2. Mark S. Bonchek, Ph.D.
Founder and CEO, SHIFT Academy
Founder and Chief Catalyst, thinkORBIT
SVP, Communities and Networks, Sears Holdings
CEO, Truman Company
COO, TomorrowLab@McKinsey
Director of Research, Strategos
Research Associate, MIT AI Lab
Columnist, Harvard Business Review
PhD, Harvard University
AB, Princeton University
41. DOCTRINE
“Fundamental principles by which
forces guide their actions in support
of objectives. It is authoritative but
requires judgment in application.“
NATO
45. NETWORK DOCTRINE
Tenet 1: A robustly networked force improves
information sharing.
Tenet 2: Information sharing and collaboration
enhance the quality of information
and shared situational awareness.
Tenet 3: Shared situational awareness enables
self-synchronization.
50. Innovation comes from anywhere
Ship and iterate
Morph projects don’t kill them
Share as much information as you can
Creativity loves constraints
INNOVATION
56. ACTION PLAN
Where do you need it?
What do you have already?
Who to involve?
When is it right?
What if it doesn’t work?
Front line wants autonomy but
management is afraid of giving up control
Principles that guide decision-making
(formal or informal)
Convene a “Constitutional Convention”
Specific enough to guide behavior; broad
enough to allow freedom of action
Correct the doctrine, not the person
57. HARVARD’S PROGRESS
“Christian saw three men fast asleep, with fetters upon
their heels. The name of one was Simple, of another
Sloth, and of the third Presumption.
Seeing them lie in this case, he went to them, if perhaps
he might awake them, and cried, "I will help you off with
your irons."
With that they looked upon him, and began to reply:
• Simple said, "I see no danger."
• Sloth said, "Yet a little more sleep."
• And Presumption said, "Every tub must stand upon his
own bottom."
And so they lay down to sleep again, and Christian went
on his way.”