1. Name: Date: Nudge, Nudge, WINK, WIN Dr David Greenfield CEnv MCIWM, Director – Waste & Resources

2. The Challenge Facing us… Cultural – who can afford sovereignty?

5. Waste Management Top of the political agenda Districts and Boroughs a major spend area Pressure for recycling Pressure for high customer service Smelly waste – The Chicken Tikka Masala effect

6. Nudge, Nudge. Nudging – To influence behaviour through positive choice Are Local Authorities compelled to dictate or influence?

7. Nudging or Shoving in Waste Management Wandsworth – reduce your waste reduce your council tax Royal Borough of Windsor & Maidenhead and Recyclebank

8. Who Nudges the Nudgers? IESE developed the “Waste Improvement Network” in 2006 Over 90% of Authorities have a least one registered user Library and Case Study Library Self assessment service Procurement guidance WIN FOCUS Partnership Routemap WINK

9. To Nudge or Shove – that is the question Nudging, But you need someone to nudge a proportion of LA policy makers, prior to them nudging the public... In Waste management: Nudge, Nudge, through WINK and WIN

10. Thank you for your Time Please visit www.win.org.uk or contact us on: [email_address] [email_address]