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DA GRANDI POTERI
DERIVANO GRANDI
PERPLESSITÀ
BOB Liuzzo
Brand Designer
Docente di Branding
presso IED Milano
Bifolco Professionista
Pessimo Youtuber
NON PARLEREMO DI SUPEREROI
NERD
REAL
TARGETDI QUALCUNO.
VOI SIETE IL
LOGO
UN BRAND
NON È UN
LOGO
DA QUALE PIANETA VENITE?
VALORI
MISSION
IDENTITÀ
VISIVA
MEDIA
STRUMENTI
AD OGNUNO IL SUO PIANETA
IL PIANETA NON ESISTE
MA ESISTONO I SOUVENIR
TROVA LE DIFFERENZE
TROVA LE DIFFERENZE
TROVA LE DIFFERENZE
PERCEZIONE
L’ILLUSIONE DELLA REALTÀ
SUPER VISTA
VEDERE VS INTERPRETARE
COS’È?
ABBATTERE LE BARRIERE
AMORE
LOVE
AMOUR
AMAR
LJUBEZEN
RAKKAUS
LÀSKA
AMAR
ABBATTERE LE BARRIERE
ABBATTERE LE BARRIERE
ABBATTERE LE BARRIERE
UN VOCABOLARIO
IL BRANDING È COLPA DELLE MUCCHEIL BRANDING È COLPA DELLE MUCCHE
MAGIA?
SUPER POTERE?
VECCHIAIA...
NO!
LEGGERE? NON SERVE!
LEGGERE? NON SERVE!
RACCONTA LA TUA STORIA
RACCONTA LA TUA STORIA
UN VOLTO INVECCHIA
PIÙ VELOCEMENTE DI UN SIMBOLO
RACCONTA LA TUA STORIA
UN SIMBOLO RACCONTA UNA STORIA
MEGLIO DI UN VOLTO
RACCONTA LA TUA STORIA
COLOR POWER
I TUOI POTERI MENTALI
MACCHINA
SPORTIVA
ROSSA?
??
MACCHINA
SPORTIVA
ROSSA
I TUOI POTERI MENTALI
COMPAGNIA
AEREA
ARANCIONE?
I TUOI POTERI MENTALI
I TUOI POTERI MENTALI
COMPAGNIA
AEREA
ARANCIONE
SUPEREROE
ROSSO
AZZURRO
?
I TUOI POTERI MENTALI
I TUOI POTERI MENTALI
SUPEREROE
ROSSO
AZZURRO
I TUOI POTERI MENTALI
SUPEREROE
ROSSO
UN LINGUAGGIO
SILENZIOSO ED EMOTIVO
(E ANCHE UN PO’ STRONZO)
COLORI
ASSOCIAZIONE UNIVERSALE
ASSOCIAZIONE CULTURALE
ASSOCIAZIONE CULTURALE
COME USARE I COLORI?COME USARE I COLORI?
UNA QUESTIONE DI IDENTITÀ
UNA QUESTIONE DI IDENTITÀ
UNA QUESTIONE DI IDENTITÀ
UNA QUESTIONE DI IDENTITÀUNA QUESTIONE DI IDENTITÀ
I COLORI COMUNICANO INTENZIONI
PERCEZIONE
L’ILLUSIONE DELLA REALTÀ
SUPER UDITO
SENTIRE VS EMOZIONARE
SENTIRE UN BRAND
HASTA LA VISTA BABY!
SENTIRE UN BRAND
FILTRA INFORMAZIONI FILTRA EMOZIONI
SENTIRE UN BRAND
L’UDITO È IL PRIMO DEI SENSI
CHE SI SVILUPPA
È QUELLO CHE PERMETTE
UN PRIMO CONTATTO
CON IL MONDO ESTERNO.
CONSENTE DI CREARE PERCEZIONI
IMMEDIATE, DUREVOLI
ED EMOTIVAMENTE PROFONDE.
STOP
STOP
REAL
COME USARE I TUOI POTERI
BRAND
CIÒ CHE GLI ALTRI
PENSANO DI TE QUANDO
ENTRI IN UNA STANZA
E CIÒ CHE DICONO DI TE
QUANDO ESCI.
CONSIGLI PER GLI ACQUISTI
I LOVE NY LOGO ORIGINS
COS’É IL GRAPHIC DESIGN?
LOGO: UNO STRUMENTO INUTILE
50 SFUMATURE DI GAY
DA GRANDI POTERI
DERIVANO GRANDI
PERPLESSITÀ
BOB Liuzzo
Brand Designer
Docente di Branding
presso IED Milano
Bifolco Professionista
Pessimo Youtuber
GRAZIE e...
TANTE BELLE
COSE FRESCHE
A TUTTI.
“Il vostro amichevole BOB di quartiere”

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Branding e Supereroi - Teramo Comix 2016