"In the hands of women: ARCOmadrid as a bridge between the European and Latinamerican art markets." Presentation in the conference BORN FROM THE MARGINS: WOMEN GALLERISTS CREATING NEW MARKETS, 1800-1990

1. BORN FROM THE MARGINS: WOMEN GALLERISTS CREATING NEW MARKETS, 1800-1990
IN THE HANDS OF WOMEN:
ARCOmadrid AS A BRIDGE BETWEEN THE EUROPEAN
AND LATINAMERICAN ART MARKETS
Marta Pérez Ibáñez
April 7, 2022

2. The Spanish art market in the hands of women: a hot research topic in recent years
➢ RODRÍGUEZ ACERO, M. G. (2009). La presencia de la mujer española en el mercado artístico: Historia
y actualidad. II. Revista de Claseshistoria, (1), 28-35.
➢ MAYAYO, P. (2012). El Imperio de “las señoras”. Orígenes de un mito fundacional o el acceso de las
mujeres a la institución arte. Revista Desacuerdos. Sobre arte, políticas y esfera pública en el Estado
español, (7), 146-158.
➢ DURÁN GALLEGO, A. (2015). Introducción a las galeristas españolas (1943-2012). Santander:
Universidad de Cantabria.
➢ CEJUDO MEJÍAS, V. (2018). Una habitación propia para las mujeres en las artes visuales. Dossiers
feministes, (23), 23-41.
➢ LOMBA SERRRANO, C., MORTE GARCÍA, C. y VÁZQUEZ ASTORGA, M. (eds.) (2020). Las mujeres y el
universo de las artes. Zaragoza: Instituto Fernando el Católico.

3. Spanish women artists, gender inequality in the art system and feminist activism

4. Spanish women artists, gender inequality in the art system and feminist activism
María
Gimeno
Pilar
Albarracín
María
María
Acha-Kutscher

5. IN THE HANDS OF WOMEN:
ARCOmadrid AS A BRIDGE BETWEEN THE EUROPEAN
AND LATINAMERICAN ART MARKETS

6. The birth of ARCO, Madrid’s international
contemporary art fair in 1982

7. Soledad Becerril,
Minister of Culture
at the time,
inaugurating the art
fair

8. JUANA DE AIZPURU
➢ She opened her gallery in Sevilla in 1970, which
moved to Madrid in 1983
➢ In 1979, she proposed IFEMA the creation of an
international art fair ARCO
➢ A time of connections between Spanish art and the
rest of the world, especially Latin America
➢ JUANA DE ARCO

9. JUANA DE AIZPURU
➢ In 1991 she was elected president of the Spanish
Association of Contemporary Art Galleries
➢ In 2003, she created the Seville International
Contemporary Art Biennial (BIACS)
➢ In 2011, she was awarded Andalusia’s Favorite
Daughter
➢ She is a fundamental reference in the development of
Spanish Contemporary Art

10. ROSINA GÓMEZ-BAEZA
➢ Director of ARCO 1986-2006
➢ Two crucial decades to give the art fair a broad
international dimension
➢ She promoted the creation of the ARCO Foundation
and The ARCO Foundation Collection

11. ARCO Collection

12. ROSINA GÓMEZ-BAEZA
➢ Other projects developed by her:
o 1st Biennial of Art, Architecture and Landscape of
the Canary Islands
o President of the Institute of Contemporary Art IAC
o Founding Director of LABoral
o Partner, director and co-founder of YGB ART
o Awarded Best Cultural Manager by MAV in 2018

13. ARCOmadrid,
mostly in the hands of women
➢ Juana de Aizpuru
➢ Rosina Gómez-Baeza
➢ Lourdes Fernández
➢ Carlos Urroz
➢ Maribel López

14. MARIBEL LÓPEZ, ARCOmadrid’s new director
➢ Her commitment to keeping a high number of
visitors and social engagement
➢ Her commitment to the work of internationally
renowned women artists and curators
➢ Her commitment to the internationalization of
the art fair: ARCOlisboa since 2016

16. The galleries in ARCOmadrid, mostly in the hands of women too
Soledad Lorenzo Helga de Alvear
Juana Mordó Oliva Arauna

17. The galleries in ARCOmadrid, mostly in the hands of women too
Nieves Fernández Elvira González

18. The galleries in ARCOmadrid, mostly in the hands of women too
Ponce & Robles A. Rodríguez, Trinta Marta Cervera Travesía Cuatro

19. Spanish women collectors and their committment with feminism and contemporary art
Pilar Citoler Alicia Aza Alejandra Castro Rioseco

20. SUMMING UP

21. The role of women in the development of the Spanish contemporary art system:
➢ Gallerists
➢ Artists
➢ Art fair directors
➢ Curators
➢ Collectors
Alicia
Framis

22. The role of ARCOmadrid in the hands of women, building bridges with LatinAmérica
and the rest of the world

23. THANK YOU
Marta Pérez Ibáñez
martaperezib@Gmail.com