Relationship Mapping Crowdfunding Deck - June 2012

1. Proprietary & Confidential

2. Empowering People
Proprietary & Confidential

3. A NEW VISUAL CRM &
COLLABORATION PLATFORM
Proprietary & Confidential

4. Our Company Highlights
SEASONED BOOT STRAPPED
ENTREPRENEURS WITH (Concept defined in early 2009
START UP EXPERIENCE & invested $500+K thus far)
DISRUPTIVE UI
TECHNOLOGY ASSEMBLED TEAM
DEVELOPED WORKING
EXTENDABLE PLATFORM
PROTOTYPE IN FLEX/
RUBY
©Relationship Mapping, Inc. 2009 Proprietary & Confidential RELATIONSHIP M A P P I N G™

5. Cross Industry Applications
ENTERPRISE
CONSUMER
HOMELAND
GOVERNMENT SECURITY &
MILITARY
HEALTHCARE ENERGY
©Relationship Mapping, Inc. 2009 Proprietary & Confidential RELATIONSHIP M A P P I N G™

6. CRM Implementation vs. Adoption Gap*
72%
CRM $100B +
Implementation Installed Base
CRM Relationship Improve
Implementation Mapping Adoption &
57% Opportunity Increase ROI
Vs.
Adoption
CRM
Adoption
Timeline
2005 2009
CSO Sales
Insights Performance
Survey Optimization
Study
* Source: Destination CRM.com from the editors of CRM Magazine - http://www.destinationcrm.com/
Articles/Columns-Departments/Reality-Check/Done28099t-Confuse-Implementation-with-
Adoption-53684.aspx

7. Competitive Landscape
Relationship
Visual/ Mapping
Contextual
Display
Mindjet Spinscape
Salesforce.com
Seibel/Oracle Jive Software
Text/Data
Display CRM
Cubetree
CRM Social CRM
Functionality Functionality

8. Opportunity
‣ While CRM implementation continues
to rise, ROI suffers from low levels of
adoption
‣
©Relationship Mapping, Inc. 2009 RELATIONSHIP M A P P I N G™

9. Our Solution
‣ Our platform is a ground breaking
visual CRM solution that improves
adoption, aggregates social networking
sources and enables collaboration
among distinct groups
‣ User applications are limitless
‣
©Relationship Mapping, Inc. 2009 RELATIONSHIP M A P P I N G™

10. Prudential Testimonial
‣ “I am very impressed with your concept and initial beta prototype for Relationship Mapping,
Inc. I have spent the past few months working with Forrester Research studying how leading
business-to-business companies understand how the key decision makers gather information
before making an informed product or vendor decision. Some of the current best-in-class
B2B companies I've met with include HP, IBM, and Goldman Sachs & Co. As the acting
chief marketing officer for Prudential Financial, I am interested in helping our U.S.
Businesses improve the effectiveness of their institutional marketing efforts through a new
field called Advocacy Mapping. In Prudential's case I want to understand how to best reach
the CEO, CFO, Treasurer and HR Leader of the Fortune 1000. Since this population
represents only 4000 individuals, traditional media and advertising channels are highly
inefficient and expensive. Building a advocacy map with your Relationship Mapping tool
will allow me to understand who these leaders know, who they listen to for counsel and
opinions and finally how to best reach them. Relationship Mapping overlaid on leading
companies installed CRM platforms like Siebel and Salesforce will transform institutional and
B2B marketing over the next decade. I look forward to discussing our next steps.”
James K Cornell
Acting Chief Marketing Officer of Prudential Financial, Inc.
SVP/CMO of Prudential Retirement, Inc.
‣
©Relationship Mapping, Inc. 2009 RELATIONSHIP M A P P I N G™

11. Expert Testimonial
“Having coached sales teams with global 100 firms around the world for over a decade,
I have watched numerous firms install, customize, struggle with and eventually
abandon CRM systems. The promise of CRM is rarely realized, wasting tremendous time
and resources. Relationship Mapping addresses two of the main reasons CRM doesn’t
deliver. First, Relationship Mapping is intuitive and it allows you to quickly see critical
information – who knows who, and who knows what. No complex spreadsheets to
interpret. Second, in coaching hundreds of complex deals every year, I see first hand the
critical need to develop and leverage relationships, both internally and with our
prospective clients. Relationship Mapping focuses on this critical element and allows
you to quickly see critical relationships and relevant knowledge so you can leverage the
information to your advantage. That is the promise of CRM; Relationship Mapping helps
you deliver on your promises.”
Ian Edwards
Sales Coach & Trainer
Contributing Author - “Let’s Get Real or Let’s Not Play” by Mahan Khalsa
‣
©Relationship Mapping, Inc. 2009 RELATIONSHIP M A P P I N G™

12. Expert Testimonial
"At IBM, I was exposed to quite a bit of new technology and software. The
Relationship Mapping software is really amazing and unlike anything I saw on
the market. I don't think words can convey what you have created. You have
to see a demo to understand how your dynamite software allows one to
manage relationships in some very unique ways. Your software is so cool,
especially since I used Salesforce.com in my last job and it didn't get the job
done."
Shari Morwood, former VP of Market Research,
Heading up Primary and Secondary Research,
IBM
‣
©Relationship Mapping, Inc. 2009 RELATIONSHIP M A P P I N G™

13. Go To Market Strategy
• Sell directly to business customers and
offer Freemium trial model up to a
certain storage and functionality level
• Deploy software virally, through
partnerships and licensing software
agreements
©Relationship Mapping, Inc. 2009 RELATIONSHIP M A P P I N G™

14. Enterprise Customer Pricing
RELATIONSHIP MAPPING PRICING MODEL
Features Basic Professional Enterprise
(for individuals) (for more features) (for en8re company)
Contact Management Mapping Yes Yes Yes
Social Networking &
Contact Aggrega8on Yes Yes Yes
Contact Info Storage & Backup Yes Yes Yes
Custom RSS News Feeds No Yes Yes
Visual Collabora8on No , Yes Yes
File Sharing No Yes Yes
Collabora8on Exper8se Search No Yes Yes
Custom Branding No No Yes
Storage 10MB 2GB 2GB
Price Free $50 per user per month $30 per user per month
User Volumes 1 <500 >500

15. Consumer:
Visualizing Relationships -
Across Cloud, Multiscreen and Social
Proprietary & Confidential

16. So What’s Unique
Visual Operating System

17. Market Trends We Address
• Consumers will increasingly look for
solutions to manage their information
overwhelm
• Relationships in data or between people
aren’t always obvious
• Greater value extraction will be realized
by making these relationships visibly
meaningful
Proprietary & Confidential

18. Market Trends We Address
• Information deluge increasing at home
and at work
• Text-based data overwhelms
• Desire to simplify our world and to
reduce our fears that we are missing
important information
• Information more trusted from social
circles
Proprietary & Confidential

19. Competitive Advantage
• Users own their data
• Transparency around brand marketing
(if not paying for Premium version)
• User generated algorithms that get
smarter and make better
recommendations with more usage
• Aggregating and visually storing multiple
sources of application data is unique (e.g.,
across Facebook, LinkedIn, Search, etc.)
Proprietary & Confidential

20. relationshipmapping.com

21. OUR TEAM

22. Our Team
SHANNON MCGUIRE CAROL STIMMEL
(CEO & Founder) (Advisor - Director, Pike Research,
former senior startup positions at
Tendril, OneRiot)
GEORGE DERISO DANIEL SMITH
(Advisor - COO - (Advisor - European Business
Toniic) Technology Leader, Pfizer Int’l)
SHAWN PRICE EDWARD JACKSON
(Advisor - Zuora PRESIDENT) (Advisor - Provade President)
Proprietary & Confidential

23. MILESTONES AND
USE OF PROCEEDS

24. Six Month Plan - Key Milestones*
Capital
Release Beta Lite
Sales Version
12/12
Sign
Channel
Channel/Referral
Development
Partners
(on-going)
Core Improve Improve Soft Beta Release
Product Limited
Server Website UX Design Launch
Development Beta Version
Development Design 10/12 1/12
9/12 10/12 12/12
Continue Convert 2-3
Organization Development w/ Contractors to
Contractors FTE’s
12/12
Timeline Month 1 Month 2-3 Month 4-5 Month 6
* Projected milestones are contingent upon funding in 2012