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the little lies your brain tells you
“I saw it with my own eyes”




Photo courtesy of Flickr / teddy_rised
Photo courtesy of Flickr / silly_little_man
Finished Files are the Result
of Years of Scientific Study
Combined with the Experience of
Many Years
We ca m ke se se of thi gs eve
wi h lett rs mi s ng.
change blindness
inattention blindness
So what does it all mean?
Photo courtesy of Flickr / write_adam
sensation is not equal to perception
familiar patterns are your friends
affordances
know your users’ goals
we’re prone to distraction
illusions can be powerful
thank you

  @leemcivor
leemcivor.co.uk

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The little lies your brain tells you