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Mission
Helping our clients include data driven marketing into
their DNA to become digital leaders in their respective
markets.
Vision
Our vision is to close the “digital gap” between the
Adriatic region and developed digital markets.
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Offering
SEARCH ENGINE
MARKETING
SOCIAL MEDIA
ADVERTISING
ANALYTICS & DATA
MEASUREMENT
DIGITAL MEDIA
BUYING
CREATIVE
SOLUTIONS
D’agency dares to break the rules that other digital marketing agencies live by.
We offer flexible rates, terms, and campaign tactics to appeal to our clients
business with growth in mind. Our motto is to dismiss the self-indulgence of
marketing fluff, and just do the stuff that works. If we recommend a tactic to
our client, it's because we would do the same for ourselves.
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The Transition / The Brand
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FUNCTION
EMOTION
EXPERIENCE
RESPONSIVE
RELIABLE
EFFECTIVE
FRIENDLY
CASUAL
START-UPISH
EXCEEDS
EXPECTATION
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Key People
MATEJ KLEPEC
Managing Director
ŽIVA ČIŽMAN
Business Development
Director
ALEN ROGAN
Senior Performance
Specialist
ANDREJA KEŠ
Online Performance
Specialist
HANNA BATURYNETS
Online Performance
Specialist
NINA NAHTIGAL
Designer
ANJA DUMITROV
Network Manager
GREGOR OBLAK
Key Account Manager
NATAŠA MAHNE
Financial Manager
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Technology
Google
AdWords
DoubleClick
Campaign Manager DDM
DoubleClick for
Publishers DFA
Facebook Twitter Sociomantic MailChimp SharpSpring
Google
Analytics
Facebook
Atlas
SAS Visual Analytics + SAS Text
Analytics
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The story behind the Goat story
DIGITAL BRAND BUILDING
CONQUERING THE GLOBAL DIGITAL
SPACE THROUGH SOCIAL AND VIDEO
DRIVING GLOBAL E-COMMERCE
MOMENTUM AFTER A SUCCESSFUL
KICKSTARTER PRODUCT LAUNCH
OUR ROLE
Develop and manage a cross-funnel digital
marketing strategyBuild a fan and follower
base through video advertisingIncrease
engagement and website traffic with the
compiling image ads and powerful carousel
ads on FacebookPush global sales through
performance marketing cross-channel and
cross-device optimisation with advanced
targeting (combining both interests,
demographics and look-alike audiences)
KEY RESULTS
• 3 times increase in sales and revenue
from Social networks
• 50% of sales generated from Facebook
traffic
• 1.9 times increase in return on ad
investment in social networks channels
AWARDS
• Project is in the processs of being
featured in “Facebook for business
Success Stories”
• Recognised as the biggest media
spending agency on Facebook in the SEE
region
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Donat Mg raises its recognition
ROYLET ON YOUTUBE
IN COOPERATION WITH PRISTOP
ADVERTISING AGENCY, THE CREATOR
OF ROYLET AD, WE PREPARED A
CAMPAIGN FOR CLIENT DONAT MG
THAT TOOK PLACE BETWEEN 7TH
SEPTEMBER AND 7TH NOVEMBER
2015 WITH A GOAL OF RAISING
RECOGNITION OF THE DONAT MG
BRAND ON SEVEN MARKETS, WHERE
DONAT MG TRADITIONALLY SELLS.
GOALS
• 2 million unique users on YouTube
• 1 million Roylet video views
• Wide range and relevant target
audience
• VTR over 15 % – with 18 % on highly-
competitive markets like Great Britain
RESULTS
• 2,9 million unique users on YouTube,
that watched the whole video in over
20,36 % of all views, on target markets
(Croatia, Serbia, Great Britain, Italy,
Bosnia and Herzegovina, Austria and
Montenegro) + 46.92 %
• 1,8 million Roylet video views + 79.79 %
• VTR 31,29 % (twice the average of
FMCG sector)
• 66 % lower CPV as expected.
AWARDS
• The case study was published on Google
AdWords Blog Slovenia.
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The launch of the Intersport online shop
DIGITAL ADVERTISING CAMPAIGN
SPORT TO THE PEOPLE ALSO ONLINE
Intersport is the largest sporting goods
store in the world, and has 35 stores in
Slovenia. On its 15th anniversary, they
opened an online store. The launch of
the online store was accompanied by a
digital advertising campaign, where we
first turned to users that already show
the affinity to shop at Intersport. In the
next phase, we targeted a wider audience
by using advanced online targeting
possibilities; we generated over 2000 buys
and an income and number of purchases,
usual for medium sized Intersport shops.
IMPLEMENTATION OF WORK
Firstly, we used Google Search and FB
to communicate to those who already
show interest to shop at Intersport by
encouraging them to shop by introducing
20% discount. We then extended the
campaign to pull channels and took
advantage of the winter season sale. We
focused on those that did not close the
purchase by dynamic remarketing.
RESULTS
The campaign exceeded all expectations.
151.607 unique users, who made over
2000 purchases, visited the site. The
income is comparable with an income of a
medium sized shop. Several hundreds users
subscribed for e-news and we are already
using the gathered remarketing user-base
for further communication.
