E Marketing Ch1 Convergence

E-Marketing 4/E Judy Strauss, Adel I. El-Ansary, and Raymond Frost Chapter 1: Convergence

Chapter 1 Objectives ,[object Object],[object Object],[object Object],[object Object]

Chapter 1 Objectives, cont. ,[object Object],[object Object]

The Music Industry ,[object Object],[object Object],[object Object],[object Object],[object Object]

What will happen to the music industry? ,[object Object],[object Object],[object Object],[object Object],[object Object]

E-marketing Defined ,[object Object],[object Object],[object Object],[object Object]

E-Business, E-Commerce, and E-Marketing ,[object Object],[object Object],[object Object]

The Internet ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Web Is One Aspect of E-Marketing E-mail Internet UPC Scanner PDA Cell Phone Web PC Television Refrigerator Database Automobile

Past, Present, and Future ,[object Object],[object Object],[object Object],[object Object],[object Object]

E-Marketing Today ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Consumer Control ,[object Object],[object Object],[object Object]

Improved Internet Strategy Integration ,[object Object],[object Object],[object Object],[object Object]

Refined Metrics ,[object Object],[object Object],[object Object]

Wireless Networking Increases ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

WiFi at Train Station in France

Appliance Convergence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Semantic Web ,[object Object],[object Object],[object Object],[object Object],[object Object]

Internet-Time Analogy 1949 Atomic 1929 Quartz Crystal 1600’s Mechanical 1583 AD Pendulum 3500 BC Sundial Web is here in 2004

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