According @ashmaurya, Lean Stack is a collection of tools, content, and coaching to raise your odds of success. Lean Stack is based on some approaches such as Lean Startup, Kanban, Customer Development, etc. It was presented at TDC Florianópolis - www.thedevelopersconference.com.br - Startups.

1. Lean Stack
Lean Startup, Lean Analytics, Customer Development
Marcelio Leal
@marcelioleal
2015 Maio
TDC Florianópolis

2. Startups
Buscapé - exame.com

3. Real Startups
Foursquare

4. “A startup is a human institution
designed to create a new product
or service under conditions of
extreme uncertainty.”
Eric Ries

5. 9/10 products fail

7. Eliminate uncertainty
Work smarter, not harder
MVP
Learning
Lean Startup

9. Facebook won on
strategy not vision
Focus
Discipline
Right team
Right time

10. Idea
Successful
Product

12. Lean Stack
http://leanstack.com
• Capture your core business model assumptions
• Define your significant success milestones
• Identify your next key objective and key leaps of
faith
• Design a strategy for achieving your objective
• Implementing and refining that strategy through
experiments.

13. Big picture
How to describe your business idea ?

16. Lean Canvas

17. Advantages
• Fast
• Concise
• Portable
• Startups
• MVP
• Initial Strategy
• Metrics

18. Business Model Validation
Strategy

20. When you don’t know
where you want arrive, any
way is enough

21. One Metric That
Matters

23. ~ MVP (Aug 2015) -> $100 (@almeidamarcell )

24. Start-ups don’t starve, they drown.
Objectives / Experiments

26. Experiment
• Background
• Falsifiable Hypothesis
• Details
• Results
• Validated Learning

27. In God we trust
all others bring data
W. Eduards Deming

28. Pirate Metrics

30. “Life's Too Short to Build
Something Nobody
Wants.”
Ash Maurya

31. References
http://ashmaurya.com/why-lean-canvas/
http://theleanstartup.com/
http://leanstack.com
http://www.businessmodelgeneration.com
https://www.youtube.com/watch?v=sioZd3AxmnE
https://vermeiretim.files.wordpress.com/2012/02/tactics-
board.jpg
http://startitup.co/guides/374/aarrr-startup-metrics
https://blog.kissmetrics.com/single-startup-metric/

32. Marcelio Leal
about.me/marcelioleal
@marcelioleal
me@marcelioleal.com
“Life's Too Short to Build Something Nobody Wants.”
Ash Maurya
Lean Startup, Lean Analytics, Customer Development
Lean Stack - leanstack.com