This was the presentation Jarret and Micky presented to the Eller College Juniors to prep the class for the case competition they have in the coming week.
1. Preparing for and WinningCase Competitions Monday, April 19, 2010 Micky Thompson, Eller MBA ’10 Jarret Hamstreet, Eller MBA ’10
2. Presentation followed by Q&A Your “divided” attention is OK During presentation send questions or comments electronically: Email: micky@mickythompson.com Twitter: @mickythompson At end, answer questions submitted electronically first and if time permits by traditional “raise your hand” questions. Ground Rules
3. Introductions (Micky & Jarret) Cox Communications Case: Research & Analysis (Jarret) Strategies for Successful Community Relations (Jarret) 10 Tips for Case Presentation (Micky) Video Examples & Critique (Micky) Answering Questions during a Presentation (Jarret) Audience Q & A (Micky & Jarret) Adjourn Agenda
4. Cox Communications Case: Research & Analysis Skim read case Understand context in which case takes place (company health, previous activities, what are competitors doing, etc.) Re-read case, focusing closely on data that is relevant to problem and stakeholders Before formulating communications strategy, examine strategies and messages of firms in similar industries and markets Determine “good” and “bad” examples – particularly look for examples with quantifiable costs and benefits
5. Strategies for Successful Community Relations Know your objective: business vs. charity Determine, track and report back on performance measures Partner with credible people/organizations – do your homework! Make sure partners serve/represent your target demographic(s) Find ways to do more than just write a check Tours, guest speakers, volunteer Use community relations as a means of differentiating your company from its competitors in the same community Coordinate and leverage paid advertising – “earned media”
6. 10 Tips for Good Case Presentation Frame Your Presentation (WIIFY, Who are you/audience?) BLOT (Bottom Line on Top, Problem/Solution) Provide a supportive team environment Show confidence (good eye contact, navigate subjectivity) Talk to the audience and not to the screen Convey professionalism in appearance and dialog Use hidden slides to drive Q&A (Q&A extends presentation) Avoid dog piling during Q&A Be trustworthy (i.e. don’t know, out of scope or will follow-up) Have Fun!
7. Individual Performance – click here Texas-two-step and spoke to the screen “You have a good company here” & “your baby” Team Interest – click here What was that guy looking at? We all now know she is using a clicker! Dog Pile Avoidance – click here Awesome Team! Rotated answers and close proximity to each other. Video Examples & Critique
8. Handling Questions During a Presentation Maintain control Intelligence gather before event – who is audience and what are their concerns? Anticipate toughest questions and practice answers Have one person fielding and assigning questions Be careful when re-stating questions; don’t say “good question” Important: “I don’t know” can be your friend – but give a timeline for your follow up and do it! Always come back to your message/recommendations – view every question as an opportunity to reinforce your message
9. Watch Jarret and Micky Compete! McGuire Entrepreneurship Competition This Friday @ 12:30pm in Berger Our Team is TruckItNow.com (12:50pm) So we know you are there, cheer loud for us!
