2. about me
Kazuki Matsuda
Intimate Merger Inc. (Employees: 9)
Development Division
Job content
• IT Infra Structure
• Development of open DMP - AudienceSearch
• Such as BlueKai, Krux, Demdex
5. DMP is …
DMP (Data Management Platform) is
• The Platform for centralized management and analyzing
• about Audience Data
• web site, e-commerce
• Internet Survey
• offline data
• others…
• to achieve the optimization of the marketing action plan
6. DMP is …
Partner Media
Internet Survey
PrivateDMP 1st Party
Ad Serving
Other Tools
Data Provider
7. DMP is …
Partner Media
Internet Survey
PrivateDMP 1st Party
Ad Serving
Other Tools
Data Provider
8. Practical use of Elasticsearch
Our DMP contains 360 Million IDs (3rd Party Cookie)
• Psychographic Data (Partner Media)
• Demographic Data (Internet Survey)
• User Agent (Access Log)
• Geographic Data (remote IP Address & JP)
• etc…
Practical use of elasticsearch
• Extraction of IDs in any conditions
• Analysis of the audience group
12. Usage example
Case1: Ad Serving
• Target
• Female
• Age: 20-29
• Interested in trip to Hawaii
• in Tokyo
Case2: Analyzing
• Comparison of some audience groups
• Extraction of features
13. Case1: Ad Serving
Partner Media
Internet Survey
PrivateDMP 1st Party
Ad Serving
Other Tools
Data Provider