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Interactive Marketing   Design and Development  Best Practices
DEFINITION ,[object Object],[object Object]
WHAT IS IT USED FOR? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CREATING AWARENESS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BEST PRACTICES ,[object Object],[object Object]
 
THE 7C’s APPROACH ,[object Object],[object Object],[object Object],[object Object]
7C’s…CONTENT ,[object Object],[object Object],[object Object]
IMPORTANCE OF CONTENT ,[object Object],[object Object],[object Object]
7C’s…CONVENIENCE ,[object Object],[object Object],[object Object]
IMPORTANCE OF CONVENIENCE ,[object Object],[object Object],[object Object]
7C’s…CUSTOMISATION ,[object Object],[object Object],[object Object]
IMPORTANCE OF CUSTOMISATION ,[object Object],[object Object],[object Object]
7C’s…CONNECTIVITY ,[object Object],[object Object],[object Object]
IMPORTANCE OF CONNECTIVITY ,[object Object],[object Object],[object Object],[object Object]
 
7C’s…CUSTOMER CARE ,[object Object],[object Object],[object Object]
IMPORTANCE OF CUSTOMER CARE ,[object Object],[object Object],[object Object]
7C’s…COMMUNITY ,[object Object],[object Object],[object Object]
IMPORTANCE OF COMMUNITY ,[object Object],[object Object],[object Object],[object Object]
 
7C’s…COMMUNICATION ,[object Object],[object Object],[object Object]
IMPORTANCE OF COMMUNICATION ,[object Object],[object Object],[object Object]
THE INNOVATION-ADOPTION MODEL ,[object Object],[object Object]
 
ATTRACT ,[object Object],[object Object],[object Object],[object Object]
 
ATTRACT…Cont. ,[object Object],[object Object],[object Object],[object Object]
ENGAGE ,[object Object],[object Object]
RETAIN ,[object Object],[object Object],[object Object],[object Object]
LEARN ,[object Object],[object Object],[object Object]
RELATE ,[object Object],[object Object],[object Object]
WHAT HAVE WE REALISED? ,[object Object],[object Object],[object Object],[object Object]
CONCLUSION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]

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