Comealong: Empowering Experience-Sharing through Social Networks

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Marcos Baez

Tecnología

Experience-sharing

Tuesday, October 16, 12

Experience-sharing

Do current systems really
empower our experiences?

Tuesday, October 16, 12

Experience-sharing

ﬁnding activities you really like

Do current systems really
empower our experiences?

Tuesday, October 16, 12

Experience-sharing

ﬁnding activities you really like with the right people

Do current systems really
empower our experiences?

Tuesday, October 16, 12

Experience-sharing

ﬁnding activities you really like with the right people without that ﬁlling that your missing out things

Do current systems really
empower our experiences?

Tuesday, October 16, 12

Survey
?
?? • Sources of event info
• Aspects considered
when deciding
• Ability to ﬁnd
interesting events

Tuesday, October 16, 12

Survey
?
?? • Sources of event info
• Aspects considered
when deciding
• Ability to ﬁnd
interesting events

~150 participants

Tuesday, October 16, 12

RESULTS Survey
• Sources of event info
Invitation / Information from
Friends

• Aspects considered
when deciding
44% often look at who goes
to decide

Tuesday, October 16, 12

RESULTS Survey
• Ability to ﬁnd
interesting events
I’d like to have some way to
ﬁnd interesting things to do

• Sources vs ability to
ﬁnd events
People using the web feel
the need for better tools

Tuesday, October 16, 12

Experiment

• 75 restaurants around
Trentino - top TA
• rating 1-5 from local
people
• friends from Facebook

Tuesday, October 16, 12

Dataset

• 195 users
• 1118 ratings
• 214 comments

Tuesday, October 16, 12

Comparing to TA

Tuesday, October 16, 12

Comparing to TA

The population has a
signiﬁcant impact
Tuesday, October 16, 12

A deeper look
• Deﬁned 4 different
networks
- overall
- friends
- similar
- similar friends
• Evaluated how effective
they are to recommend
Tuesday, October 16, 12

Metrics

• A/B testing (70-30) per
user
• Precision: + ﬁnding out
something interesting
to do
• Recall: + reduce feeling
of missing out things

Tuesday, October 16, 12

Results

• Similarity and friendship
show promising results
• features for similarity
should be explored

Tuesday, October 16, 12

What’s next

• Run a user-study with
initial subjects
• Run experiments in
other countries
(Paraguay, Russia)
• Pilot involving local
businesses

Tuesday, October 16, 12

thanks, any questions?
http://lifeparticipation.org

Tuesday, October 16, 12

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Comealong: Empowering Experience-Sharing through Social Networks

1. Empowering Experience-Sharing through Social Networks Beatrice Valeri, Marcos Baez, Fabio Casati University of Trento, Italy {valeri, baez, casati}@disi.unitn.it Tuesday, October 16, 12

2. Experience-sharing Tuesday, October 16, 12

3. Experience-sharing Tuesday, October 16, 12

4. Experience-sharing Tuesday, October 16, 12

5. Experience-sharing Do current systems really empower our experiences? Tuesday, October 16, 12

6. Experience-sharing ﬁnding activities you really like Do current systems really empower our experiences? Tuesday, October 16, 12

7. Experience-sharing ﬁnding activities you really like with the right people Do current systems really empower our experiences? Tuesday, October 16, 12

8. Experience-sharing ﬁnding activities you really like with the right people without that ﬁlling that your missing out things Do current systems really empower our experiences? Tuesday, October 16, 12

9. Survey ? ?? • Sources of event info • Aspects considered when deciding • Ability to ﬁnd interesting events Tuesday, October 16, 12

10. Survey ? ?? • Sources of event info • Aspects considered when deciding • Ability to ﬁnd interesting events ~150 participants Tuesday, October 16, 12

11. RESULTS Survey • Sources of event info Invitation / Information from Friends • Aspects considered when deciding 44% often look at who goes to decide Tuesday, October 16, 12

12. RESULTS Survey • Ability to find interesting events I’d like to have some way to find interesting things to do • Sources vs ability to find events People using the web feel the need for better tools Tuesday, October 16, 12

13. Experiment • 75 restaurants around Trentino - top TA • rating 1-5 from local people • friends from Facebook Tuesday, October 16, 12

14. Experiment Tuesday, October 16, 12

15. Experiment Tuesday, October 16, 12

16. Dataset • 195 users • 1118 ratings • 214 comments Tuesday, October 16, 12

17. Comparing to TA Tuesday, October 16, 12

18. Comparing to TA The population has a signiﬁcant impact Tuesday, October 16, 12

19. A deeper look • Deﬁned 4 different networks - overall - friends - similar - similar friends • Evaluated how effective they are to recommend Tuesday, October 16, 12

20. Metrics • A/B testing (70-30) per user • Precision: + ﬁnding out something interesting to do • Recall: + reduce feeling of missing out things Tuesday, October 16, 12

21. Results • Similarity and friendship show promising results • features for similarity should be explored Tuesday, October 16, 12

22. Screenshots Tuesday, October 16, 12

23. Screenshots Tuesday, October 16, 12

24. Screenshots Tuesday, October 16, 12

25. Screenshots Tuesday, October 16, 12

26. Screenshots Tuesday, October 16, 12

27. What’s next • Run a user-study with initial subjects • Run experiments in other countries (Paraguay, Russia) • Pilot involving local businesses Tuesday, October 16, 12

28. thanks, any questions? http://lifeparticipation.org Tuesday, October 16, 12

Comealong: Empowering Experience-Sharing through Social Networks

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