Often times when building a product based company, founders overlook the power of empathy. How does your customer want to feel? And what can you provide to deliver that peace of mind?
In this talk, Melanie Weinberger will share the techniques she used to bring in over $20,000 in sales at Fit Steady before a single line of code was written. You'll also learn repeatable B2B sales techniques that will help you pull your customer all the way through the sales funnel.
Melanie is the founder of Fit Steady, a corporate wellness marketplace that allows companies to book on-site wellness activities for their office. She is also the founder and Executive Producer of the WELL Conference, a conference aimed at elevating the lives of millions of people through compelling content that helps people take care.
She cut her teeth in sales during 9 years in the advertising industry, most notably leading digital strategy and business development for a startup in New York City before starting her own company.
23. “If Coca-Cola were to lose all of its production-related
assets in a disaster, the company would survive.
If all consumers were to have a sudden lapse of
memory and forget everything related to Coca-Cola,
the company would go out of business.”
32. We provide a growing list of on-site
wellness services
Group exercise
classes
Chair and table
massage
Fitness Massage
Interactive seminars
and
1-on-1 consultations
Nutrition & Wellbeing
Work-station setup
for posture alignment
Ergonomics
36. Timelines make it tangible
• Talk with you to
understand your
internal dynamic and
goals
• Establish program
foundation
• Conduct employee
survey to gauge
class type and timing
preferences
Learn
1
Plan
2
Perform
3
Progress
4
• Identify metrics of
success
• Plan schedule
• Announce program
to employees
• Send out invites and
open sign-ups
• Begin program!
• Monthly attendance
reports sent to you
• Monthly satisfaction
surveys conducted
with employees
• Adapt classes/plan
as needed based on
feedback & results
2.5 wks. ongoing
49. We deliver real, tangible results.
79% improvement
in stress levels.
Spredfast came to Fit Steady with a goal of
increasing their employees' access to
wellness building activities. After conducting
our employee wellness survey, we found that
stress levels were top of mind for their team.
We brought in our team of massage
therapists for a day of easy-in, easy-out 20-
minute corporate chair massage sessions.
The results were remarkable. Participating
employees moved from 0% feeling very good,
to 79% feeling very good as related to their
tension and stress levels.
50.
51. When it hurts, it’s time to
quantify & clear up bottlenecks