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Lawrence
Lawrence

mba570.springsummer09.4

EmpresarialesTecnología
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Topic DaVinci, Galileo, Tom Hanks & forecasting
If you can forecast accurately, you can make money
Topic assignment 4 examples
Sur vey results
Research: The 5 Steps
Research: The 5 Steps Problem Research Data Present Take Definition Plan Collection Findings Action
Problem Research Data Present Take Definition Plan Collection Findings Action
Problem Research Data Present Take Definition Plan Collection Findings Action How do I
Problem Research Data Present Take Definition Plan Collection Findings Action How do I 1. improve as a teacher?
Problem Research Data Present Take Definition Plan Collection Findings Action How do I 1. improve as a teacher? 2. customize the course to the students
Problem Research Data Present Take Definition Plan Collection Findings Action How do I 1. improve as a teacher? 2. customize the course to the students 3. teach about survey design?
Problem Research Data Present Take Definition Plan Collection Findings Action
Problem Research Data Present Take Definition Plan Collection Findings Action Design
Problem Research Data Present Take Definition Plan Collection Findings Action Design 1. use a familiar tool – survey monkey
Problem Research Data Present Take Definition Plan Collection Findings Action Design 1. use a familiar tool – survey monkey 2. keep it short - 3 questions
Problem Research Data Present Take Definition Plan Collection Findings Action Design 1. use a familiar tool – survey monkey 2. keep it short - 3 questions 3. make it easy - email, web
Design
Design Try to avoid “middle of the road” questions
Design Try to avoid “middle of the road” questions Sometimes rankings work better
Design
Design Try to avoid “middle of the road” questions
Design Open questions can be hard to tabulate, but add richness and presentation value
Design “ For the love of God please stop playing the mini sirloin burgers song! “ But add richness and presentation value
236 PORTER AND UMBACH Porter, Stephan (2006).Student survey response rates across institutions: why do they vary?. Research in Higher Education. 47, 8-15.
Problem Research Data Present Take Definition Plan Collection Findings Action
Problem Research Data Present Take Definition Plan Collection Findings Action 1. Wave I - email survey 27% wave I wave II wave III
Problem Research Data Present Take Definition Plan Collection Findings Action 1. Wave I - email survey 2. Wave II - add grade note & web links 64% wave I wave II wave III
Problem Research Data Present Take Definition Plan Collection Findings Action 1. Wave I - email survey 2. Wave II - add grade note & web links 3. Wave III - email guilt trip 81% wave I wave II wave III
1. Self perception
1. Self perception 2. Cognitive dissonance
1. Self perception 2. Cognitive dissonance “time is running out”
1. Self perception 2. Cognitive dissonance “time is running out” 3. Peer pressure
1. Self perception 2. Cognitive dissonance “time is running out” 3. Peer pressure 4. Commitment
1. Self perception 2. Cognitive dissonance “time is running out” 3. Peer pressure 4. Commitment 5. Recall - easy, fast
Problem Research Data Present Take Definition Plan Collection Findings Action satisfaction mean 3.54 / 4
Problem Research Data Present Take Definition Plan Collection Findings Action satisfaction mean 3.54 / 4 feedback content pace planning worth it
Problem Research Data Present Take Definition Plan Collection Findings Action satisfaction mean 3.54 / 4
Problem Research Data Present Take Definition Plan Collection Findings Action satisfaction mean 3.54 / 4 feedback content pace planning worth it
Problem Research Data Present Take Definition Plan Collection Findings Action desires mean 2.3 / 3
Problem Research Data Present Take Definition Plan Collection Findings Action desires mean 2.3 / 3 videos tech demos lectures discussion games hands-on
Problem Research Data Present Take Definition Plan Collection Findings Action comments
Problem Research Data Present Take Definition Plan Collection Findings Action comments “...please discuss next weeks paper content in advance “
Problem Research Data Present Take Definition Plan Collection Findings Action comments “ ...some of the assignments are somewhat vague...I would suggest a clearer syllabus “
Problem Research Data Present Take Definition Plan Collection Findings Action comments “...I would like to see class move faster “
Problem Research Data Present Take Definition Plan Collection Findings Action comments “...people being more courteous - not holding side conversations that interrupt class “
Problem Research Data Present Take Definition Plan Collection Findings Action “ feedback ...some of the assignments are content somewhat vague......please pace discuss next weeks paper planning “ content in advance worth it Give more feedback faster and more guidance for future assignments ( help sessions after every class )
Problem Research Data Present Take Definition Plan Collection Findings Action “ feedback ...some of the assignments are content somewhat vague......please pace discuss next weeks paper planning “ content in advance worth it Give more feedback faster and more guidance for future assignments ( help sessions after every class )
Problem Research Data Present Take Definition Plan Collection Findings Action
Problem Research Data Present Take Definition Plan Collection Findings Action “...people being more courteous - not holding side conversations that interrupt class “
Problem Research Data Present Take Definition Plan Collection Findings Action “...people being more courteous - not holding side conversations that interrupt class “ Three strikes law starts tonight strike 1 lose 2 participation points
Problem Research Data Present Take Definition Plan Collection Findings Action “...people being more courteous - not holding side conversations that interrupt class “ Three strikes law starts tonight strike 2 lose 4 participation points
Problem Research Data Present Take Definition Plan Collection Findings Action “...people being more courteous - not holding side conversations that interrupt class “ Three strikes law starts tonight strike 3 you’re out
Problem Research Data Present Take Definition Plan Collection Findings Action videos tech demos lectures discussion games hands-on More hands-on tech (starting tonight) and quiz games (also tonight)
questions?
Concept Review
Topic market segmentation
Segmentation • Consumer segmentation • Demographics, psychographics, behavioral • Benefits segmentation & needs-based segmentation • Business segmentation • Company size, industry, geography • Profitability of segments: 80 – 20 rule
Desktop Portable Business Power Mac G5 PowerBook Home iMac iBook
Desktop Portable Business Power Mac G5 PowerBook Home iMac iBook
Topic Perceptual mapping
Perceptual Mapping? Start with Position on x-y graph
Perceptual Mapping? Start with products classy Position on x-y graph conservative sporty practical
Try other dimensions wasteful small large fuel efficient
Try other dimensions Single Youth Mature Family
Topic Meaningful research
good quality Journal Articles BusinessWeek Fortune Forbes Trade Newspapers Wikipedia Web Sites hard to find easy to find Press Releases Blogs poor quality
http://uopmba.pbworks.com/ mbaspring@lawrencelinn.com mba570
Fills / Palette For optimal style, the colors + fills to the left have been pre-selected for the KeyStation Eclipse layouts. In most cases, you can select one of the shapes above and perform a “Copy Style” operation (format menu) to paste onto your shapes or text.
Blaise Pascal, (1623-1662) Lettres provinciales.
quote “ I have only made this letter longer because I have not had the time to make it shorter “ Blaise Pascal, (1623-1662) Lettres provinciales.
research crowdsourcing post to @mba570+message
interact research crowdsourcing post to @mba570+message
discuss Good? Bad? good and bad?
Topic Creating compelling presentations

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mba570.springsummer09.4

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  • 15. If you can forecast accurately, you can make money
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  • 24. Topic assignment 4 examples
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  • 31. Research: The 5 Steps Problem Research Data Present Take Definition Plan Collection Findings Action
  • 32. Problem Research Data Present Take Definition Plan Collection Findings Action
  • 33. Problem Research Data Present Take Definition Plan Collection Findings Action How do I
  • 34. Problem Research Data Present Take Definition Plan Collection Findings Action How do I 1. improve as a teacher?
  • 35. Problem Research Data Present Take Definition Plan Collection Findings Action How do I 1. improve as a teacher? 2. customize the course to the students
  • 36. Problem Research Data Present Take Definition Plan Collection Findings Action How do I 1. improve as a teacher? 2. customize the course to the students 3. teach about survey design?
  • 37. Problem Research Data Present Take Definition Plan Collection Findings Action
  • 38. Problem Research Data Present Take Definition Plan Collection Findings Action Design
  • 39. Problem Research Data Present Take Definition Plan Collection Findings Action Design 1. use a familiar tool – survey monkey
  • 40. Problem Research Data Present Take Definition Plan Collection Findings Action Design 1. use a familiar tool – survey monkey 2. keep it short - 3 questions
  • 41. Problem Research Data Present Take Definition Plan Collection Findings Action Design 1. use a familiar tool – survey monkey 2. keep it short - 3 questions 3. make it easy - email, web
  • 43. Design Try to avoid “middle of the road” questions
  • 44. Design Try to avoid “middle of the road” questions Sometimes rankings work better
  • 46. Design Try to avoid “middle of the road” questions
  • 47. Design Open questions can be hard to tabulate, but add richness and presentation value
  • 48. Design “ For the love of God please stop playing the mini sirloin burgers song! “ But add richness and presentation value
  • 49. 236 PORTER AND UMBACH Porter, Stephan (2006).Student survey response rates across institutions: why do they vary?. Research in Higher Education. 47, 8-15.
  • 50.
  • 51. Problem Research Data Present Take Definition Plan Collection Findings Action
  • 52. Problem Research Data Present Take Definition Plan Collection Findings Action 1. Wave I - email survey 27% wave I wave II wave III
  • 53. Problem Research Data Present Take Definition Plan Collection Findings Action 1. Wave I - email survey 2. Wave II - add grade note & web links 64% wave I wave II wave III
  • 54. Problem Research Data Present Take Definition Plan Collection Findings Action 1. Wave I - email survey 2. Wave II - add grade note & web links 3. Wave III - email guilt trip 81% wave I wave II wave III
  • 55.
  • 56.
  • 57.
  • 59. 1. Self perception 2. Cognitive dissonance
  • 60. 1. Self perception 2. Cognitive dissonance “time is running out”
  • 61. 1. Self perception 2. Cognitive dissonance “time is running out” 3. Peer pressure
  • 62. 1. Self perception 2. Cognitive dissonance “time is running out” 3. Peer pressure 4. Commitment
  • 63. 1. Self perception 2. Cognitive dissonance “time is running out” 3. Peer pressure 4. Commitment 5. Recall - easy, fast
  • 64. Problem Research Data Present Take Definition Plan Collection Findings Action satisfaction mean 3.54 / 4
  • 65. Problem Research Data Present Take Definition Plan Collection Findings Action satisfaction mean 3.54 / 4 feedback content pace planning worth it
  • 66. Problem Research Data Present Take Definition Plan Collection Findings Action satisfaction mean 3.54 / 4
  • 67. Problem Research Data Present Take Definition Plan Collection Findings Action satisfaction mean 3.54 / 4 feedback content pace planning worth it
  • 68. Problem Research Data Present Take Definition Plan Collection Findings Action desires mean 2.3 / 3
  • 69. Problem Research Data Present Take Definition Plan Collection Findings Action desires mean 2.3 / 3 videos tech demos lectures discussion games hands-on
  • 70. Problem Research Data Present Take Definition Plan Collection Findings Action comments
  • 71. Problem Research Data Present Take Definition Plan Collection Findings Action comments “...please discuss next weeks paper content in advance “
  • 72. Problem Research Data Present Take Definition Plan Collection Findings Action comments “ ...some of the assignments are somewhat vague...I would suggest a clearer syllabus “
  • 73. Problem Research Data Present Take Definition Plan Collection Findings Action comments “...I would like to see class move faster “
  • 74. Problem Research Data Present Take Definition Plan Collection Findings Action comments “...people being more courteous - not holding side conversations that interrupt class “
  • 75. Problem Research Data Present Take Definition Plan Collection Findings Action “ feedback ...some of the assignments are content somewhat vague......please pace discuss next weeks paper planning “ content in advance worth it Give more feedback faster and more guidance for future assignments ( help sessions after every class )
  • 76. Problem Research Data Present Take Definition Plan Collection Findings Action “ feedback ...some of the assignments are content somewhat vague......please pace discuss next weeks paper planning “ content in advance worth it Give more feedback faster and more guidance for future assignments ( help sessions after every class )
  • 77. Problem Research Data Present Take Definition Plan Collection Findings Action
  • 78. Problem Research Data Present Take Definition Plan Collection Findings Action “...people being more courteous - not holding side conversations that interrupt class “
  • 79. Problem Research Data Present Take Definition Plan Collection Findings Action “...people being more courteous - not holding side conversations that interrupt class “ Three strikes law starts tonight strike 1 lose 2 participation points
  • 80. Problem Research Data Present Take Definition Plan Collection Findings Action “...people being more courteous - not holding side conversations that interrupt class “ Three strikes law starts tonight strike 2 lose 4 participation points
  • 81. Problem Research Data Present Take Definition Plan Collection Findings Action “...people being more courteous - not holding side conversations that interrupt class “ Three strikes law starts tonight strike 3 you’re out
  • 82. Problem Research Data Present Take Definition Plan Collection Findings Action videos tech demos lectures discussion games hands-on More hands-on tech (starting tonight) and quiz games (also tonight)
  • 84.
  • 86.
  • 87. Topic market segmentation
  • 88.
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  • 91. Segmentation • Consumer segmentation • Demographics, psychographics, behavioral • Benefits segmentation & needs-based segmentation • Business segmentation • Company size, industry, geography • Profitability of segments: 80 – 20 rule
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  • 100. Desktop Portable Business Power Mac G5 PowerBook Home iMac iBook
  • 101. Desktop Portable Business Power Mac G5 PowerBook Home iMac iBook
  • 102.
  • 103. Topic Perceptual mapping
  • 105. Perceptual Mapping? Start with products classy Position on x-y graph conservative sporty practical
  • 106. Try other dimensions wasteful small large fuel efficient
  • 107. Try other dimensions Single Youth Mature Family
  • 108.
  • 109. Topic Meaningful research
  • 110. good quality Journal Articles BusinessWeek Fortune Forbes Trade Newspapers Wikipedia Web Sites hard to find easy to find Press Releases Blogs poor quality
  • 112. Fills / Palette For optimal style, the colors + fills to the left have been pre-selected for the KeyStation Eclipse layouts. In most cases, you can select one of the shapes above and perform a “Copy Style” operation (format menu) to paste onto your shapes or text.
  • 113.
  • 114. Blaise Pascal, (1623-1662) Lettres provinciales.
  • 115. quote “ I have only made this letter longer because I have not had the time to make it shorter “ Blaise Pascal, (1623-1662) Lettres provinciales.
  • 116. research crowdsourcing post to @mba570+message
  • 117. interact research crowdsourcing post to @mba570+message
  • 118.
  • 119. discuss Good? Bad? good and bad?
  • 120.
  • 121. Topic Creating compelling presentations

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