This document provides an agenda and overview for a training on social media and event planning. It discusses various social media sites like Twitter, Facebook, YouTube and Flickr. It covers uploading videos and photos, using social media to promote events, and integrating paid, owned and earned social media. The training also addresses best practices for social media use, creating engaging content, and knowing your target audience.

1. SOCI AL MEDI A
Promotions West

2. Agenda
 Welcome
 Over view
 Par king Lot
 I nt r oduct ions
 Social Media Tips
 I nt egr at ing Social Media
 Q &A

3. Cour se Obj ect ive
 Bet t er under st anding of uploading
videos and phot os.
 Bet t er under st anding of using social
media f or pr omot ional event s.
 Bet t er under st anding of t he var ious
sit es.
 Bet t er under st anding of Paid, Owned
& Ear ned Social Media.

4. I nt r oduct ions
 Your name
 Name of Agency
 Tell us about your or ganizat ion

5. Social Media
 What is social media?

6. Social Media…
 I s t he int er act ion of var ious media
 Allows f or t he cr eat ion & exchange of
user gener at ed cont ent .
 Consumer gener at ed media.
 Two way st r eet .
 Pull not a push.

7. Event Planning
 What st eps do you implement when
planning your event ?
 How much t ime do you give your self t o
plan?
 Do you use social media t o pr omot e
your event ?

8. Social Media sit es
 Twit t er
 Facebook
 Can you t hink of ot her social media
sit es?

9. Ot her sit es include:
 Flickr / Flext er / Yahoo
 Digg / Pr opeller
 Last FM / Pandor a / Gr ouper
 Wor dpr ess / Blogger
 St umbleUpon
 Animot o.com
 ht t p:/ / animot o.com/ play/ EQNAm0uOYcEUmz
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10. Uploading Videos
 www.YouTube.com
 www.Animot o.com
 www.Blogger .com
 www.Flickr .com
 ht t p:/ / animot o.com/ play/ EQNAm0uOYcEUmz
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11. I nt egr at ing Social Media:
 Paid
 Ear n
 Owned

12. I nt er act ive Bucket s
 Paid
 Buying a :30 spot
 Owned / Exclusive
 Your websit e
 Your FB / Twit t er page
 Ear ned
 Fr ee cover age
 Connect ion wit h ot her s
 (Yelp, Tweet , Blog)

13. Social Media
 What make sit es successf ul?
 You Tube
I f videos ar e wat ched & shar ed
 Br and needs t o own t hese eyeballs
 Facebook
 Fr ee & Owned (can pur chase ads)

14. I nt egr at ion
 Pur chase an ad
 Pr omot e t he br and (possibly on FB)
 People in t he media t alk about it
 Twit t er ver se er upt s int o conver sat ion
 How of t en do you t weet ?

15. 7 St eps of YouTube
 Shar e a video
 Sear ch f or videos
 Get a YouTube account
 Subscr ibe t o channels
 Rat e Videos & Select f avor it es
 Become a video f r iend
 Cr eat e your own channel

16. Bar r ier s
 What could go wr ong when doing
social media or uploading videos?

17. Do’s & Don’t s
 Cr eat e good will
 Post a t ut or ial
 Adopt YouTube as your video host
 Don’t r ehash your commer cials
 Value your video
 Have a plan

18. Remember …Know your t ar get
 What do t hey know?
 What is your pur pose?
 What do t hey like?
 What mot ivat es t hem?

19. Social Mar ket ing
 Quest ions and Answer s

20. Thank you!
 For mor e inf or mat ion please cont act :
 Mikael Wagner at Pr omot ions West
 415.786.0428
 inf o@pr omot ionswest .com