Why Choose Plaza Real Estate
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Coldwell Banker Plaza Real Estate is a global real estate brand with over 100 years of experience and a presence in 51 countries. It generated $178 billion in sales volume in 2012 and, according to third party sources, Coldwell Banker agents accounted for over a third of all sales by the top 250 real estate teams. The document outlines Coldwell Banker's innovations in technology including being the first real estate brand to launch various mobile and online tools. It also describes the marketing and training resources provided to agents, including social media training and customizable marketing materials.
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Why Choose Plaza Real Estate
- 1. WHY COLDWELL BANKER PLAZA REAL ESTATE? © 2013 Coldwell Banker Real Estate LLC. A Realogy Company. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Except Offices Owned and Operated by NRT LLC. Coldwell Banker®, the Coldwell Banker Logo, Coldwell Banker Previews International®, the Previews International Logo, “Dedicated to Luxury Real EstateSM”, and Coldwell Banker University” are registered and unregistered service marks licensed to Coldwell Banker Real Estate LLC. Each agent and broker is responsible for complying with any consumer disclosure laws or regulations. All other trademarks are the property of their respective owners. PLAZA REAL ESTATE
- 2. BY THE NUMBERS PLAZA REAL ESTATE
- 3. Global presence: 51 countries/3,100 offices Over 100 years providing real estate service $178 billion in sales volume in 2012 PLAZA REAL ESTATE
- 4. Real Trends Top 500 Report $119B $62B $52B $49B PLAZA REAL ESTATE
- 5. *Individual and team rankings for sales volume in the Wall Street Journal/REAL Trends The Thousand Top Real Estate Professionals list 2013. According to Wall Street Journal/REALTrends, of all National brands, more than 37% of all sales volume by the top 250 teams and individual agents came from the Coldwell Banker® network – 56% more dollar volume than the closest national brand.*
- 6. INNOVATION PLAZA REAL ESTATE
- 7. PLAZA REAL ESTATE First Real Estate Brand to Launch… • a Facebook app • a mobile site on any phone • Android and iPhone apps • a listing video channel on YouTube • streaming video content on website • an iPad app and advertisement on Apple’s iAd • a social learning portal
- 8. Industry Leader in Video Use of embedded listing videos on our national real estate website Millions of visitors and over 100,000 videos uploaded gives consumers another reason to select you www.youtube.com/coldwellbanker The First Dedicated Real Estate Channel PLAZA REAL ESTATE
- 9. Social Media (Social Feeds) $119B $62B $52B $49B PLAZA REAL ESTATE
- 10. Social Media (Social Feeds) Pull your Tweets and posts on Facebook/Google+ INTO your Profile Pages on Coldwellbanker.com $119B $62B $52B $49B PLAZA REAL ESTATE
- 11. Social Media (Social Feeds) Link consumers OUT to your Social Media accounts (Facebook, Twitter and LinkedIn) $119B $62B $52B $49B PLAZA REAL ESTATE
- 12. $119B $62B $52B $49B PLAZA REAL ESTATE 1.) Log into cbworks.coldwellbanker.com 2.) Navigate to Coldwell Banker Secure 3.) Select “Edit Profile”
- 13. $119B $62B $52B $49B PLAZA REAL ESTATE
- 14. Mobile Platforms Mobile Advertising • First real estate brand to work with Apple on iAd advertising platform Websites & Apps Only national real estate brand with iPhone and Android apps Mobile site accessible from any smart phone PLAZA REAL ESTATE
- 15. $119B $62B $52B $49B PLAZA REAL ESTATE My Agent App Available for Android and iOS at Your App Store
- 16. $119B $62B $52B $49B PLAZA REAL ESTATE My Agent App Available for Android and iOS at Your App Store
- 17. $119B $62B $52B $49B PLAZA REAL ESTATE My Agent App Available for Android and iOS at Your App Store Click HERE to Watch YouTube Video about this great feature or Scan Code Below! http://goo.gl/i8s6Mw
- 18. MARKETING PLAZA REAL ESTATE
- 20. Name Recognition and Marketing Generating Leads for You • 92% Brand Awareness* • Marketing strategy ensures that Coldwell Banker resonates with the most profitable customers • Coldwell Banker Real Estate captured more than 23,000 national media hits in 2012 which equates to $20 million in media exposure** *Study conducted for Coldwell Banker Real Estate LLC by Brooks Rose Marketing Research Inc. ** According to CisionPoint PLAZA REAL ESTATE
- 21. Personal Marketing Customizable Tools for You • Leverage a full suite of personal marketing tools to help grow your sphere of influence • eMarketing Center • Listing and Post-Listing Presentations • Print on Demand products • Reduced advertising rates for luxury agents who certify in Previews® PLAZA REAL ESTATE
- 22. $119B $62B $52B $49B PLAZA REAL ESTATE Listing and Buyer Presentations
- 23. COLDWELL BANKER UNIVERSITY Plaza Real Estate
- 24. Award Winning Training Opportunities PLAZA REAL ESTATE
- 25. Revenue Focused Skills & Development PLAZA REAL ESTATE
- 26. $119B $62B $52B $49B PLAZA REAL ESTATE
- 27. Social Media Training & Resources A simple guide for real estate professionals in social media Click here to view A video marketing guide for real estate Click here to view PLAZA REAL ESTATE Social Media Webinar Series
- 28. COLDWELL BANKER PLAZA REAL ESTATE © 2013 Coldwell Banker Real Estate LLC. A Realogy Company. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Except Offices Owned and Operated by NRT LLC. Coldwell Banker®, the Coldwell Banker Logo, Coldwell Banker Previews International®, the Previews International Logo, “Dedicated to Luxury Real EstateSM”, and Coldwell Banker University” are registered and unregistered service marks licensed to Coldwell Banker Real Estate LLC. Each agent and broker is responsible for complying with any consumer disclosure laws or regulations. All other trademarks are the property of their respective owners. PLAZA REAL ESTATE
Notas del editor
- Personalize with Candidate’s name:Every candidate wants to feel “Special.” These slides present Coldwell Banker Systems in their best possible light and should be used to help the candidate appreciate what you have to offer that best satisfies what he/she is seeking. Typing in the candidate’s name prior to his/her arrival will help to make it feel that you’ve invested time preparing for the interview. Be sure to verify the correct spelling of their name.Owner/Manager:This is a Transition slide that segues to important Coldwell Banker statistics. No need to say anything other than what’s on the screen.
- Owner/Manager:Say:Coldwell Banker boasts the highest sales volume of any national real estate franchise. This graph compares Coldwell Banker to three other well known Real Estate Franchise companies. The left side shows Sales Volume in Billions of dollars. The bottom shows the names of the companies. Notice that Coldwell Banker is 130 percent higher than the next closest company (KW). While other companies claim to be involved in more transaction sides of lower value, Coldwell Banker Associates included in the RealTrends Report participated in fewer sides of much higher value. What this means to you is that by participating in higher priced transactions you have the potential for greater earnings while possibly working on fewer transactions. Think about it a little deeper; if you participate in the same amount or more transactions than you’ve been doing and they are higher in value your potential earnings are greater.As we go a little further and you learn more about our systems and compensation plan you’ll get a better understanding of how, with our help, you may be able to improve your business and earn a higher income..I’m sure that’s important to you isn’t it?
- Owner/Manager: Read The Slide. Read the text in the grey bar then emphasize the 56%. Say something like:Most companies claim to have “The Best Sales Associates” but standards of measurement are often vague. We’re proud that out of all national real estate brands on the ONE THOUSAND Wall Street Journal/REALTrends report - over 37% of the sales volume were associated with Coldwell Banker companies – over 56% more dollar volume than the closest national brand.What these impressive statistics indicate is that Coldwell Banker attracts people who strive to achieve great success. They select us because they believe that Coldwell Banker offers the tools, Systems, and office environment to help them become top producers. What this means to you is that if you are serious about becoming highly successful we have what it takes to ensure that you reach your goals. Is it important for you to associate with highly successful people and to attain greater success? Do you have clearly identified goals?
- Owner/Manager: This is a transition slide. It segues into the concept of innovation and the introduction of some highly innovative Coldwell Banker Systems.The following definition, taken from Wikipedia is interesting because it gives business context to a word frequently used without any apparent relevance to business applications. You may want to discuss this with the candidate before you demonstrate/discuss the systems included in the Innovation slides. It will be helpful to clarify the importance of being with a company that continually seeks out new innovative ways to improve the buying and selling experiences. "Innovation is the multi-stage process whereby organizations transform ideas into new/improved products, service or processes, in order to advance, compete and differentiate themselves successfully in their marketplace.”
- Owner-Manager:This slide require an understanding of the featured systems and tools. If you need a little help refer to the Recruiting Presentation User’s Guide for simple steps for accessing the tool/system in Coldwell Banker Works.There are two keys to presenting each system effectively: 1. Knowledgeable demonstration- show how it works and what it does. 2. Ability to articulate the benefits of tool and function.Say something like:Coldwell Banker.com has many features to simplify your buyer’s home search process while at the same time promoting you. This assures that you and your listings are given maximum exposure . By creating and embedding videos about your listings and yourself you are able to ensure that your listings are presented in their best light.Coldwell Banker was the first National Real Estate company to have it’s own custom channel on YouTube. This provides a great format for you to promote yourself and your listings all over the world. It is also a source of video information to help your buyers and sellers. With over 4.5 million visitors and over 100,000 videos uploaded, Coldwell Banker On LocationTM, the first channel on YouTube dedicated to real estate – will give prospects another reason to choose you as their trusted advisor. “What this means to you is”: Owner /manager in your words tell how the item and function you chose to demonstrate benefits the associate and or the client. (Saves time-money- increases earnings-helps generate more referrals from more satisfied customers, etc.)What this means to you is…Owner/Manager tie it to something important to the candidate. (Increased earnings, simplicity, customer service, appearance of professionalism, etc.)This is a really unique feature of our Website. Can you see how it will help your customers in the home search process?
- Owner-Manager:This slide require an understanding of the featured systems and tools. If you need a little help refer to the Recruiting Presentation User’s Guide for simple steps for accessing the tool/system in Coldwell Banker Works.There are two keys to presenting each system effectively: 1. Knowledgeable demonstration- show how it works and what it does. 2. Ability to articulate the benefits of tool and function.Say something like:Coldwell Banker.com has many features to simplify your buyer’s home search process while at the same time promoting you. This assures that you and your listings are given maximum exposure . By creating and embedding videos about your listings and yourself you are able to ensure that your listings are presented in their best light.Coldwell Banker was the first National Real Estate company to have it’s own custom channel on YouTube. This provides a great format for you to promote yourself and your listings all over the world. It is also a source of video information to help your buyers and sellers. With over 4.5 million visitors and over 100,000 videos uploaded, Coldwell Banker On LocationTM, the first channel on YouTube dedicated to real estate – will give prospects another reason to choose you as their trusted advisor. “What this means to you is”: Owner /manager in your words tell how the item and function you chose to demonstrate benefits the associate and or the client. (Saves time-money- increases earnings-helps generate more referrals from more satisfied customers, etc.)What this means to you is…Owner/Manager tie it to something important to the candidate. (Increased earnings, simplicity, customer service, appearance of professionalism, etc.)This is a really unique feature of our Website. Can you see how it will help your customers in the home search process?
- Owner/Manager:Say:Coldwell Banker boasts the highest sales volume of any national real estate franchise. This graph compares Coldwell Banker to three other well known Real Estate Franchise companies. The left side shows Sales Volume in Billions of dollars. The bottom shows the names of the companies. Notice that Coldwell Banker is 130 percent higher than the next closest company (KW). While other companies claim to be involved in more transaction sides of lower value, Coldwell Banker Associates included in the RealTrends Report participated in fewer sides of much higher value. What this means to you is that by participating in higher priced transactions you have the potential for greater earnings while possibly working on fewer transactions. Think about it a little deeper; if you participate in the same amount or more transactions than you’ve been doing and they are higher in value your potential earnings are greater.As we go a little further and you learn more about our systems and compensation plan you’ll get a better understanding of how, with our help, you may be able to improve your business and earn a higher income..I’m sure that’s important to you isn’t it?
- Owner/Manager:Say:Coldwell Banker boasts the highest sales volume of any national real estate franchise. This graph compares Coldwell Banker to three other well known Real Estate Franchise companies. The left side shows Sales Volume in Billions of dollars. The bottom shows the names of the companies. Notice that Coldwell Banker is 130 percent higher than the next closest company (KW). While other companies claim to be involved in more transaction sides of lower value, Coldwell Banker Associates included in the RealTrends Report participated in fewer sides of much higher value. What this means to you is that by participating in higher priced transactions you have the potential for greater earnings while possibly working on fewer transactions. Think about it a little deeper; if you participate in the same amount or more transactions than you’ve been doing and they are higher in value your potential earnings are greater.As we go a little further and you learn more about our systems and compensation plan you’ll get a better understanding of how, with our help, you may be able to improve your business and earn a higher income..I’m sure that’s important to you isn’t it?
- Owner/Manager:Say:Coldwell Banker boasts the highest sales volume of any national real estate franchise. This graph compares Coldwell Banker to three other well known Real Estate Franchise companies. The left side shows Sales Volume in Billions of dollars. The bottom shows the names of the companies. Notice that Coldwell Banker is 130 percent higher than the next closest company (KW). While other companies claim to be involved in more transaction sides of lower value, Coldwell Banker Associates included in the RealTrends Report participated in fewer sides of much higher value. What this means to you is that by participating in higher priced transactions you have the potential for greater earnings while possibly working on fewer transactions. Think about it a little deeper; if you participate in the same amount or more transactions than you’ve been doing and they are higher in value your potential earnings are greater.As we go a little further and you learn more about our systems and compensation plan you’ll get a better understanding of how, with our help, you may be able to improve your business and earn a higher income..I’m sure that’s important to you isn’t it?
- Owner/Manager:Say:Coldwell Banker boasts the highest sales volume of any national real estate franchise. This graph compares Coldwell Banker to three other well known Real Estate Franchise companies. The left side shows Sales Volume in Billions of dollars. The bottom shows the names of the companies. Notice that Coldwell Banker is 130 percent higher than the next closest company (KW). While other companies claim to be involved in more transaction sides of lower value, Coldwell Banker Associates included in the RealTrends Report participated in fewer sides of much higher value. What this means to you is that by participating in higher priced transactions you have the potential for greater earnings while possibly working on fewer transactions. Think about it a little deeper; if you participate in the same amount or more transactions than you’ve been doing and they are higher in value your potential earnings are greater.As we go a little further and you learn more about our systems and compensation plan you’ll get a better understanding of how, with our help, you may be able to improve your business and earn a higher income..I’m sure that’s important to you isn’t it?
- Owner/Manager:Say:Coldwell Banker boasts the highest sales volume of any national real estate franchise. This graph compares Coldwell Banker to three other well known Real Estate Franchise companies. The left side shows Sales Volume in Billions of dollars. The bottom shows the names of the companies. Notice that Coldwell Banker is 130 percent higher than the next closest company (KW). While other companies claim to be involved in more transaction sides of lower value, Coldwell Banker Associates included in the RealTrends Report participated in fewer sides of much higher value. What this means to you is that by participating in higher priced transactions you have the potential for greater earnings while possibly working on fewer transactions. Think about it a little deeper; if you participate in the same amount or more transactions than you’ve been doing and they are higher in value your potential earnings are greater.As we go a little further and you learn more about our systems and compensation plan you’ll get a better understanding of how, with our help, you may be able to improve your business and earn a higher income..I’m sure that’s important to you isn’t it?
- Use your own words to focus on “What this means to you.”Example: Demonstrate the system and say something likeYou have the power to communicate quickly with your customers using the most up to date tools systems…Your customers can almost instantly view any listings that might interest them…Your listings can be seen by buyers all over the world…What this means to you is: Tie it to something important to candidate.Is it important for you to have this type of electronic communication and accessibility? Does it sound like these systems will benefit your customer?
- Owner/Manager:Say:Coldwell Banker boasts the highest sales volume of any national real estate franchise. This graph compares Coldwell Banker to three other well known Real Estate Franchise companies. The left side shows Sales Volume in Billions of dollars. The bottom shows the names of the companies. Notice that Coldwell Banker is 130 percent higher than the next closest company (KW). While other companies claim to be involved in more transaction sides of lower value, Coldwell Banker Associates included in the RealTrends Report participated in fewer sides of much higher value. What this means to you is that by participating in higher priced transactions you have the potential for greater earnings while possibly working on fewer transactions. Think about it a little deeper; if you participate in the same amount or more transactions than you’ve been doing and they are higher in value your potential earnings are greater.As we go a little further and you learn more about our systems and compensation plan you’ll get a better understanding of how, with our help, you may be able to improve your business and earn a higher income..I’m sure that’s important to you isn’t it?
- Owner/Manager:Say:Coldwell Banker boasts the highest sales volume of any national real estate franchise. This graph compares Coldwell Banker to three other well known Real Estate Franchise companies. The left side shows Sales Volume in Billions of dollars. The bottom shows the names of the companies. Notice that Coldwell Banker is 130 percent higher than the next closest company (KW). While other companies claim to be involved in more transaction sides of lower value, Coldwell Banker Associates included in the RealTrends Report participated in fewer sides of much higher value. What this means to you is that by participating in higher priced transactions you have the potential for greater earnings while possibly working on fewer transactions. Think about it a little deeper; if you participate in the same amount or more transactions than you’ve been doing and they are higher in value your potential earnings are greater.As we go a little further and you learn more about our systems and compensation plan you’ll get a better understanding of how, with our help, you may be able to improve your business and earn a higher income..I’m sure that’s important to you isn’t it?
- Owner/Manager:Say:Coldwell Banker boasts the highest sales volume of any national real estate franchise. This graph compares Coldwell Banker to three other well known Real Estate Franchise companies. The left side shows Sales Volume in Billions of dollars. The bottom shows the names of the companies. Notice that Coldwell Banker is 130 percent higher than the next closest company (KW). While other companies claim to be involved in more transaction sides of lower value, Coldwell Banker Associates included in the RealTrends Report participated in fewer sides of much higher value. What this means to you is that by participating in higher priced transactions you have the potential for greater earnings while possibly working on fewer transactions. Think about it a little deeper; if you participate in the same amount or more transactions than you’ve been doing and they are higher in value your potential earnings are greater.As we go a little further and you learn more about our systems and compensation plan you’ll get a better understanding of how, with our help, you may be able to improve your business and earn a higher income..I’m sure that’s important to you isn’t it?
- Owner/Manager:This is a transition slide. It segues to slides featuring the Coldwell Banker National Marketing systems. As with previous slides be certain you are familiar with anything you are going to show. Following the national systems you’ll find an About Us slide where you’ll introduce and incorporate systems specific to your company.
- When you made the decision to enter real estate, you had a lot of brands to choose from – but just how important is your brand?
- Owner/Manager say something like:A major benefit of being with our company is worldwide brand name awareness. Over 92 percent of people surveyed recognize the name Coldwell Banker. This is not accomplished by advertising alone, Coldwell Banker leverage public relations to generate awareness, capturing market voice. A strong public relations campaign creates awareness, builds creditability, informs educates and persuades to act and most importantly leads to business and sales opportunities.What this means to you is that your personal investments in technology, personal promotion, and property marketing are greatly enhanced. The odds of your online efforts becoming more productive are greatly improved.Is it important to you to have the broadest exposure possible?Can you see how this will satisfy your customers’ demands for marketing and help you become more effective?
- Owner/Manager: Make certain you have previewed the “ Coldwell Banker Works Tour.” It contains great information and is the best way to demonstrate the slide. Take the tour and decide which of the tabs you feel are best for use in an interview.Say something like: Coldwell Banker Works is our award winning intranet site. It contains a wealth of material and information to help make you create personalized marketing materials and become more successful. Regardless of the type of tools or marketing medium you prefer, you will find what you need on Coldwell Banker Works. The best way for you to appreciate the power of this dynamic site is to invest just a few minutes taking a tour of part of Coldwell Banker Works. (Owner/manager: demonstrate one of more of the tabs depending on candidate’s interest level.) As with the other parts of the presentation focus your comments on the benefit of the material to the candidate. “What this means to you.”Example: As you’ve just seen Coldwell Banker Works houses everything that Coldwell Banker has to offer in one well organized site. Within three clicks you can find anything you need to help you become more successful. Our systems and tools, all designed with you and your customers in mind are there for you 24 hours a day.
- Owner/Manager:Say:Coldwell Banker boasts the highest sales volume of any national real estate franchise. This graph compares Coldwell Banker to three other well known Real Estate Franchise companies. The left side shows Sales Volume in Billions of dollars. The bottom shows the names of the companies. Notice that Coldwell Banker is 130 percent higher than the next closest company (KW). While other companies claim to be involved in more transaction sides of lower value, Coldwell Banker Associates included in the RealTrends Report participated in fewer sides of much higher value. What this means to you is that by participating in higher priced transactions you have the potential for greater earnings while possibly working on fewer transactions. Think about it a little deeper; if you participate in the same amount or more transactions than you’ve been doing and they are higher in value your potential earnings are greater.As we go a little further and you learn more about our systems and compensation plan you’ll get a better understanding of how, with our help, you may be able to improve your business and earn a higher income..I’m sure that’s important to you isn’t it?
- Owner/Manager:Once again, this is a transition slide. The National slides are followed by another “About Us” for your local customization.
- Owner/Manager say something like:Coldwell Banker University was the first vehicle of its kind in the real estate industry. CB University is very rigorous, business skill training focused on results. CBU has won many cross-industry awards in recognition of this fact.-- Training Magazine. Rank 9 of 125 (2011) and 64 places ahead of the next closestreal estate company and #19 by CLO magazine.- Bersin is a leading Human Resources and Training think-tank- Brandon Hall is a leading evaluator of training departments- Chief Learning Officer - Bronze award for innovation in training
- Owner/Manager say something like:Coldwell Banker University was the first vehicle of its kind in the real estate industry. Multiple course subjects and multiple course types (classroom, online, etc). Highlight any courses that you may promote in your office.MINIMAL FEES:Our competitors often charge fees for training. Most of our courses have no fees (All videos, eFastStart, Boost) , except for NAR/REBAC license fees (ABR, SRES, etc) or other nominal fees for vendor delivered courses (BreakThrough, Breakout $89). Our NAR courses cost MUCH less than through local chapters, as CBU pays all instructor fees You can begin accessing Coldwell Banker University as soon as you join the company. Is that something that would appeal to you?
- Owner/Manager:Say:Coldwell Banker boasts the highest sales volume of any national real estate franchise. This graph compares Coldwell Banker to three other well known Real Estate Franchise companies. The left side shows Sales Volume in Billions of dollars. The bottom shows the names of the companies. Notice that Coldwell Banker is 130 percent higher than the next closest company (KW). While other companies claim to be involved in more transaction sides of lower value, Coldwell Banker Associates included in the RealTrends Report participated in fewer sides of much higher value. What this means to you is that by participating in higher priced transactions you have the potential for greater earnings while possibly working on fewer transactions. Think about it a little deeper; if you participate in the same amount or more transactions than you’ve been doing and they are higher in value your potential earnings are greater.As we go a little further and you learn more about our systems and compensation plan you’ll get a better understanding of how, with our help, you may be able to improve your business and earn a higher income..I’m sure that’s important to you isn’t it?
- CBU measures the effectiveness of its courses to ensure sales associates get true business results through 2009-2010 TRUE Results – based on students after completing Coldwell Banker University courses. These are the 2012 results. “Course surveys consistently show that over 90% of attendees are Very Satisfied with the program and instructor”.
- Personalize with Candidate’s name:Every candidate wants to feel “Special.” These slides present Coldwell Banker Systems in their best possible light and should be used to help the candidate appreciate what you have to offer that best satisfies what he/she is seeking. Typing in the candidate’s name prior to his/her arrival will help to make it feel that you’ve invested time preparing for the interview. Be sure to verify the correct spelling of their name.Owner/Manager:This is a Transition slide that segues to important Coldwell Banker statistics. No need to say anything other than what’s on the screen.