Supply Chain Insights is launching as a new advisory, research, and training firm focused on helping supply chain leaders improve value-based outcomes. The firm will provide monthly research reports, custom research projects, an online community for sharing best practices, and training programs. In the first year, the goals are to build research content, launch the advisory services and community, and ramp up research and community members. The firm is led by Lora Cecere, an experienced supply chain analyst and consultant.

1. Supply Chain Insights
Delivering Actionable Advice to the Supply Chain
Leadership Team
Supply Chain Insights, LLC © 2012

2. BRICKS Book
Publishes
Matter
in August
2012
The Role of Supply Chains
in Building Market-Driven
Differentiation
LORA M. CECERE
CHARLES W. CHASE JR.

3. Corporate Mission
A new approach to help those that manage
supply chain teams improve value-based
outcomes through research-based:
– Advisory Services
– Communities
– Training
Supply Chain Insights, LLC © 2012

4. Current Market
• Supply chain management is 30 years old. Companies still are
searching to define excellence.
• Practices have shifted from supply-driven to market-driven and
current consulting and consortias have not kept pace.
• There is a SCM talent gap in the 2nd and 3rd generation of leaders.
• The sale of AMR Research to Gartner has left a hole in the market.
• We are at the downward side of the hill of ERP and APS markets
with a new technology market forming to sense and shape demand
and supply.
• Social technologies and communities offer a new way to serve the
market globally.
• There is no holistic service to help—research, community and
training—the new Chief Supply Chain Organization(CSCO).

5. Research Agenda
• April 15. S&OP: Solving the Puzzle
• May 1. What does it mean to be Market Driven?
• May 1. The Voice of the Supply Chain Leader
• May 15. S&OP and Agility. What does it Mean?
• May 30. Big Data Supply Chains. Go Big or Go Home.
• June 15. The State of the SCM Infrastructure. What do I do?
• July 15. Digital Path to Purchase. The Way Forward on Consumer
Products
• August 15. Demand Driven Manufacturing. What does it Mean?
Really?
• August 15. Mobile. It Changes Everything.
• September 1. 30 Years of Supply Chain Management. What have
we Learned? A Retrospective.
• October 1. Safe and Secure Supply Chains. Fulfilling the Brand
Promise.

6. Go-to Market Model
Advisory
Research
Community Training
Supply Chain Insights, LLC © 2012

7. Values
• Research Sells. Relationships Renew. Research is at
the core of what we do, but we are known for building
differentiated relationships with clients.
• Integrity: A fact-based approach.
• Humility: We Serve our Clients.
• Holistic Approach: We help clients see the big picture
first.
Supply Chain Insights, LLC © 2012

8. Advisory
Fee-based services with clients focusing
on supply chain insights from frameworks
and research
Supply Chain Insights, LLC © 2012

9. Research
Open Research: Monthly Reports
Subscription Research: Community Research and eBooks
based on Supply Chain Index and Community Insights
Research Projects: Custom Research with use by Citation
Policy
Supply Chain Insights, LLC © 2012

10. Community
• Launch Global Community June 2012
• Start to sell advertising for the community in the summer
of 2012
• Weekly video updates into the community starting in
March.
• Tiered membership. Roll out the program in June 2012.
• Build benchmark capabilities by June 2012
• Launch the ―Supply chain Super Hero‖ Reward System
in the summer of 2012.
Supply Chain Insights, LLC © 2012

11. Community Levels
Executive Audience:
2013: Executive Roundtable CSCOs and Executive Reward
Invitation Only VPs System:
Supply
2013: Director Level: Active Directors of Supply Chain
participants in benchmarking. Chain Management Super
Heroes
2012: Open to EVERYONE GLOBALLY
for Free
Open for posting third-party videos, Wider Global Audience
blogs and reports. Sell advertising.
Supply Chain Insights, LLC © 2012

12. Community Essentials
• Community management: Log on, social capabilities (Newsfeed,
relationship essentials, friend management, people like you,
security, group discussions).
• Community enrichment: blogs, videos, podcasts, ratings and
reviews of software and consulting partners, ask and answer
systems.
• Community loyalty: reward system with progressive rewards based
on a point-based system with badges based on levels.
• Community essentials: Advertising, job postings, research project
sign-ups, "want ads―.
• Community commerce: Ability to buy books, publications, event
admittance on the site.
Supply Chain Insights, LLC © 2012

13. Supply Chain Super Heroes
Increasing
Knowledge
Titanium Titan Shaman Ivy Insights
Researcher
Community
Badges Facilitation
Digital Atlas
Community
Facilitator
S-Men Good Karma
Supply Chain Insights, LLC © 2012

14. Reward System
Supply Chain Insights, LLC © 2012

15. Training
• Late 2012: Launch training after the community and
advisory services are successful.
• 2013: Launch a certification program
Supply Chain Insights, LLC © 2012

16. About the Organization
Supply Chain Insights, LLC © 2012

17. First Year Ramp
December December
2012 2013
1.3 Million 4.6 Million
• Launch Web Presence • Successful at CI Index
• Build Content and Benchmarking
• Launch Book • Launch Community
• Build the SCI Productivity Mobile Application
Index • Hold First Event
• Launch Advisory Services
• Hire and Train
• Launch Community
Research Team
• Sponsored Research
• Publish Ebooks
Jan Feb March April May June July Augu Septe Octob Nove Dece Jan Feb. March April May June July
2012 2012 2012 2012 2012 2012 2012 st mber er mber mber 2013 2013 2013 2013 2013 2013 2013
2012 2012 2012 2012 2012 Supply Chain Insights, LLC © 2012

18. January-June 2012: Build Phase
Lora Cecere, CEO
Michael
Naomi Frye,
Jill Smith, Heather Hart, Hambrick, Comput Abby Mayer,
Community
Administration Research Director er Networking and Research Intern
Manager
Administration
Supply Chain Insights, LLC © 2012

19. Q1 2013: Launch Phase
Lora Cecere, CEO
Community
Management and Director of Client
Sales Research
Customer Marketing Relationships
Experience
Contract
Community
Director of Sales Admin Resources for
Manager
Publication
Contract
Sales Quantitative
Resources for
Administrator Research Analysis
Marketing
Contract
Analyst 1 Resources for
Events
Analyst 2
Analyst 3
Supply Chain Insights, LLC © 2012

20. Q4 2013: Ramp Up
Lora Cecere,
CEO
Community
Management and Director of Client
Sales Research
Customer Marketing Relationships
Experience
Contract
Community
Director of Sales Admin Resources for
Manager 1
Publication
Quantitative Contract
Sales Community
Research Resources for
Administrator Manager 2
Analysis 1 Marketing
Quantative Contract
Research Resources for
Analysis 2 Events
Supply Chain
Index Researcher
Analyst 1
Analyst 2
Analyst 3
Analyst 4
Supply Chain Insights, LLC © 2012

21. Research Examples
Supply Chain Insights, LLC © 2012

22. Great Recession:
Leaders sensed Market Changes 5x Faster
Supply Chain Insights, LLC © 2012

23. In 2011…
Supply chains are grappling with
90% skyrocketing costs and supply volatility.
Struggling with the integration of business
87% planning and supply chain planning
technologies.
85% Supply chains experienced a disruption.
62% Companies have multiple S&OP processes.
! Industry progress on working capital has stalled.
Source: Supply Chain Resilience 2011 © 2011 The Business Continuity Institute. All Rights Reserved. Supply Chain Insights, LLC © 2012

24. Supply Chain Tipping Points
1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999
JIT Supply Chain Internet/Email
RFID
Organization
Evolution of eProcurement
the PC
Re-Engineering the Total Quality
S&OP Organization Management
Theory of
Constraints (Michael Hammer)
Supply Chain Excellence = Supply Chain Excellence =
Islands of Manufacturing Vertical Silo Efficient Order to
+ +
Excellence Excellence Excellence Cash Processes
Inside-Out Inside-Out
Supply Chain Insights, LLC © 2012

25. Supply Chain Tipping Points
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
.com Social
Responsibility
Y2K
Demand Driven
Concepts CSCO
Lean Six Sigma
Market-Driven
Value Networks
Supply Chain Excellence = Supply Chain Excellence =
Vertical Silo Outsourcing Value-Based Outcomes
+
Excellence Effectiveness Delivered by Horizontal Processes
Inside-Out Outside-In
Supply Chain Insights, LLC © 2012

26. Evolution of Supply Chain Excellence
Continuous
Align Building Horizontal
Connector
Testing
Learning Orchestrate
Improving
Adapt
Resilient
Reliable
Right Product Efficient
Sense Demand
Demand Volatility
and Supply Right Place Cost
Shape Right Time
Procure to
Demand and Supply pay/order to
Supply based Volatility cash
on Market Right Cost
Supply Chain Insights, LLC © 2012

27. S&OP Evolution
Greater Benefit
Business- • Growth
Sales Driven • Resilience
planning Driven
Match Demand • Efficiency
Coordination
with Supply
of Plans
Manufacturing- Demand Market Driven
Driven Driven Orchestrate
Deliver a Feasible Sense and Demand
Plan for Operations Shape Demand Market to Market
Supply Chain Insights, LLC © 2012

28. Who is Lora?
•Partner at Altimeter Group (leader in open research)
•7 years of Management Experience leading Analyst
Teams at Gartner and AMR Research
•8 years Experience in Marketing and Selling Supply
Chain Software at Descartes Systems Group and
Manugistics (now JDA)
•15 Years Leading teams in Manufacturing and
Distribution operations for Clorox, Kraft/General
Foods, Nestle/Dreyers Grand Ice Cream and
Procter & Gamble.
Supply Chain Insights, LLC © 2012

29. Where do you find Lora?
Contact Information: loracecere@gmail.com
Blog: www.supplychainshaman.com (3500
pageviews/month)
Twitter: lcecere 2900 followers. Rated as the
top rated supply chain social network user.
Linkedin: linkedin.com/pub/lora-
cecere/0/196/573 (2300 in the network)
Supply Chain Insights, LLC © 2012