuttle services, ply between 9 am to 6 pm – At regular intervals of 30 to 45 minutes December ‘11
  • 158. City Services - Healthcare Apollo Lavasa Hospital Apollo Pharmacy December ‘11
  • 159. Information Centre Building December ‘11
  • 160. Infrastructure at Lavasa December‘11
  • 161. Roads Internal Roads Access Roads December ‘11
  • 162. Dasve Dam December ‘11
  • 163. Infrastructure Water Treatment Plant December ‘11
  • 164. Infrastructure Sewage Treatment Plant December ‘11
  • 165. Infrastructure Telecom Tower Transmission Lines Server Room GIS support December ‘11
  • 166. Helipad Helipad December ‘11
  • 167. Residences at Lavasa December‘11
  • 170. Residential- Villas December ‘11
  • 171. Hospitality at Lavasa December‘11
  • 172. Hotels at Lavasa : Ekaant –The Retreat December ‘11
  • 173. Hotels at Lavasa: Fortune Select Dasve December ‘11
  • 174. Hotels at Lavasa : Waterfront Shaw Apartment Hotel December ‘11
  • 175. Hotels at Lavasa : Mercure Lavasa December ‘11
  • 176. F& B Options at Lavasa The All American Diner Vyanjan Zodiac December ‘11
  • 177. F& B Options at Lavasa Machaan – the restaurant at the Nature Trail near Ekaant Twisted Turkey * PFMI 2011 winners at Machaan December ‘11
  • 178. F& B Options at Lavasa Krazy Koala at Lakeshore Brewberrys The Coffee Bar Granma’s Homemade Patisserie December ‘11
  • 179. F& B Options at Lavasa Earthen Oven – North Indian cuisine Chor Bizzare – Kashmiri cuisine Tabakh – Lebanese restaurant December ‘11
  • 180. F& B Options at Lavasa Ice cream Parlour Oriental Octopus Past Times December ‘11
  • 181. F& B Options at Lavasa Subway Pizzavala Hungry Hippo December ‘11
  • 182. Tourism & Leisure at Lavasa December‘11
  • 183. Tourism at Lavasa Lakeshore Watersports * PFMI 2011 winners at Lakeshore Watersports December ‘11
  • 184. Tourism at Lavasa Lavasa International Convention Centre December ‘11
  • 185. Tourism at Lavasa Bamboosa factory, Nursery December ‘11
  • 186. Tourism at Lavasa Xthrill – Adventure Academy December ‘11
  • 187. Tourism at Lavasa Xthrill – Adventure Academy * PFMI 2011 winners at Xthrill December ‘11
  • 188. Retail at Lavasa Grocery outlet The Retail stretch on the promenade Home Town outlet (home interiors solution provider) December ‘11
  • 189. Retail at Lavasa Bizzare Baraccuda - Apparel outlet Canary & Lobster - gift shop at ITC Fortune Select Dasve December ‘11
  • 190. Retail at Lavasa Cinnamon Crocodile – spa products The Orange Ox - Handicrafts December ‘11
  • 191. Leisure at Lavasa Dasvino Town & Country Club December ‘11
  • 192. Leisure at Lavasa Games Arcade, Kid’s Play Area December ‘11
  • 193. Leisure at Lavasa Urban Park , Park Plaza December ‘11
  • 194. Leisure at Lavasa Viewing Galleries December ‘11
  • 195. Leisure at Lavasa Nature Trails December ‘11
  • 196. To sum up…. • A planned hill city – 1/5th the size of Municipal Corporation of Greater Mumbai • Inclusive & sustainable city • Opportunities for Tourism, Hospitality , Leisure , Retail & Business • Not just a real estate project, an urban management & development company • Based on New Urbanism • Environmentally conscious • Vantage location • Strong promoter backing • Good project viability December ‘11