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Heads Up Displays: The Future of Advertising with Google Glass
1. “Heads Up Displays: The Future
of Advertising with Google
Glass”
Todd Marks
President & CEO
todd.marks@mindgrub.com
@mindgrub
2. CNET Best Uses for Google Glass
#5) TV Enhancement
#4) Bio Feedback
#3) Face Recognition
#2) Instruction
#1) Navigation
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3. The Dawn of the Social Consumer
•Tweet…. ReTweet
•Like
•Share
•Check-in
•Group Buy
•QR Code Scan
•RFID
•Augmented Reality
(Nov 3, 2010, Fast Company)
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6. What is Augmented Reality?
Coined in 1992 by Tom Caudell
Augmented Reality works by
displaying layered graphics and
information over real word objects
• Based on VR Technology from the
1960s through 1990s and beyond
• Renald Azuma defined AR as 3
components: Combines real and
virtual, Interactive in real
time, Registered in 3D
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7. What is Augmented Reality?
Augmented Reality is a live, direct or
indirect, view of a physical, real-world
environment whose elements are
augmented by computer-generated
sensory input such as
sound, video, graphics or GPS data.
As a result, the technology functions by
enhancing one’s current perception of
reality. By contrast, virtual reality
replaces the real world with a simulated
one.
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10. Popular Uses?
Augmented Reality has been
implemented in many applications
including
• Shopping
• Travel
• Advertising
• Games
• Simulations (Medical)
• Training
• Maintenance / Assembly
• Bridge of Print to Digital
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13. Marketing with AR
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User Experience is key
Find the right distribution channels
Content should be highly relevant
No Gimmicks
Should Provide a Value-Add for Users
19. Training with AR
AR has been widely utilized in
training and educational efforts
• AR Technologies have helped provide
a more engaging and interactive
training method for many fields of
study, particularly medicine and
defense
• Students can learn concepts from
simulations of lethal or dangerous
environments without danger
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