AcquireB2B is a demand generation agency that gives you the right balance of strategic thinking, systems expertise and tactical know-how to create marketing automation programs that drive more leads and sales for our customers.
3. We help you design, implement or improve
your marketing automation campaigns to
Generate, nurture and qualify your leads
Accelerate your sales
Grow your customers
Increasing usage
up-selling
cross-selling
Retain your customers
re-activate dormant customers
Drive self-service, e-commerce sales
Generate referrals
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4. AcquireB2B’s three rights
The right people
The right expertise
The right technology
More qualified leads, more closed sales and a higher ROI
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5. AcquireB2B Introductions
Mac McIntosh, Partner
• B2B marketing and sales consultant and expert
on using marketing to drive leads & sales
• Blue chip client list
– Examples:
ADC, Intel, GlobalSpec, Microsoft, NEC, NS
K, Siemens,
Sigma-Aldrich
• Sales Lead Report® newsletter with 15,000
subscribers
• Sales Lead Insights™ blog with
4,000+ readers
• 5,000 followers on Twitter
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6. AcquireB2B Introductions
Peter Dikeman, Partner
• Senior technology executive - marketing,
general management, & product
development for startups to large enterprises.
• Founder of two successful startups -
Digital Techniques and Lexidata (IPO)
• Most recently started and led CardScan’s
B2B division, leveraging marketing automation
to drive the sales of its CRM products
• A B2B marketer and technologist, able to “think” and
communicate in both disciplines
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7. AcquireB2B’s Team of Experts
• Our expert team includes 13 key, “been-there, done-
that” people
– http://www.acquireb2b.com/about-us/our-team
• This core team is supported by a virtual team of 30
more
Strategy | Tactics | Data | Messaging | Content | Campaigns | Systems Integration | Metrics
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8. A sampling of AcquireB2B’s clients
From small, one-time projects to being an
ongoing extension of your marketing team
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10. AcquireB2B offers a full-menu of services
From simple projects to a complete turn-key programs
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11. Three ways to put us to work
1 On a project basis
2 As a virtual extension of your team
3 As a lead generation/nurturing/qualification agency
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12. We understand how best to drive leads and sales
Marketing Touches
Inquiries/Responses
Marketing Qualified Leads
Sales Accepted Leads
Sales Qualified Leads
Closed Sales
01/19/11-10/31/11
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13. We know how to get your email read, clicked
through and converted to leads
Before After
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14. Our clients get better results
TOTAL LAST 60 DAY
LEAD CATEGORY INDUSTRY AVERAGES1 COST PER LEAD COST PER LEAD
(EXCLUDING SETUP) (Sept + Oct)
ALL LEADS $3731 $54 $34
HOT+WARM LEADS $725-$16252 N/A $254
HOT LEADS $1,250 -$2,5002 $1,156 $502
1. Hubspot - cost of outbound leads -June 2011
2. Based on aggregated results from other AcquireB2B/Mac McIntosh clients which are
generating leads for big ticket, complex, multi-decision maker products and services (e.g. ERP
and CRM software) from senior marketing and IT executives at larger enterprises in North
America.
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15. We know how to get better results from your
email marketing automation
How to get it delivered
How to get it read
How to get it acted upon
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16. We are happy to show you samples of our work
for other clients
• Please suggest a good day and time for short web
presentation
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