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Open Source Business
   Models Industry
    Perspective

  Manuela Aparicio, ISCTE-IUL
              &
   Carlos J. Costa, ISCTE-IUL
Index
  1. BM- Evolution
  2. BM- Motivations
  3. Information Systems Lifecycle
  4. Economic Reasons to Use FOSS




            Manuela Aparicio & Carlos Costa   2
Business Models Evolution

“By establishing a successful open source
  platform, software firms can compete more
  effectively across technology stacks and
  thereby increase their addressable
  market.”


                                               (Riehle, 2010)



             Manuela Aparicio & Carlos Costa           3
Motivations of FOSS

The most common economic motivation is to
●


 save costs in the software development
●
    sharing costs
●
    Increased revenue through the provision
●
    Increased sale of complementary products
●
    Increase market



                Manuela Aparicio & Carlos Costa   4
OS Foudations Purposes
●
    Ensure FOSS long-term survival
●
    Increasing the Systems Lifecycle




                                                   (Alter, 2001)
                 Manuela Aparicio & Carlos Costa            5
Extending Information Systems
Lifecycle (1/3) (Costa & Aparicio, 2005)




            Manuela Aparicio & Carlos Costa   6
Extending Information Systems
Lifecycle (2/3)
Four strategies:
●


    ●
        - Perpetuate system;
    ●
        - Manage transition
    ●
        - Prepare heir
    ●
        - Manage strategically


                              (Costa & Aparicio, 2005)


               Manuela Aparicio & Carlos Costa           7
Extending Information Systems
Lifecycle (3/3) (Costa & Aparicio, 2005)




           ●The transition process may consist in a
           parallel process.

           ●This process allows the old system
           usage simultaneously, while a new
           system is launched.
               Manuela Aparicio & Carlos Costa   8
Extending Information Systems
Lifecycle (3/3) (Costa & Aparicio, 2005)

               This perspective is different from managing
               a portfolio of applications, it consists on
               prevalence of families (or “dynasties”) of
               information systems




A firm may implement one of several of
those strategies.


                 Manuela Aparicio & Carlos Costa     9
Lifecycle Extended by FOSS
●
    Open code allows code adaptations
●
    Open code allows to integrate new SW
    modules
                                              (Kavanagh, 2004)


FOSS endures the maintenance phase of the
●


 system lifecycle
                                                  (Costa, 2009)
                Manuela Aparicio & Carlos Costa          10
MicroEconomic Reasons to Use FOSS
●
    Cost Savings
         ●
             Sharing development expenses
         ●
             No licenses to pay
●
    Profits per sale in the market
         ●
             Competitive economic advantage
●
    Pricing flexibility for vendors
         ●
             Increase sales (price-sensitive customers)
Increase of total market size
●


         ●
             Vendors can also benefit from the customers
              non-expense in closed source, because their
              budget increase                 (Riechle, 2010)
                      Manuela Aparicio & Carlos Costa     11
Price-Sensitive Customers Effects




          Manuela Aparicio & Carlos Costa   12
Increases Total Market




         Manuela Aparicio & Carlos Costa   13
MacroEconomic Reasons to Use FOSS
●
    Improve the External Payments Balance
        ●
            Decreases software imports
        ●
            Might increase exported services
        ●
            Decreases Royalties and import licensing
●
    Improve the economical growth
        ●
            Increases internal production
        ●
            Increases employment in services
        ●
            Increases the taxes revenues
●
    Motivates Development
        ●
            Competitiveness (SW)                  (Costa, 2009) &
                                              (Aparicio & Costa, 2012)
                      Manuela Aparicio & Carlos Costa           14
Ref. Bibliograficas
Costa, C. & Aparicio, M. (2005) “Managing the Information System
  Life Cycle in Construction and Manufacturing”, in World Academy
  of Science Engineering and Technology Journal 2005
Costa, C. (2009) [Open Source e Modelos de Negócio],
  presentation on Business Technology World, 2009,
  http://www.slideshare.net/carlosjcosta/open-source-e-modelos-de-
Carlos Costa, Professor and Reseacher at Iscte - Iul | SlideShare
  N.d. http://www.slideshare.net/carlosjcosta, accessed November
  29, 2012.
Aparicio, Manuela, and Carlos J. Costa (2012) Macroeconomics
  Leverage Trough Open Source. In Proceedings of the Workshop
  on Open Source and Design of Communication Pp. 19–24.
  OSDOC ’12. New York, NY, USA: ACM.
  http://doi.acm.org/10.1145/2316936.2316941

                   Manuela Aparicio & Carlos Costa       15

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Business Models Opensource Industry Perspective

  • 1. Open Source Business Models Industry Perspective Manuela Aparicio, ISCTE-IUL & Carlos J. Costa, ISCTE-IUL
  • 2. Index 1. BM- Evolution 2. BM- Motivations 3. Information Systems Lifecycle 4. Economic Reasons to Use FOSS Manuela Aparicio & Carlos Costa 2
  • 3. Business Models Evolution “By establishing a successful open source platform, software firms can compete more effectively across technology stacks and thereby increase their addressable market.” (Riehle, 2010) Manuela Aparicio & Carlos Costa 3
  • 4. Motivations of FOSS The most common economic motivation is to ● save costs in the software development ● sharing costs ● Increased revenue through the provision ● Increased sale of complementary products ● Increase market Manuela Aparicio & Carlos Costa 4
  • 5. OS Foudations Purposes ● Ensure FOSS long-term survival ● Increasing the Systems Lifecycle (Alter, 2001) Manuela Aparicio & Carlos Costa 5
  • 6. Extending Information Systems Lifecycle (1/3) (Costa & Aparicio, 2005) Manuela Aparicio & Carlos Costa 6
  • 7. Extending Information Systems Lifecycle (2/3) Four strategies: ● ● - Perpetuate system; ● - Manage transition ● - Prepare heir ● - Manage strategically (Costa & Aparicio, 2005) Manuela Aparicio & Carlos Costa 7
  • 8. Extending Information Systems Lifecycle (3/3) (Costa & Aparicio, 2005) ●The transition process may consist in a parallel process. ●This process allows the old system usage simultaneously, while a new system is launched. Manuela Aparicio & Carlos Costa 8
  • 9. Extending Information Systems Lifecycle (3/3) (Costa & Aparicio, 2005) This perspective is different from managing a portfolio of applications, it consists on prevalence of families (or “dynasties”) of information systems A firm may implement one of several of those strategies. Manuela Aparicio & Carlos Costa 9
  • 10. Lifecycle Extended by FOSS ● Open code allows code adaptations ● Open code allows to integrate new SW modules (Kavanagh, 2004) FOSS endures the maintenance phase of the ● system lifecycle (Costa, 2009) Manuela Aparicio & Carlos Costa 10
  • 11. MicroEconomic Reasons to Use FOSS ● Cost Savings ● Sharing development expenses ● No licenses to pay ● Profits per sale in the market ● Competitive economic advantage ● Pricing flexibility for vendors ● Increase sales (price-sensitive customers) Increase of total market size ● ● Vendors can also benefit from the customers non-expense in closed source, because their budget increase (Riechle, 2010) Manuela Aparicio & Carlos Costa 11
  • 12. Price-Sensitive Customers Effects Manuela Aparicio & Carlos Costa 12
  • 13. Increases Total Market Manuela Aparicio & Carlos Costa 13
  • 14. MacroEconomic Reasons to Use FOSS ● Improve the External Payments Balance ● Decreases software imports ● Might increase exported services ● Decreases Royalties and import licensing ● Improve the economical growth ● Increases internal production ● Increases employment in services ● Increases the taxes revenues ● Motivates Development ● Competitiveness (SW) (Costa, 2009) & (Aparicio & Costa, 2012) Manuela Aparicio & Carlos Costa 14
  • 15. Ref. Bibliograficas Costa, C. & Aparicio, M. (2005) “Managing the Information System Life Cycle in Construction and Manufacturing”, in World Academy of Science Engineering and Technology Journal 2005 Costa, C. (2009) [Open Source e Modelos de Negócio], presentation on Business Technology World, 2009, http://www.slideshare.net/carlosjcosta/open-source-e-modelos-de- Carlos Costa, Professor and Reseacher at Iscte - Iul | SlideShare N.d. http://www.slideshare.net/carlosjcosta, accessed November 29, 2012. Aparicio, Manuela, and Carlos J. Costa (2012) Macroeconomics Leverage Trough Open Source. In Proceedings of the Workshop on Open Source and Design of Communication Pp. 19–24. OSDOC ’12. New York, NY, USA: ACM. http://doi.acm.org/10.1145/2316936.2316941 Manuela Aparicio & Carlos Costa 15