Gamification takes the essence of games — attributes such as fun, play, transparency, design, competition and yes, addiction— and applies these to a range of real-world processes inside a company from recruiting to learning & development. 

1. Using Gamification for Human Resource
Gamification in HR

2. Prepared By
Manu Melwin Joy
Assistant Professor
SCMS School of Technology and Management
Kerala, India.
Phone – 9744551114
Mail – manu_melwinjoy@yahoo.com
Kindly restrict the use of slides for personal purpose.
Please seek permission to reproduce the same in public forms and presentations.

3. Using Gamification For Human
Resources
• Gamification takes the
essence of games —
attributes such as fun, play,
transparency, design,
competition and yes,
addiction— and applies
these to a range of real-
world processes inside a
company from recruiting to
learning & development.

4. Using Gamification For Human
Resources
• Gaming concepts have
begun working their way
into key HR processes in
two ways: as a serious
game such as the example
below from PwC in
recruiting new job
candidates to cloud based
gamification engines
offered by Badgeville,
BunchBall and Axonify.

5. Using Gamification For Human
Resources
• Gallup’s latest research shows
why companies are increasing
their interest in gamification.
The Gallup study finds 31% of
employees are engaged at
work (51% are disengaged
and 17.5% actively
disengaged). But what is most
interesting is how this data
compares when you apply a
generational segmentation.

6. Using Gamification For Human
Resources
• It turns out Millennials are the
least engaged generation,
according to Gallup, with only
28.9% engaged as compared to
32.9% for Gen X & Boomers.
What’s going on here? Gallup
findings segmented by
generation point to low
engagement among Millennials
who say they do not have the
opportunity to show their best
work or have a vehicle to
contribute their ideas and
suggestions.

7. Using Gamification For Human
Resources
• Using gamification to
address this can impact not
only engagement levels but
also help a company
become a magnet for best
of breed talent. After all,
Millennials will reportedly
make up 75% of the global
workforce by 2025!

8. Using Gamification For Human
Resources
• To address this employee
engagement crisis, the human
resource departments of
Fortune 500 companies are
launching gamification pilots.
In fact, Brian Burke Vice
President of Gartner
estimates “employee focused
gamification applications now
exceed customer focused
gamification applications.”

9. Using Gamification For Human
Resources
• To address this employee
engagement crisis, the human
resource departments of
Fortune 500 companies are
launching gamification pilots.
In fact, Brian Burke Vice
President of Gartner
estimates “employee focused
gamification applications now
exceed customer focused
gamification applications.”

10. PwC Gamification of Recruitment
• In the past two years, PwC
Hungary set a goal: to more
fully engage its pool of job
candidates during the search
process. Traditionally, these
job candidates were spending
fewer than 15 minutes on
their career website and the
firm was interested in
creating a more professional
job candidate.

11. PwC Gamification of Recruitment
• The upshot of this was the
development and launch of
a game called Multipoly,
which allows PwC job
candidates to virtually test
their readiness for working
at the firm by working in
teams to solve real world
business problems.

12. PwC Gamification of Recruitment
• Multipoly (think Monopoly
for the financially savvy)
presents users with tasks
based on the PwC
competencies the firm is
developing for current
employees, such as building
business acumen,
increasing one’s digital skills
and embracing relational
skills.

13. PwC Gamification of Recruitment
• Noémi Biró, PwC Hungary’s
regional recruitment manager,
noticed candidates who have
played the Multipoly game were
better prepared for the “live”
face-to-face interviews, as the
game “pre-educated [them]
about PwC and its vision,
services and skills needed for
success.” Biró says new hires with
Multipoly experience also find
on-boarding at PwC easier, as
they have already experienced
company culture through the
game.”

14. PwC Gamification of Recruitment
• Now compare the
experience of playing
Multipoly with visiting PwC
career page. A job
candidate might spend 5-10
minutes on a career page
versus spending up to one
and half hours playing
Multipoly prior to the job
interview!