This is a presentation for CCI-Spain (www.ccispain.org) on using Social Media for Camping Ministry.

1. LIZ CARVER
jointheconvo.tumblr.com
facebook.com/lcarver
@lizcarverdesign

2. ¿PARA QUE USAMOS REDES SOCIALES?
THE “NOT-SO-
THE OBVIOUS OBVIOUS”
• Encontrar • Es poderoso
amigos viejos • Tiene potencial
• Hacer amigos • Es un deporte
de “equipo”
nuevos
• Para discipular a
• Es fácil los campistas
• Es divertido • Es el futuro

3. WHY USE SOCIAL MEDIA FOR MINISTRY?
• CONNECT
• Yes, we are in ministry, but networking and communication
are required!
• Connect with volunteers
• Build new connections for ministry!
• Connect with other people who do what you do and get
quick access to quality resources that they share on their
own tweets, blogs, or Facebook
• Supporters will have a greater sense of being connected
with you through more communication.
• At the VERY LEAST, an update in a Facebook News Feed
from L‟Arcada or you is a great reminder to your financial
supporters that you still exist.
(Consider using Facebook & Twitter lists to stay organized)

4. WHY USE SOCIAL MEDIA FOR MINISTRY?
• ENGAGE
• We have an opportunity to join in a global conversation
going on all around us every day, and to engage in
ministry every day.
• Disciple your volunteers/campers long after they‟ve gone
home for the summer (consider using Facebook Groups
to do this)

5. WHY USE SOCIAL MEDIA FOR MINISTRY?
• INFORM
• Social Media is a great, quick way to reach people.
• Sharing – Not only can you reach people, but by
reaching your fans/friends/followers, you enable all of
THEM to join the team, and to easily pass along invites
and information to family & friends.
• This, in turn, increases awareness for your ministry.

6. WHY USE SOCIAL MEDIA FOR MINISTRY?
• EVERYONE IS ALREADY THERE!
• 8 years ago, all we had were websites. But…
• Websites will NEVER see the kind of traffic
that Social Media will.
• Websites will never have the kind of personal
investment/engagement from your users
that Social Media will.

7. WHY USE SOCIAL MEDIA FOR MINISTRY?
IT’S FREE!

8. ALSO…
• Jesus was masterful at communicating spiritual
truths in settings and with language that connected
with his listeners.
• Paul strived to be fluent in the language of his
culture (1 Cor. 9:22).
• When used wisely, social media is a powerful tool
for church leaders serious about this rich legacy of
contextualized communication.
• This is the language of our listeners!

10. ENTRE HOY Y MANANA…
1. We‟ll create a Social Media Plan – which networks are right for
you “relational” social networking? Where should you invest your
energy?
2. We‟ll talk through how to “claim” your physical location through
Google, Facebook, y FourSquare to encourage “check-ins” (aka
free publicity)
3. We‟ll learn how maximize your time with a “Social Media
Champion” and “Viral Carriers”
4. We‟ll talk about how you can optimize your website to work with
social media & be found more easily.
5. We‟ll talk about how to integrate current print resources with
social media.
6. We‟ll have fun, and learn a LOT!!!

13. MY RECOMMENDATIONS…
Every Business/Camp/Ministry should be active on:
• Facebook
• Twitter
• YouTube
• A Website that is connected with Google, has lots of images
(so it can be easily shared) and videos (from YouTube)
• And at least one more– depending on your audience (Blog
with Tumblr or
Blogger, FourSquare, Vimeo, Google+, Flickr, depende de
su audencía o comunidad (Un Blog con Tumblr o
Wordpress o
Blogger, FourSquare, YouTube, Google+, Flickr, Vimeo, U
stream, LiveStream, etc.)

16. www.facebookaddictiondisorder.net

17. FACEBOOK OPTIONS:
PROFILE GROUP PAGE
This is for an individual This is for a group of This is for a
(NEVER FOR A individuals business, company, bra
BUSINESS) (NEVER FOR A nd, or celebrity
BUSINESS) -it’s impossible to have a
*Consider using “lists” page without having a
to organize your friends Ex: To communicate profile
with volunteers -there can be more than
1 administrator of a page

18. FACEBOOK GROUPS
Facebook Groups are a great resource for private communication.
1. Control who sees your group (3 levels of security)
• Secret – only members can see the group and what members post.
• Closed – anyone can see the group. Only members can see the
posts.
• Open (public) – Anyone can see the group and what members post.
2. Share with the group
• Post updates, questions, photos & more
• Chat with the group (You could have set „office hours‟ to
communicate with the members of your group)
• Create shared docs
• Schedule group events
3. Stay in the know
1. Get notified about new posts so you never miss an update
2. Connect off Facebook using the group‟s shared email address.
www.facebook.com/groups (get started & find out more!)

19. PAGES
For public figures, organizations & businesses.
• Page Administrators (there can be more than one) can be private for
added security or public if it makes more sense.
• People and other pages (churches, other ministries, businesses, public
figures) can connect to your page by “liking” your page and becoming
your fan.
• Work hard to form connections with logical ministry partners, and
network with influencers who might extend your ministry‟s reach.
• Your page‟s content is distributed virally when your audience responds
to or shares it.
(Note: Pages cannot currently tag profiles, only other pages)

20. EVENTS
• Comes with all profiles and pages
• A great way to share prayer needs, upcoming events and
more with supporters. Upon creating an event, a News Feed
story with event info will post to your Page or Profile, and your
audience can RSVP.
• You can increase RSVPs by posting status updates leading up
to the Event, emailing lists, and linking from your website/blog.
• Be careful about creating an event and people thinking that an
RSVP there is “good enough” if you want them to RSVP
online.
• Liz says, “I would creatively promote my next event with
more than a simple announcement.”

21. FACEBOOK VS. TWITTER – YOU SHOULD USE BOTH.
FACEBOOK TWITTER
Se usa Facebook para Se usa Twitter para
conectarse con personas que conectarse con personas que
ya conocen. ya conocen y para encotrar a
Noticias de tu mundo las que tienen la misma
interés.
500 milliónes de usuarios
• 46% varones, 54% damas Noticias del mundo
• 41% lo usan cada día Es para aprender y descubrir
106 milliónes de usuarios
• 48% varones, 52% damas
• 52% lo usan cada día
600 million searches daily**

23. SO….WHO’S ON TWITTER?
• Twitter has the most users with higher education on
all of the social networks.
• 37% of Twitter users have graduated from
University.
• Twitter users are also the wealthiest users with
more than ¼ of users making more than
$75,000/year

24. THE LANGUAGE OF TWITTER:
•TWEET- the message itself
•TWITEAR– the act of posting a
message to twitter
•SEGUIDORES – Users who
receive your tweets
•SEGUIR–To subscribe to the
tweets of another Twitter user.

25. THE LANGUAGE OF TWITTER
• @ (MENCIONA) – se usa @_____ para
mencionar un usuario de Twitter. Es un “link” a
esa persona. Por ejemplo: El taller de
@lizcarverdesign en la conferencia de @CCIEspana
fue increíble.
• RETWITEAR – “forward” el tweet de un usuario
a tus seguidores. Por ejemplo: RT
@LArcadaTweet: El taller de @lizcarverdesign en la
conferencia de @CCIEspana

26. THE LANGUAGE OF TWITTER
• # (Hashtag) – Se usan hashtags para
categorizar tu tweet y etiqueteárlo en el “nube”
de todos los tweets. Por ejemplo: No puedo creer
lo que hace Dios en los campamentos de España.
#QueGrandeEsDios

27. EMPEZAR CON TWITTER…
1. Encontrar a empresas y personas que conoces y
seguirlos.
2. Encontrar a empresas y personas de la misma
interés y seguirlos.
3. Encontrar a empresas y personas en tu area.
4. Empezar a twitear. Y no terminas!
5. Inscribir en “HOOTSUITE” (hootsuite.com) para
“schedule” tus tweets y posts en Facebook.

28. YOUTUBE.COM
• Over 3 billion video views per day
• Over 35 hours of video uploaded per minute
• More video is uploaded to YouTube in one month than the 3 major US networks
created in 60 years
• YouTube‟s demographic is broad: 18-54 years old
• Nearly 17 million people have connected their YouTube account to at least one
social service (Facebook, Twitter, Orkut, Buzz, etc.)
• There are more than 500 tweets pre minute containing a YouTube link
• Millions of subscriptions happen each day.
• Use KeepVid.com to grab the .mp3 or mp4 or mov of a YouTube file for playback.
World Relief’s YouTube CHANNEL: http://www.youtube.com/WorldRelief
L’Arcada’s YouTube CHANNEL: http://www.youtube.com/ArcadaTube

29. YOUTUBE.COM
• You should create a “Channel” for your ministry.
• First, sign up for a user account, and then navigate to “My
Channel”
• You can customize your channel with a background and your
logo
• You can set a featured video
• Make sure to use LOTS OF TAGS!!
• And don‟t upload anything that isn‟t yours (music, images, etc.)
• Consider using a Facebook App to pull in your YouTube
channel, so your fans can watch the videos & comment within
the Facebook Page itself

31. WHY IS THIS SO POPULAR?
• Location based services allow users to
connect with others based on their current
locations.
• In most cases, people use their
smartphones
(iPhone, Android, Blackberry), to “check-in”
to businesses like restaurants, bars and
stores they visit. These locations are then
broadcasted to their online friends.

32. WHY YOU NEED TO PARTICIPATE:
1. PUBLICIDAD GRATIS - if users see their friends check in to a
location, they may be more likely to visit
2. CRÍTICAS - most location-based tools allow users to write
review of the places they frequent. These reviews are then
shared with other users who check in to those locations.
3. OFERTAS– sites allow businesses to unlock special deals by
checking in. These specials encourage frequency, first-time
visits, and competition among customers.
4. If you don‟t take the initiative to set this up, someone else
(one of your campistas) will do it for you.

33. FOURSQUARE.COM
• Location-based social networking website for mobile devices, such as
smartphones.
• Users “check-in” at venues using a mobile website, text messaging, or an
app. Location is based on GPS hardware in the mobile device.
• Each check-in awards the user points and sometimes “badges.”
• Mayorship – if a user has checked-in to a venue on more days than anyone
else in the past 60 days, they will be crowned the “mayor” of that venue.
• Badges – badges are earned by checking into various venues. (On October
22, 2010, astronaut Douglas H. Wheelock unlocked the NASA Explorer
badge by checking into foursquare from the International Space Station.)
• Superuser status – There are 3 levels of superuser status, selected by
foursquare staff for their helpful contributions to the community.
https://foursquare.com/business/

34. FACEBOOK PLACE PAGES
Addresses in Spain are not yet recognized by Facebook, but I
expect that will change any day now.
Until then, if you do NOT yet have a Facebook Page, you should
physically go to your location with your phone, “check in” and then
create a page based on that location.
If you DO have a Facebook Page – be patient! It will happen, and
when it does, you will have access to Facebook Deals, Facebook
Recommendations, Facebook Check-Ins and much more!

35. GOOGLE+
• Google Plus is a social networking site created by Google to compete with
Facebook.
• Google+ (written both ways) integrates social services such as Google Profiles
and Google Buzz, organizes people into Circles, creates group video chat spots
called Hangouts, and Sparks.
• Google+ Hangouts are a GREAT way to have meetings, share Google Docs, etc.
• Sparks allow users to identify topics they might be interested in sharing with
others.
• Connected with Picasa
• Google Pages opened on November 7, which allows users to set up profiles and
the syndication of posts relating to organizations.

36. CONNECTING TWITTER & FACEBOOK
1. Send Twitter Tweets to Facebook. – Go
to
twitter.com/about/resources/widgets/facebo
ok
2. Send Facebook profile posts or page
posts to Twitter. – Go to
facebook.com/twitter

38. FIND A CHAMPION
Every project needs a champion. So does
social media.
Find someone who can champion Social
Media for your campamento and that you
trust to be your “voice” online.

39. SCHEDULE TWEETS & POSTS WHEN YOU’RE BUSY
Scheduling Programs like HootSuite and TweetDeck allow you to
write your updates for a week in one sitting.

40. BE LIKE GOLDILOCKS
• Don‟t do too little, don‟t do too
much…Start with what you
can, and
STAY ACTIVE!
• Make Social Media a part of your
daily or weekly routine, just as you
check emails, do weekly chores.
• The best time to post on Facebook
is Saturday at lunchtime.
• Remember not to start the
conversation and walk away!