1. Define “good”
Michael Roberts, The Arizona Republic

2. Objectives today
 Define “good” = standards + workflow
 Role of clear standards
 How to frame clear standards
 How to manage through standards

3. Define “good”

4. Leading in a time of change
1. Establish a sense of urgency
2. Form a powerful guiding coalition
3. Create a vision
4. Communicate the vision
5: Empower others to act on the vision
6: Plan for and create short-term wins
7: Consolidate improvements, produce more change
8: Institutionalize new approaches

5. Change
Unfreeze
Change
Refreeze

6. Performance Management
Future improved
performance
Compensation, recognition
Staff needs
&
Training & staff development
Opportunities to Improve
Staff skills, attitudes, behaviors
Resources, including staff & equipment
Organizational systems to manage the work
Standards; “defined outcomes”
Clear goals
Present level of
performance

7. Company goal: Broad company goal, strategy
Department goal: Strategy or operation in support of
company goal
Team goal: Strategy or operation in support of
department goal
Individual goal(s): Performance in support of team goal
Standards: Quality and workflow required to be
successful
Directions: Instruction and expectations for work
Feedback: Coaching, praise, corrective feedback to
meet standards

8. Standards
• Describe expectations
• Convey core skills
• Focus energy and attention
• Improve communication
• Reinforce goals
• Provide coaching opportunities
• Create momentum
• Foster independence
• Encourage higher performance
• Enhance teamwork
• Reduce stress and conflict

9. SMART standards
• Specific: Frame a single observable outcome or
behavior.
• Measurable: Describe success in measurable
terms.
• Action-oriented: Use action verbs in clear
descriptions of performance and workflow.
• Realistic: Attainable with existing skills, abilities
or resources -- and related training.
• Time-dated: Deadline or frequency.

10. Slide show story
A slide show of between 12-20 images which tells a story.
Each slide show story should have a sharp focus, which
often means one main character, a specific event, or a clear
theme. The slide show story should be organized in a way
that allows the story to unfold in a logical manner through a
combination of images and cutlines that convey a beginning,
middle, and end. The story may move in chronological order,
in blocks or chapters, or in any other clear structure. Cutlines
will usually consist of 25% photo ID material and 75%
context, news or other information that tells the larger story
and builds understanding as the slide show progresses.
Photographers and reporters building slide show stories
should organize the photos in the slide show tool, write the
cutlines in a Word document for editing and copy editing,
then cut and paste the finished cutlines into the slide show
for final proofing prior to deadline.

11. Define good: Problem solving

12. Overheard…
“Our photographers need to learn how to
shoot and edit video.”
“Since we moved online operations into
the newsroom, our editors don’t know
which is the priority -- print or digital.”

13. Overheard…
“Our photo editors are overwhelmed with
all the extra photos shot by reporters
using digital cameras.”
“Our online producers also need to be
copy editors on breaking news.”

14. Overheard…
“Reporters still won’t post big stories
online first. They want to save them for
print.”
“It’s important that assigning editors
produce more content using alternative
story forms.”

15. Define good: Communication

16. Directions
1. Tell the person specifically what is to be
done.
2. Demonstrate or provide examples of what
is to be done.
3. Check for understanding.
4. Observe and coach as they do what you
have asked.
5. Praise progress.

17. Positive feedback
1. Begin by telling the person you want to tell them how
they are doing (in this case praise).
2. Do it immediately, as close to their strong performance
as you can.
3. Tell the person what they did right – be specific.
4. Tell the person how you feel about what they did, in no
uncertain terms, how it helps the organization, people in
the organization.
5. Pause for a few moments to let them “feel” how good you
feel.
6. Encourage them to do more of the same.
7. Shake hands or make good eye contact to make it clear
you support their success.

18. Corrective feedback
1. Begin by telling the person you want to tell then how they
are doing (in this case, a reprimand).
2. Do it immediately, as close to their poor performance as
you can.
3. Tell the person what they did wrong – be specific.
4. Tell the person how you feel about what they did, in no
uncertain terms, how it hurts the organization, how it
makes it harder to achieve individual / organizational
goals.
5. Pause for a few moments of uncomfortable silence to let
them “feel” how you feel.
6. Remind them how much you value them.
7. Reaffirm that you think well of them, but not of their
performance in this situation.

19. Define good: Your work

20. Examples: Define “good”

22. Inverted Pyramid Wine Glass
Summary of entire story
Begins at the end
Most important information
Segues to start
Next most important
Block Start
Less important
Next
Next
Less important
Next
Overview / Central point Next
Least important
Next
Next
Sub-point 1
Ending /
Sub-point 2
Kicker
Sub-point 3
Summary

24. Story rotation
Mainphoto package No. 2 story
11:30 a.m. 9a.m.
4 p.m. Noon
3pm
Lead story
9a.m. No. 3 story
Noon 9a.m.
3pm Noon
3pm

25. Home page pitches
Home page pitches
Weekly
2 main art packages,
story, photo, slideshow /
video, data
Daily
9 a.m.
2 p.m.
Breaking news

26. Shirley Peterson and Friends
Hotel San Carlos
202 N. Central Ave. Phoenix, AZ, 85004
602-253-4121
Saturday, 6:30 PM - 8:30 PM
Free.
Veteran jazz vocalist-pianist Shirley Peterson performs Saturday
nights in the Copper Door Restaurant, located in the historic San
Carlos Hotel in downtown Phoenix. Born in Cheyenne,
Wyoming, Peterson has regularly performed in jazz clubs in New
York City, Boston and Los Angeles. She lived and performed in
Mexico for several years, recorded a CD in California, and
settled in Phoenix.
ON THE WEB:
www.wallawallaplace.com

27. Things To Do entry
The function of a Things to Do entry is to provide access information to events and activities,
and enough background information to help users make a choice as consumers. The entry is
not a review.
Each entry consists of three fields:
1: Event info: Event name, time, date, location, cost or ticket information
2: Event description: Background and context on performers or events.
3: Links: Hypertext links to related stories or other information on azcentral
1: Event info: [Information fields template]
2: Event description: The description field should run approximately 40-65 words, The
description consists of up to three basic elements of background information, in this order.
(a.) Background: Background information that quickly identifies and conveys context on the
event, performer, or activity that will help a reader make an informed decision. Assume no prior
knowledge. Be concise and specific.
(b.) Connections: When appropriate, indicate any relevant sponsors, benefit recipients, or
other connections that contribute to an understanding of the event.
(c.) Guidance: When appropriate, additional information that can help a reader access, enjoy,
participate or benefit from the event. This could include information on what to bring, how to
register or obtain tickets, how to prepare, etc.
3: Links: Hypertext links to related stories, photos, video or other content on azcentral.

28. 5 video story forms
Event: One-time event. Ongoing, recurring event.
Guide: Tour. Orientation. Consumer or participant
information. How-to.
Profile: Person. Place. Organization.
Slice of life: Sights and sounds, often of the familiar.
Man on the street: Quotes and views from people.

29. CUTLINE 1: (Petri dish)
Take a rare tour inside an anthrax lab. Northern Arizona University has the world's largest
collection of anthrax with about 2,000 strains. This photo shows gray colonies of Bacillus anthracis,
the bacterium that causes anthrax.
CUTLINE 1 REVISED: (Keim and vial)
Professor Paul Keim of Northern Arizona University played a key role in analyzing anthrax from the
2001 letter attacks, the worst biological attacks in U.S. history. Twenty-two people were infected
and five died. Keim’s work made his NAU laboratory one of the leading anthrax research centers in
the world. Keim is moving to a new NAU lab in 2008 that will allow him to expand his research on
other dangerous germs. Keim is pictured here with a magnified photo of a vial that contains a
sample of spinal fluid taken from a Florida photo editor who died of anthrax in the 2001 attacks.

31. Play Slide Show

32. Morning Morning
Advance News Post Update Update Print
Story 1-2 graphs Story (A) Story (A) Story (B)
Photo Photo (new lede)
Video Photos Photos Photos
Alt story form Slide show Slide show Alt story form
Video Video Online links
Blog Blog Poll results
Alt story form Alt story form
Link set Link set
Live feed Live feed
Guestbook Guestbook
Poll Poll

34. www.slideshare.net/michael.roberts