A brief glance at tips for crafting a social media strategy aimed at journalism entrepreneurs. Presentation given 9/12/2013 for the New Media Women Entrepreneurs Summit at the National Press Club.

9. ü Users here to follow topics and interests first
ü Fact paced, frenetic updates expected
ü Great for quick hits and updates
ü Largely public, less expectation of privacy
ü Users here to follow pre-existing connections
ü Slower-paced, fewer posts
ü Great for longer posts and conversation
ü Large expectation of privacy

21. The
Usual
Suspects
• Fans/followers
• Retweets/shares
• Replies/comments
• UGC
submissions
• Reach
• Klout
Score
Real
Indicators
• Intended
audience
acquired
• Reader
-­‐>
Customer
• ConversaAons
generated
• Reader
-­‐>
ParAcipant
• New
sources
acquired
• Gains
made

24. Mandy Jenkins
mjenkins@digitalfirstmedia.com
@mjenkins
mandyjenkins.com
These slides & more at
slideshare.net/mandyjenkins