5. Program Certification Levels
• Priority is on Level of Expertise and
Experience within a Partner’s Marketo
Practice
• Benefits are Scaled and Focus on
Co-Selling, Co-Innovation and Co-
Delivery to Achieve Revenue Growth
• Higher Levels Receive Additional Alliance
and Marketing Assistance
6. • More Advanced
Best Practices and
Specialization for
Existing and
Advanced Partners
• Improved
Consultant Training
and Materials
Program Enhancements
7. • Redesigning Education
Courses and
Role-Based Training
• Adding
Co-Innovation and
Center of Excellence
Offerings
Program Enhancements
8. • Added a Partner
Executive Council
and Roundtable
• Removed ALL
Program Fees!
Program Enhancements
19. And More!
• Certification Onboarding
• Nurtured through the First 90 Days of Enablement
• Prepares practitioners for the MCE Exam
• 120-Day Training Use
• Shared Marketo Instance
• Training, Demo’s, Practice, Product Exposure
• New Accreditations & Certifications Coming
24. Core Elements
Center of Excellence (CoE)
• Creating Value and Demand
• Industry / Vertical Solutions Key to Digital Transformation
• Benefits
• Unlocking New Markets
• Creating Valuable Intellectual Property
• Larger Services Engagements
• Competitive Advantage
• Core Elements
• Governance, Support, Shared Learning, Metrics
• Alignment
• Change Management
• Process Management
• Best Practices
INNOVATE SCALE DELIVER
CENTER of
EXCELLENCE
27. Enhancements and Alignment
• Comprehensive effort to up-level all partners
• Free sandboxes for Gold and Platinum Levels
• Including Web Personalization (RTP) and Account Based
Marketing (ABM)
• Merging of Certification, Revenue, Customer Satisfaction
and Co-Delivery within all levels
• Earlier access to product releases and training