Watergate Scandal - What is a PR disaster?

1. What is Public Relations?
‘Public relations is a
deliberate, planned and
sustained effort to establish
and maintain a mutual
understanding amongst an
organisation and its publics’
It’s a plan

2. So what is a PR disaster?
It’s a plan
GONE

3. The
Watergate
Scandal
~A plan gone
wrong~

4. Hi, I’m
Richar
d…

5. of the
I wanted to be
the next
U.S.A!
president…

6. 1960 ELECTIONS
NIXON KENNEDY
Agains
t THIS
So I guy!

7. New President!
KENNEDY
I
lost
…

8. But
then
… BANG
!

9. 1968 ELECTIONS
NIXON Humphrey
Against
THIS guy!
I campaigned

10. New President!
NIXON I
won!

11. So I
became the
37 th
president
of the U.S.A

12. I went to live and work in the white
house

13. I did all sorts of presidential
things…

14. In 1969 we even sent a man to the
moon!

15. And pretty
soon it was
almost time to
campaign for
the next
election…

16. I REALLY
wanted to
be
president
again…

17. Haldem
Ehrlichm an Mitche
an
ll
Dean
I created a
committee to

18. COMMITTEE FOR THE RE-ELECTION
OF THE PRESIDENT
CREEP

19. The creep team worked
straight from the White
House…

20. And collected LOTS of
money!
They went to places like
Mexico…

21. My face
was

22. People were talking
about me!

23. election
drew
closer…
I was
very
nervous
…

24. Do what
is
needed
…
We might need
to pull a
‘dirty trick’

25. So on send five
CREEP June 17th
men to a
1972…
building to
steal some
secret
documents…
They got
caught…

26. No one suspected
us…

27. 1972 ELECTIONS
NIXON McGovern
I
Six months campaign
later it was ed against

28. New President!
I won
again
NIXON
YES! !

29. Then one
Someone
day, two
had
reporters
mentioned
started
my name…
asking
questions …

30. My face was

31. The team had to
break up

32. Everyone thought I was a
crook…

33. The senate appointed a
committee to investigate
Nixon’s campaign activities.
John Dean mentioned the
president’s knowledge in the
Watergate scheme.
A previous White House employee
mentioned the recording devices
installed at the house.
Richard Nixon refused
to release the tapes.

35. being
president
wasn’t so
much fun
anymore…

37. On August 8th
1974 Richard
Nixon became
the first US
president in
200 years to
resign from
office…
One month later president
Gerald Ford announced his
decision to grant Nixon a full
pardon from any crimes he

38. The Watergate Scandal is considered
to be the biggest PR disaster in
political history.
It changed the face of the public
relations industry and still has an
effect on public relation strategies
today.
Richard Nixon never returned to
politics after Watergate. He died
in 1994 suffering
From a stroke at the age of 81.

39. A plan gone wrong…
you learn from it.

40. The Team
Researchers
Christiaan ~ Monique ~ Carien ~
Tamen
Writers
Nicolene ~ Laura ~ Drieka
Technicians
Nadine ~ Marianne ~ Duard