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Did you know 4.0? (Content
by XPLANE, The Economist, Karl Fisch, Scott McLeod and Laura Bestler) http://www.youtube.com/watch?v=6ILQrUrEWe8
How People Get Their News
90.0 67.5 40% get their news 45.0 online 22.5 0 2001 2002 2003 2004 2005 2006 2007 2008 Television Newspaper Internet http://pewresearch.org/pubs/1066/internet-overtakes-newspapers-as-news-source
Up until journalism became a
profession rather than a trade...(p)ublishers paid attention to readers needs and wants, and hired and trained editors and reporters accordingly... Howard Owens, "Maybe it's Journalism Itself That is the Problem" http://www.howardowens.com/2008/maybe-its-journalism-itself-that-is-the-problem/
The Public’s Opinion of the
Media 70 63 59 29 27 21 14 8 9 Get Facts Straight Admit Mistakes Professional Yes No Don’t Know http://pewresearch.org/pubs/1341/press-accuracy-rating-hits-two-decade-low
The goal is to ﬁnd
some meaningful measure of reader satisfaction and fashion a new journalism that meets reader needs... Make your focus your audience. Try to ﬁgure out what readers want, not just what you think they want. Howard Owens, "Reporters and editors should develop a reader satisfaction index" http://www.howardowens.com/2008/reporters-and-editors-should-develop-a-reader-satisfaction-index/
“the most– e-mailed and most-blogged
stories in the paper, as well as the most-used search terms... (is) a rough gauge of reader behavior, to be sure, but as it turns out, a fairly consistent one.” Michael Hirschorn, "The Pleasure Principle" The Atlantic Monthly Dec 07 http://www.theatlantic.com/doc/200712/newspaper
bloggers won their audiences by
ﬁguring out what is relevant to their readers and then producing more of it...there are no barriers - customer call in centers or walls - between a blogger and his/her audience so the learning is faster and more agile.
DELIGHT Jacek Utko http://www.utko.com/ “I
came to London, and I've seen performance by Cirque du Soleil. And I had a revelation. I thought, "These guys took some creepy, run down entertainment, and put it to the highest possible level of performance art." I thought "Oh my God, maybe I can do the same with these boring newspapers." And I did.” http://www.ted.com/index.php/talks/jacek_utko_asks_can_design_save_the_newspaper.html
Utko’s Redesign Process 1. Strategy:
what is our goal? 2. Content: which content serves the readers better? 3. Design: does the design ﬂow with the content & strategy? what’s the reader experience? 4. Testing: how do readers use this? react? is it meeting the reader’s needs? 5. Workﬂow: how can the organization, itself, change to produce better products? 6. Branding: how can we tie this together across platforms? 7. Execution: how can we ensure continuous quality? http://www.utko.com/index.php?id=22
SIMPLIFY http://www.ﬂickr.com/photos/jdlasica/3362224306/ Nate Silver -
ﬁvethirtyeight http://www.ﬁvethirtyeight.com/ “The uncanny, poll-wrangling, stats-freaking Nate Silver took it upon himself to demonstrate that some level of governable, rational reality could be brought to bear on the confusing world of competing tracking polls, and along the way all but cemented the geek-chic trajectory of this election season.” http://www.hufﬁngtonpost.com/2008/12/24/2008-the-year-in-media-hi_n_153362.html
if you can succeed in
making your readers feel smarter, more in control, sexier, excited and more interesting themselves, you will win.
people don’t like paying for
digital stuff “Economically, the print media are in the business of marking up paper. We can all imagine an old-style editor getting a scoop and saying "this will sell a lot of papers!" Cross out that ﬁnal S and you're describing their business model.” Paul Graham on Post-Medium Publishing http://www.paulgraham.com/publishing.html
advertising models are mostly ﬂawed
Sales teams are expensive, there is the issue of the balance of being objective while making advertisers happy (multiple conﬂicts with this)...
“Our community has 25,000 members.
1% produces content and a 1,000 are very active. Among the active, you have what we call "guests". They are bloggers and columnists that are paid on a revenue sharing basis. Amateurs send 400 to 500 contributions and write 6,000 comments a day.” Benoît Raphaël, Editor & Chief, Le Post interview at: http://mediacafe.blogspot.com/2009/02/le-post-successful-and-innovative-news.html
the answer doesn’t lie in
social media itself, but rather what we our customers and their needs as the adoption of social networks increases...
thanks! these people gave me
LOADS of ideas... • Rachel Weidinger - @rachelannyes • Burt Herman - @burtherman • Will Straw, PhD - http://strawresearch.mcgill.ca/straw.html • Alex Ikonnikov - @alexikonn • Jay Seidel - Professor, Fullerton College • Adam McNamara - @adammcnamara • Heather Flyte - http://www.hbﬂyte.com/ • Kellan Elliott-McCrea - @kellan • Chris O’Brien - @sjcobrien • If I forgot you...tell me! And I’m sorry!
photos/screenshots • most of those
gorgeous photos are from istockphoto.com unless indicated on the photo as a link to a Flickr creative commons shot • screenshots were snapped on Skitch (plasq.com) • please do not re-post the photos as it will be a violation of their copyright/left. however, have at the screenshots where you will!