The one-hour social media MBA: 5 tools, techniques & traps
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The one-hour social media MBA: 5 tools, techniques & traps
- 1. The one-hour social media MBA Alan Stevens The MediaCoach Twitter: mediacoach
- 2. Five Tools
- 3. It begins with listening
- 4. It’s all about listening • Customers speaking to you • People speaking about you • People speaking about your competitors • People speaking about your customers and suppliers • People talking about your market
- 5. Tool One
- 16. Five Techniques
- 32. Technique Four Creating a community
- 40. Five Five Traps
- 41. r PR is pants.... (Why your social media is pants)
- 42. r PR is pants.... (Why your social media is pants) Nikolas Bendtner fined 100,000 Euro for illegal advertising at European Championships
- 44. Trap One Using tragedy as advertising
- 46. Sent as a response to the Boston Marathon bombing
- 48. Chicago plane crash, in which a child was killed
- 49. Trap Two Forgetting to turn off automated messages
- 51. A few hours before this tweet, a gunman entered cinema in Aurora, Colorado and shot 82 people, 12 of whom died
- 53. Tesco was in the middle of a scandal about horsemeat in meat products
- 54. Trap Three Not understanding how social media works
- 59. Trap Four Not monitoring fake brand sites
- 61. Trap Five Forgetting that it’s SOCIAL Media
- 63. The one-hour social media MBA Five tools Five techniques Five traps
- 64. The one-hour social media MBA Five tools Socialmention Klout Hootsuite Addictomatic Radian 6 Five techniques Five traps
- 65. The one-hour social media MBA Five tools Socialmention - Klout - Hootsuite - Addictomatic - Radian 6 Five techniques Opportunities - Stories - Community - Different - Being There Five traps
- 66. The one-hour social media MBA Five tools Socialmention - Klout - Hootsuite - Addictomatic - Radian 6 Five techniques Opportunities - Stories - Community - Different - Being There Five traps Tragedy - Automation - Understanding - Monitoring - SOCIAL
- 68. Alan Stevens The MediaCoach Twitter: mediacoach alan@mediacoach.co.uk Thank You for listening