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SEO – FIVE KEY ELEMENTS TO BE SUCCESSFUL,[object Object],Matthias Hartmann,[object Object]
What is Search Engine Optimization (SEO)?,[object Object],Search engine marketing - short SEM - is a relatively young discipline of online marketing which aims to promote websites by increasing their visibility in search engine result pages (SERPs),[object Object],There are two ways of approaching this:,[object Object],Search engine optimization (SEO) – this is all about trying to gain prominence in the „organic“ or „natural“ search results,[object Object],Paid-search marketing – taking advantage of advertising programs from search engine providers. Companies choose to place ads that are matched to specific search queries. These sponsored links undergo a cost every time somebody clicks on them,[object Object]
[object Object]
Sort of information searchers are looking for, clearly depends on individual e.g.:
entertainment, news articles, videos
products, services

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