Linked In And People Pond Presentation Slides by Digital Hill

Presents:
Marketing Your Business with

& Online Personal Branding

Digital Hill is a Web Design and Internet Marketing firm offering web development Search
development,
Engine Optimization, and Internet Marketing including Social Media Marketing integration.

Digital Hill Multimedia, Inc. www.DigitalHill.com

Why it matters…
y

I. October 14 Blog post by CEO Jeff Weiner

“LinkedIn has 50 million users
worldwide and we re growing that
we’re
figure at roughly one new member per
second. When LinkedIn launched in
2003,
2003 it took 477 days — almost a year
and four months — to reach our first
million members. This last million took
only 12 days.”
l d ”


What We Are Going To Do Today
g y
I. The elements of LinkedIn
 The Profile
Th P fil
 The Network, Connections
 Groups & E-mail
 Searching on LinkedIn
 Questions and Answer Area
 Applications


What We Are Going To Do Today
g y
II. 5 Ways LinkedIn Can Grow Your Business
1. Finding
Fi di a contact i a company
t t in
2. Selling a product
3. Looking for an employee
4.
4 Doing business in a new city
5. Building Your Brand


1. Your Profile
 Your profile is your marketing b d! Update your S
Y fl k brand! d Status!
!
 Write to Attract The Kinds Of People You Want
 Write it for what’s in it for them
 Explain why people would want to talk to you
you.


Public Profile: http://www.linkedin.com/in/mikegingerich

LinkedIn Profiles
 Read other’s profile to:
 Understand what is important to that
p
person
 What they are interested in; What they
have done
 Where they have been; Where they have
worked
 Thi
Things t N t Ab t P fil
to Note About Profiles
 Number of connections = their interest in
LinkedIn & networking
 The deeper the profile = the more
important LinkedIn is to them
 The number of groups = shows interest in
LinkedIn/Social Media
Li k dI /S i l M di

The Network
 You Must Must Must understand this
 The Simple Stuff
 1st Level connections you can contact directly
 2nd Level you can contact through a friend
 3rd Level through a friend of a friend

 The KEY Don’t focus on your 1st l
Th KEY: D ’t f level connections –
l ti
focus on the Absolute Size of your network
 Why?
 The larger your network – the more people you can see
 The larger your network – the more people that can see you
 The larger your network – the more people you can search or touch

The Larger Your Network –
The More Effective LinkedIn is to you


The Network


Connections


Groups


E-Mail (Inbox Tab)
( )
 Use the E-mail system to talk to people


Search
This is the
Absolute Best
Feature Of


Search
 The Searching feature lets you find people.
 You can find people in companies
 Yo
You can find people by name
b
 You can find people in industries
 You can find people in almost any way you want
 Once you find them, you can read the profile
and you know something about them


Searching
g


Q
Questions And Answers
 Ask Questions or Answer Questions

 Asking – gets answers and people who will connect up with you

 Answering – gets you a reputation, lets others learn your expertise

 Look for interesting people and questions

Using
6 Things LinkedIn Is Great For
 Finding a contact in any company
 Selling a product
 Looking f an employee
ki for l
 Looking for information
 Doing business in a new city
 Growing Your Brand


Building your Company /
gy p y
Personal Brand
 Great way to promote yourself
 LinkedIn Answers gives you a way to
create a reputation
Y
Your profile l
fil lets people “k
l “know you”
”
 LinkedIn Answers lets you connect
y
with people all around the world


LinkedIn
Business P fil – St ff P fil = B di
B i Profile Staff Profile Branding


LinkedIn Applications


Summary
y
 Effective LinkedIn Usage requires a growing network
 LinkedIn is for people who are looking for resources
 LinkedIn is a global Chamber Of Commerce on online
 LinkedIn is for Search Engine Boost (it is indexed by search engines
& gives you backlinks to your site)

A Large LinkedIn network means anytime I need to find
anyone, there is a good chance I have a starting spot.
 LinkedIn is for Company & Personal Brand Extension


Why it matters…
y
 Reach Larger Audiences
 Personal & Corporate Search Engine
Optimization (SEO)
 Identity Verification

Let the best of your Personal Brand rise to the top


Reaching a Larger Audience
g g
Free portability tools are
available for you to use to
increase th reach of your
i the h f
profile to larger and more
relevant audiences.

This can also magnify your
profile s
profile’s effect on search
engine ranking for your
online assets


Personal & Corporate SEO
p
The meta information
enables search engines to
provide th b t audience
id the best di
with the best description of
you.

The narrative trains search
engines about you and
what search terms to rank
your online assets higher
for.
f


Personal & Corporate SEO
p
 Optimized for “Internet
Marketing Expert”
M k ti E t”
 #9 on Google out of
almost 40 million results
 Over 3K people type
those words into Google
per month in US
 Google has 72% of
Searches in the US


Identity Verification
y
Assert ownership over
y
your social media
accounts, blog, and
other online assets.

This is only meaningful
because you have
verified who you are.
ifi d h


How to get started…
 Create a FREE PeoplePond Account
 Choose the best keyword phrase you want to come up for in Google
 Write a 250+ word bio with your keyword phrase in it over 5 times
y y p
 Put your keyword phrase in the “Meta Section”
 Link your Profile to all of your Social Media accounts and your website
and/or blog
g
 Do the same with CompanyPond
 Have your employees link their PeoplePond profile to your
CompanyPond profile

http://www.peoplepond.com – http://www.companypond.com

Watch your CompanyPond and PeoplePond profiles
Watch your CompanyPond and PeoplePond profiles
hit the 1st page of Google!

What to do?
 Try 1 thing today!
 Create/Update you LinkedIn & People Pond pe so al
C eate Update your ed eople o d personal
profile
 Create/Update your Company profile on LinkedIn &
Company Pond
Contact us to set a meeting on reviewing your business
& what social media might work best

•We offer Social Media Marketing integration on varying levels from
start-up/customization for you to run, to fully managed social
media services
services.

•We’d be glad to talk further. THANKS FOR YOUR TIME.


Linked In And People Pond Presentation Slides by Digital Hill

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Linked In And People Pond Presentation Slides by Digital Hill