Are your LinkedIn Jobs working for you? Learn the difference between an average job on LinkedIn and the jobs that get the most and best applicants. We’ll teach you how our backend algorithm works so you can place your Jobs in front of exactly the right members, provide tips on content, and advice on branding that will help you get the most from your Jobs. But it doesn’t stop with posting… What happens once the candidate has applied? Our LinkedIn experts will help guide you on how to use Past Applicants and Apply Starters to quickly fill your current positions and grow your Talent Pipeline. Learn more: https://lnkd.in/edgFW-Q

1. Talent Solutions
In the Know
©2013 LinkedIn Corporation. All Rights Reserved.
Making Your Jobs Work for You

2. Meet the Presenters

3. Agenda
1. Growth of Jobs on LinkedIn
2. Targeting the Right Candidates
3. Content & Branding Tips
4. Maximizing Visibility of Jobs
5. Live Demonstration

4. Top Challenges Among Search & Staffing Firms
LinkedIn Talent Solutions Global Staffing Trends, 2016
Scaling budget and a small team
55%
Competition for talent
58%
Business development
38%

5. LinkedIn Jobs is Bigger and Better Than Ever
Before...
90%
More job views compared to
a year ago
7M
LinkedIn is a top site
for jobs
More
Qualified Pipeline
86%
More applicants compared to a
year ago
More
Engagement
More
Job Postings

6. 2. Relevant applicants:
Find quality leads quicker by only
surfacing the most relevant
candidates
Social Networks are #1 for quality hires
Scaling budget and a small team Competition for talent Business development
LinkedIn Jobs Helps You With All Three By Automating and
Amplifying Your Recruiters’ Work
1. Automate and amplify reach:
Unlock active and passive candidate
hires by automating jobs targeting
and building your pipeline
3. Surface your brand to potential
clients:
Increase branding through highly
targeted job impressions
LinkedIn Talent Solutions Global Staffing Trends, 2016

7. Your LinkedIn Jobs Automatically Find Talent with
Relevant Skills and Experience
Geo
Industry
Keyword
Skills
Experience

8. And Engage This Talent Throughout the Day
Morning E-mail
On the Go
At Home
At Work

9. And Engage This Talent Throughout the Day
Morning E-mail
On the Go
At Home
At Work

10. And Engage This Talent Throughout the Day
Morning E-mail
On the Go
At Home
At Work

11. Morning E-mail
On the Go
And Engage This Talent Throughout the Day
At Home
At Work

12. 5 Tips on Optimizing
1. Help the Jobs Algorithm Work for You
2. Save the Creativity for the Description – NOT
the Job Title
3. Sell the Relationship
4. Highlight the Position’s Impact
5. Make It Mobile Friendly

13. Attracting New Business Through Sharing Jobs
Make sure you’re seen by listing your jobs in these places:
• Group Feeds
• Company Page
• Updates (personal LinkedIn.com account)
• Social Media (Twitter, Google+, Facebook, etc.)

14. Apply Starters

15. Live Demonstration
©2013 LinkedIn Corporation. All Rights Reserved.

16. Wrap up
Access the all NEW Learning Center for tip sheets, tutorials & more

17. Questions
©2013 LinkedIn Corporation. All Rights Reserved.