This country guide gives you an outlook of the Swedish ecommerce market. This guide has everything you need to know: what the most popular products in Sweden are, as well as its growing sectors and the major opportunites that arise from this market! You won't miss any opportunities!

1. EASILY SELL EVERYWHERE
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Swedish
Ecommerce Outlook

2. Lengow is the ecommerce automation solution that helps brands and distributors
improve their performance, automate their business processes and grow
internationally. Intuitive and innovative, the Lengow platform is the key that opens the
door to strong profitability and visibility for products sold by online retailers around the
world on all distribution channels: marketplaces, comparison shopping engines, affiliate
platforms and display/retargeting. With more than 1,800 partners that have been
collaborating with Lengow since 2009, the Saas solution offers a powerful ecosystem to
the 3,500 merchants that use it in 45 countries accross the globe.
Contact us for a demo of our solution.
WWW.LENGOW.COM
Marketplaces
Display /
Retargeting
Product Ads On-site
tools
Comparison
Shopping Engines
Affiliate
platforms

3. In 2014, Swedish ecommerce
rose by 7.5%, REACHING 8.90
BILLION EUROS
As such, online accounted for
3.5% OF TOTAL RETAIL SALES
IN THE COUNTRY IN 2014.
Retail ecommerce sales in
Sweden are expected to grow
by 7% in 2015 and reach €9.5
billion, REPRESENTING ALMOST
5% OF TOTAL RETAIL SALES IN
THE COUNTRY.
Ecommerce sales in Sweden, 2011-2014
(in billion euros)
A bright future
for the Swedish ecommerce market
Ranking Northern Europe in turnover (€ billion)
1. DENMARK
2. SWEDEN
3. NORWAY
4. FINLAND
9,88
8,90
8,30
6,59
SWEDEN IS THE
BIGGEST ECOMMERCE
MARKET IN EUROPE
11th
EASILY SELL EVERYWHERE
Swedish Ecommerce Outlook
9,5
0
2
4
6
8
10
2011 2012 2013 2014 2015

4. Sweden is a burgeoning online market with a particularly young audience
waiting to be reached. Its steady online growth and high mobile penetration rate
make this country very favourable for online merchants.
Most bought online products :
Top growing sectors :
Major opportunities
While internet users in
Sweden still tended to
prefer domestic ecommerce
sites when it came to buying
on the web,
one-third of digital
buyers had made an
online purchase
of a retail good from
a foreign merchant in
2014
Top countries to buy
from for the Swedish :
UK USA
Germany China
ELECTRONIC
GOODS
CLOTHES BOOKS
BUILDING
MATERIALS
SPORTS &
LEISURE
TOYS
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