This presentation educated our international scholars and practitioners about higher education structures here in the U.S. and at Ohio University during the Study of the U.S. Institute on Journalism and Media at Ohio University, July 2015.

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Communication Curricula
and Higher Education
Dr. Michelle Ferrier
Scripps College of Communication
Ohio University

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The Most Asked Question:…And this isn’t even
REAL football!

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Higher Education
Classification Systems
Citation:
"Rethinking and Reframing the
Carnegie Classification," in Change,
September/October 2005. Volume 37,
Number 5, Pages 50-57.
Alexander C. McCormick and Chun-
Mei Zhao
http://www.carnegiefoundation.org/site
s/default/files/publications/elibrary_pdf
_634.pdf

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Basic Carnegie Classification:
Associate

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Basic Carnegie Classification:
Baccalaureate/Master’s

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Basic Carnegie Classification:
Doctorate/Special

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Carnegie Classifications
 The Undergraduate
Instructional Program
Classification focuses attention
on undergraduate education,
regardless of the presence or
extent of graduate education.
 As a companion to the
Undergraduate Instructional
Program classification, this
classification examines the
nature of graduate education,
with a special focus on the mix
of graduate programs across
fields of study. In this
classification, a single
graduate-level degree qualifies
an institution for inclusion.
Undergraduate Instructional
Program Classification
Graduate Instructional Program
Classification

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Carnegie Classifications
 Enrollment Profile Classification
provides a bird’s eye view of
the student population by
grouping institutions according
to the mix of students enrolled
at the undergraduate and
graduate/professional levels.
Exclusively undergraduate
institutions are further broken
down by level (two-year and
four-year).
 The Undergraduate Profile
Classification describes the
undergraduate population with
respect to three characteristics:
the proportion of undergraduate
students who attend part- or
full-time; achievement
characteristics of first-year, first-
time students; and the
proportion of entering students
who transfer in from another
institution.
Enrollment Profile
Classification
Undergraduate Profile
Classification

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Carnegie Classifications
 The Size and Setting
Classification describes
institutions’ size and residential
character. Because residential
character applies to the
undergraduate student body,
exclusively
graduate/professional
institutions are not included.
 The Undergraduate Profile
Classification describes the
undergraduate population with
respect to three characteristics:
the proportion of undergraduate
students who attend part- or
full-time; achievement
characteristics of first-year, first-
time students; and the
proportion of entering students
who transfer in from another
institution.
Size & Setting Classification
Undergraduate Profile
Classification

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Ohio University Classification

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Moving Up In Academe

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Scripps College
Organizational Chart
Dean
Associate Dean for
Innovation (etc.)
Graduate Directors
International
Programs/Innovation
Activities
Associate Dean for
Student Success
Undergraduate
Directors
School Directors

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The Reality…

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Scripps College Graduate Programs
 M.S. in Journalism
 Master of Information and Telecommunication Systems (MITS)
 M.A. in Media Arts and Studies
 M.A. in Photography with a specialization in Visual Communication
 M.A. in Communication & Development Studies
 M.A. in Organizational Communication
 Ph.D. in Mass Communication/Media Arts and Studies and
Journalism
 Ph.D. in Communication Studies

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Journalism Curricula
 UNESCO Model Curricula for
Journalism Education 2013:
http://unesdoc.unesco.org/imag
es/0022/002211/221199e.pdf

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Communications
 Cyberculture and communication technology
 Audiovisual communication
 Movies/Radio/Television
 Organizational Communication, public relations and advertising
 Mediation and Communication Interfaces
 Theories of Communications
Six areas addressed in UNESCO Report

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Journalism and Higher Education
 Broad liberal education/program in social & literary studies
 Knowledge of mass communication theory and research
 Analytical thinking
 Ethical grounding
 Journalism skills: Writing,
Camers/Video, Multimedia, Coding, Entrepreneurship
 Specialized expertise: Economics, medicine
 First-hand knowledge of societies, languages, religions and
cultures.
Objectives

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Countries adopting model
curriculum from UNESCO
 Afghanistan
 China
 Guyana
 Iran
 Jamaica
 Lesotho
 Mauritius
 Mexico
 Mongolia
 Pakistan
 Rwanda
 South Africa and
 Tanzania

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UNESCO: Specialized Syllabi
 media sustainability
 data journalism
 intercultural journalism
 community radio journalism
 global journalism
 science journalism,
incorporating bioethics
 gender and journalism
 humanitarian journalism
 reporting human trafficking
 safety and journalism