1. The Art of Podcasting
By
Jordan Browning

2. What is Podcasting?
• According to about.com, “The term ‘podcasting’
combines ‘broadcasting’ with ‘iPod’.”
• A podcast is a digital media file (.MP3 or .MOV) that
can be downloaded from a website or RSS (Really
Simple Syndication) feed to a computer or MP3 device.

3. RSS Feed
• RSS feeds allow
the listener or
viewer of podcasts
to have their selected
podcasts downloaded
automatically as
they become available.

4. Main Types of Podcasting
• Video podcast (or Vodcast/Vlogcast)
– Uses files ending with .MP4, .MOV, .WMV
• Audiocast (Typical podcast)
– Uses files ending with .MP3

5. How is Podcasting Used?
• Educational Tool (Courses, Language Learning)
• Entertainment (Comedy, Sports, etc.)
• News (NPR: This American Life)
• Publicity and Marketing
• Politics

6. Recording and Editing Software for
Podcasting
• Audacity: Windows/Mac
• Audacity is a free software, cross platform
digital audio editor and recording application.

7. Recording and Editing Software for
Podcasting
• GarageBand: Mac
• GarageBand is a software application for Mac
users which allows them to create music and
podcasts.

8. Tools for Uploading Podcasts
• Podbean.com
• Allows users to upload media files up to 5 GB
for free.
• Podcasts can then be uploaded on to iTunes or
a blogging platform.

9. Incorporating Podcasting into Blogging
• After recording and
uploading a podcast,
the user can then
embed a media player into
their blogging platform
to share with others.

10. Podcasting and Twitter
• Shared using a shortened URL, similar to sharing
a link. The link directs the viewer to hosting
website or blog

11. Podcasting and Social Bookmarking
• Audio podcasting isn’t featured heavily on
social bookmarking sites, such as Technorati.
• This may mark the transition from
audiocasting to video podcasting.

12. Is Podcasting Dead?
• Organizations are moving away from
podcasting, due to rapid advances in
technology.
• Most businesses now utilize the video aspect
of podcasting rather than audio.

13. Why Should a Business or Person Use
Podcasting?
1. The ability to target a very specific audience
or customer
2. It’s a low-cost message delivery platform
3. The ability to send out different messages
through audio and video

14. What Businesses Use Podcasting?
• Disney
• General Motors
• IBM
• Microsoft

15. How Businesses Can Use Podcasting
• Interview
– Different members of staff on company projects
– Leading experts in a related field of study
– Satisfied customers of the organization
• Advertise new information about upcoming
events or products

16. Example: Microsoft
• Microsoft use a podcast to educate people on
computer and business skills.
– Podcasts are organized according to ideas and
professions

17. Conclusion
• Podcasting is still an effective means of
directed communication
• Video podcasting may become more prevalent
than audiocasting
• Businesses should utilize this low-cost means
of outreach