The document discusses how talent acquisition teams can better align with marketing teams to strengthen a company's talent brand. It advocates that talent acquisition teams think like marketers by managing a talent funnel for inbound, sourced, referral, and internal candidates. The document provides examples of how one company, CloudLock, improved their talent brand through initiatives like developing career site content with marketing, organizing employee lunch and learns, and focusing on measurable results from social media outreach. Their efforts led to a large increase in applicants and career site pageviews over time.