SEO does not only mean on-page optimization. Most self announced SEO expert just concentrate on this aspect of improving organic search results for their clients but this is just one of at least five areas where you can do optimization!

1. SEO – FIVE KEY ELEMENTS TO BE SUCCESSFUL Matthias Hartmann

2. What is Search Engine Optimization (SEO)? Search engine marketing - short SEM - is a relatively young discipline of online marketing which aims to promote websites by increasing their visibility in search engine result pages (SERPs) There are two ways of approaching this: Search engine optimization (SEO) – this is all about trying to gain prominence in the „organic“ or „natural“ search results Paid-search marketing – taking advantage of advertising programs from search engine providers. Companies choose to place ads that are matched to specific search queries. These sponsored links undergo a cost every time somebody clicks on them

4. Sort of information searchers are looking for, clearly depends on individual e.g.:

5. entertainment, news articles, videos

6. products, services

7. people

8. Peple love to browse the internet. The number of searches by people trying to find information is still growing dramatically

9. according to comScore, total worldwide search market boasted more than 131 billion searches, representing a 46-percent increas in the past year!Why does SEO matter?

11. 2005, Google, Yahoo! and Microsoft introduced in a first co-operative move within10 years a new attribute called ‹‹ nofollow ›› to prevent comment spam on blogs aiming to influence PageRank

13. Want to learn more? Did you find this short pitch interesting and want to receive the full version of the slide deck „SEO Best Practices“ with details on the five key elements of SEO? Your feedback is highly welcome. Please post your comments down below on Slideshare.net or email me directly on matthias@lenimo.de All copyright and intellectual property rights, without limitation, are retained by LE[NI]MO.de