Se ha denunciado esta presentación.
Utilizamos tu perfil de LinkedIn y tus datos de actividad para personalizar los anuncios y mostrarte publicidad más relevante. Puedes cambiar tus preferencias de publicidad en cualquier momento.

A Rossi Reti Di Imprese Bicocca 02 02 2010 Rev 2

1.724 visualizaciones

Publicado el

Le imprese del turismo responsabile, ma più in generale del turismo in Italia, sono di piccole dimensioni, creare reti di imprese è l'unica possibilità per una loro competizione globale

Publicado en: Viajes, Tecnología, Empresariales
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m77EgH } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m77EgH } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Responder 
    ¿Estás seguro?    No
    Tu mensaje aparecerá aquí
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Responder 
    ¿Estás seguro?    No
    Tu mensaje aparecerá aquí
  • If you want to download or read this book, Copy link or url below in the New tab ......................................................................................................................... DOWNLOAD FULL PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... .........................................................................................................................
       Responder 
    ¿Estás seguro?    No
    Tu mensaje aparecerá aquí
  • ACCESS that WEBSITE Over for All Ebooks (Unlimited) ......................................................................................................................... DOWNLOAD FULL PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... DOWNLOAD FULL EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M }
       Responder 
    ¿Estás seguro?    No
    Tu mensaje aparecerá aquí
  • If you want to download or read this book, copy link or url below in the New tab ......................................................................................................................... DOWNLOAD FULL PDF EBOOK here { http://bit.ly/2m6jJ5M } .........................................................................................................................
       Responder 
    ¿Estás seguro?    No
    Tu mensaje aparecerá aquí

A Rossi Reti Di Imprese Bicocca 02 02 2010 Rev 2

  1. 1. Le imprese in rete e le reti di imprese per il turismo responsabile Ing. Andrea Rossi Amministratore Unico innovActing srl – Gruppo CSE-Crescendo andrea.rossi@innovacting.it Milano, 02.02.2010
  2. 2. Reti di imprese  Le Reti di Impresa rappresentano forme di coordinamento di natura contrattuale tra imprese, particolarmente destinate alle PMI che vogliono aumentare la loro massa critica e avere maggiore forza sul mercato senza doversi fondere o unirsi sotto il controllo di un unico soggetto. Fonte: www.industria2015.ipi.it interazioni nodo 2
  3. 3. Tipi di reti di imprese /1  Network orizzontale e network verticale (solitamente di tipo produttivo, sovente anche R&D) network orizzontale singola impresa network verticale filiera produttiva 3
  4. 4. Tipi di reti di imprese /2  Cento di supporto, interno o esterno (Mktg, Commerciale, HR, Logistica, Acquisti, R&D, etc) centro di supporto attore relazione di business servizio di supporto fornito 4
  5. 5. Scopi e vantaggi del network Possibili scopi del business network  sviluppo del mercato (specialmente internazionalizzazione)  sviluppo tecnologico  innovazione di prodotto  delocalizzazione produttiva  integrazione produttiva (verticale o orizzontale)  supporto al business (sistemi informativi, risorse umane, marketing) Vantaggi del network:  Accesso a nuove conoscenze, competenze e risorse  Accesso a nuovi mercati  Offerta di prodotti più sofisticati  Condivisione dei rischi e degli investimenti  Riduzione costi tramite economie di scala 5
  6. 6. Forme contrattuali  Internazionali  Joint Venture Limited Liability Company  Joint Venture Agreement  Business Consortium  Strategic Alliance  Private Contract  In Italia  Consorzio  Associazione  Franchising  ATI  GEIE  “Contratto di Rete” (Legge 9 aprile 2009, n. 33) Si ricorda che, la Legge Finanziaria 2009 (Legge 6 agosto 2008, n. 133) ha assimilato le Reti di Imprese ai Distretti Produttivi 6
  7. 7. La gestione delle informazioni, dei contenuti e delle conoscenze nelle reti di imprese  Una grande opportunità/sfida delle reti di imprese è la gestione delle informazioni e delle conoscenze nelle reti di imprese CONCORRENTI CLIENTI Informazioni, contenuti e conoscenze Informazioni, contenuti e conoscenze MACRO-AMBIENTE PARTNER, FORNITORI E RISORSE ESTERNE Fonte: Andrea Rossi e innovActing © 2010 7
  8. 8. La gestione del cambiamento culturale e la governance delle reti di imprese  Le resistenze all’aggregazione e al cambiamento devono essere gestite con grande attenzione e metodo • Piano delle dinamiche di cambiamento • Piano di marketing Diffusione della Piano del consapevolezza interno cambiamento Motivazione della partecipazione Analisi dei target interni Gestione del cambiamento Riduzione dei Analisi dei bisogni/ conflitti contesto/ cultura/ dimensioni psico- sociali/ resistenze/ paure/ minacce/ Azioni di opportunità risposta Gestione delle variabili soft Raccolta dei feed-back Committment degli attori della rete di imprese Fonte: Andrea Rossi e innovActing © 2009-2010 8
  9. 9. 9
  10. 10. 10
  11. 11. 11
  12. 12. Nel turismo responsabile… 12
  13. 13. Associazioni www.fairtourismsa.org.za/regional_news/page2.php www.certificationnetwork.org/ www.aitr.org/site/index.php 13
  14. 14. Central Baltic Interreg IV A /1  Cross-border co-operation programme under the European Territorial Co-operation objective  Priority 1: Safe and healthy environment  Priority 2: Economically competitive and innovative region  Priority 3: Attractive and dynamic societies Source: www.centralbaltic.eu 14
  15. 15. Central Baltic Interreg IV A /2  First call (June 18 – September 18, 2008)  19 projects were approved  13.6 MEUR (14%) of the total 96 MEUR  ERDF(*) funding covers on average 80 %  Second call (March 9 – April 15, 2009)  27 projects were approved  21.1 MEUR (22%) of the total 96 MEUR  ERDF(*) funding covers on average 78 %  Third call – APPLICATION (September 15 – October 15, 2009)  38 applications were received  applying for 40.5 MEUR of ERDF funding (*) European Regional Development Fund Source: www.centralbaltic.eu 15
  16. 16. Central Baltic Interreg IV A /3 Some examples Source: www.centralbaltic.eu 16
  17. 17. Central Baltic Interreg IV A /4 Some examples Source: www.centralbaltic.eu 17
  18. 18. EDEN European Destinations of Excellence /1  Aims:  to draw attention on value, diversity, shared charateristics  to enhance visibility  to combat seasonality  to help de-congestion  to rebalance tourism flows  to exchange good practices  2010 – Aquatic Tourism  2009 – Tourism and protected areas  2008 – Tourism and local intangible heritage  2007 – Best Emerging European Rural Destinations of Excellence. Source: ec.europa.eu/enterprise/sectors/tourism/eden/ 18
  19. 19. EDEN European Destinations of Excellence /2 Source: ec.europa.eu/enterprise/sectors/tourism/eden/ 19
  20. 20. EDEN European Destinations of Excellence /3 Source: ec.europa.eu/enterprise/sectors/tourism/eden/ 20
  21. 21. EDEN European Destinations of Excellence /4 Source: ec.europa.eu/enterprise/sectors/tourism/eden/ 21
  22. 22. Ermes.net Ermes.net: il portale del turismo consapevole 22
  23. 23. …sono ancora poche le realtà del turismo responsabile che si aggregano in reti di imprese (specialmente le PMI) 23
  24. 24. Le opportunità di collaborazione Centro di Integrazione di Supporto imprese Aumento della complessità gestionale e delle resistenze al cambiamento 24
  25. 25. Alcune opportunità di collaborazione in rete (centro di supporto) Sviluppo di mercato Sviluppo delle Relazioni  Creare un mercato insieme attraverso  Lobbying la comunicazione congiunta  Relazioni istituzionali con Comunità  Conquistare i mercati internazionali Europea  Massa critica per creare il mercato Investimenti e Finanziamenti Regole comuni  Ottenimento di fondi e finanziamenti  Strumenti di autovalutazione dei  Organizzazione degli investimenti (no processi ai micro-investimenti)  Sinergie tra i diversi operatori costruendo percorsi per la valorizzazione del territorio  Sviluppo competenze Acquisizione di maggiori e più raffinate conoscenze  Ricerche sul mercato  Progetti di analisi del territorio  Formazione Centro di Supporto 25
  26. 26. Le imprese in rete e le reti di imprese per il turismo responsabile Ing. Andrea Rossi Amministratore Unico innovActing srl – Gruppo CSE-Crescendo andrea.rossi@innovacting.it Milano, 02.02.2010

×