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Ang oferta ogólna ad action
1.
2.
AdAction Network ©
AdAction 2007, http://www.adaction.pl/ ul. Jubilerska 10, 04-190 Warszawa, tel. +48 22 829 65 38, fax. +48 22 829 65 55 AD ACTION RON 10 000 000 UU / 200 000 000 PV How we play? – Online Games, MMO, Consoles What we know about games ? – game portals
3.
4.
P osit ively
about in-game ads © AdAction 2007, http://www.adaction.pl/ ul. Senatorska 13//15, 00-075 Warszawa, tel. +48 22 829 65 38, fax. +48 22 829 65 55 Source: BASES & IGA in-game ad effectiveness study, March 2008 Q: How much do you agree or disagree with each of the following statements about advertising in videogames?
5.
6.
7.
Summary © AdAction
2007, http://www.adaction.pl/ ul. Senatorska 13/15, 00-075 Warszawa, tel. +48 22 829 65 38, fax. +48 22 829 65 55 Engagement Higher levels of engagement than other media. Ad Acceptance Unlike other media, consumers are receptive to advertising in games because they add realism. Measurability Videogames combine brand awareness with digital accountability. Multi-Tasking Proof Gameplay does not allow for multi-tasking. Attention to the game is paramount. Hard-to-reach Audience Hard-to-reach 18-34 men are avid videogame players
8.
Sport Package Snowboarding
NHL 2K10 Virtua Tennis 09 UFC 09 © AdAction 2011, http://www.adaction.pl/ ul. Jubilerska 10, 04-190 Warszawa, tel. +48 667 928 690
9.
10.
Racing package ©
AdAction 2011, http://www.adaction.pl/ ul. Jubilerska 10, 04-190 Warszawa, tel. +48 667 928 690
11.
12.
Dynamic - example
© AdAction 2007, http://www.adaction.pl/ ul. Senatorska 13/15, 00-075 Warszawa, tel. +48 22 829 65 38, fax. +48 22 829 65 55
13.
Dynamic - example
© AdAction 2007, http://www.adaction.pl/ ul. Senatorska 13/15, 00-075 Warszawa, tel. +48 22 829 65 38, fax. +48 22 829 65 55
14.
Dynamic - example
© AdAction 2007, http://www.adaction.pl/ ul. Senatorska 13/15, 00-075 Warszawa, tel. +48 22 829 65 38, fax. +48 22 829 65 55
15.
16.
17.
Gra „Max pożyczka”
- screen © AdAction 2007, http://www.adaction.pl/ ul. Senatorska 13/15, 00-075 Warszawa, tel. +48 22 829 65 38, fax. +48 22 829 65 55
18.
Gra – „Labirynt
Zdrojka” - Screen © AdAction 2007, http://www.adaction.pl/ ul. Senatorska 13/15, 00-075 Warszawa, tel. +48 22 829 65 38, fax. +48 22 829 65 55
19.
Gra – „Paka2Paka”
- screen © AdAction 2007, http://www.adaction.pl/ ul. Senatorska 13/15, 00-075 Warszawa, tel. +48 22 829 65 38, fax. +48 22 829 65 55
20.
Gra – „adidas
Originals” - screen © AdAction 2007, http://www.adaction.pl/ ul. Senatorska 13/15, 00-075 Warszawa, tel. +48 22 829 65 38, fax. +48 22 829 65 55
21.
22.
WYSPAGIER.PL / GRY.PL
/ GIRLSGOGAMES.PL © AdAction 2007, http://www.adaction.pl/ ul. Jubilerska 10, 04-190 Warszawa, tel. +48 22 829 65 38, fax. +48 22 829 65 55
23.
24.
Mattel –
Example © AdAction 2007, http://www.adaction.pl/ ul. Senatorska 13/15, 00-075 Warszawa, tel. +48 22 829 65 38, fax. +48 22 829 65 55
25.
Thanks Contact: Senatorska
13/15 pok.216, 00-075 Warszawa mobile: +48 697 766 855 | tel.: +48 22 829 66 24| faks.: +48 22 829 65 55
Notas del editor
What are the main issues facing marketers: Fragmentation, Multi-tasking, engagement, attentiveness, clutter, accountability
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