Enterprise 2020: The organisation, but not as we know it (GOVIS 2009)
Presented at GOVIS 2009 http://www.govis.org.nz/conference2009/govis-2009-conference-handbook.htm Booklet summary: The year is 2020. Almost all employees spend almost all of their time working non-standard hours outside of the office. Their employment is almost never exclusive, and they are paid by the widget, not by the hour. Nintendo has launched a collaborative document creation system; the memories of keyboards and mice are laughed about. Software is almost never on a machine, it is mostly “cloud-based” software-as-a-service; “corporate IT” is unrecognisable. Anyone can broadcast anything to everyone; “corporate communications” is unrecognisable. The efficiencies gained in the 19th and 20th centuries of having a top-down chain-of-command structure have been made obsolete through many-to-many communication. Government information is published in machine-readable formats, and derivative services are provided by specialist non-government service providers; the word “website” no longer makes sense. Key learning points: 1. Organisations survive on the perceptions of their stakeholders. 2. Social media and the internet enable anyone to say anything to everyone. 3. As these feedback loops tighten, effects on organisations will become faster and greater. Video available (Windows only): http://richmedia.govis.org.nz/govis/viewer/?peid=ea305dc3-1977-448d-a605-a973b1453aa7
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Enterprise 2020: The organisation, but not as we know it (GOVIS 2009)
- 1. Enterprise 2020: It’s the organisation Jim, but not as we know it Matt Lane
- 2. Enterprise 2020: It’s the organisation Jim, but not as we know it
- 3. What is an organisation?
- 8. Legal Workers Marketing and sales Comms Management
- 10. Social media
- 14. Media bottlenecks Voice Writing Newspapers Books Film Television/radio Website Voice box Scribes (-1439) Printing press (1439-) Publisher (Binders, distributors, bankroll) Film studio (Directors, producers, editors, film) Channel (Frequency) Web administrator Bottleneck Broadcast media
- 16. Media bottlenecks? Voice Writing Newspapers Books Film Television/radio Website Voice box Scribes (-1439) Printing press (1439-) Publisher (Binders, distributors, bankroll) Film studio (Directors, producers, editors, film) Channel (Frequency) Web administrator Bottleneck Broadcast media
- 20. Some examples relevant to New Zealand Government (good, bad, and ugly)
- 26. Examples relevant to New Zealand Government http://wikiscanner.virgil.gr/
- 30. National Library Google model http://tinyurl.com/448dbt
- 32. “ MFATers” on Facebook
- 33. Jason Ryan on the NPSC’s blog
- 42. 2020?
- 43. Others will create alternatives/compliments to your website/service your site/service
- 48. Social media broadcast will no longer be limited to social media sites
- 50. http://spinspotter.com/ The browser as social media
- 51. The browser as social media
- 52. Social media as a browser
- 53. Common Matt, say something crazy
- 54. The web will be everywhere
- 69. Enterprise 2020: It’s the organisation Jim, but not as we know it Matt Lane http://twitter.com/mattlane
- 70. xkcd.com
Notas del editor
- … .But who had these tools?
- “ ...not all technical innovations bring heretofore unimagined functionality… Some, and in my opinion the most valuable, take what 10% of the population had previously been able to do and make that capability available to 90% of the population. That’s what blogs and wikis have done. And this creates network effects"
- Officially=organisations (generally)
- 78% of New Zealanders use the Internet. Of these users, 27% have posted messages online, 34% have posted images online, and 10% keep a blog. Twenty eight percent participate in social networking sites at least on a weekly basis.