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Business communicators have been doing content marketing, in one way or another, since we’ve been doing marketing. But digital technologies and social media have changed the game. We’re now under pressure to produce, distribute and measure more content, more often on more platforms than ever before. Our content isn’t just vying for attention with the other guy’s white paper; it’s competing with cute kittens and screaming goats. And even though businesses are dedicating about a third of their marketing budgets to content, most of us still don’t have enough time or resources to keep up. In this presentation for the Omaha, Nebraska IABC Communicators Camp, Carmen Hill shares the latest content marketing trends, along with ideas for focusing your content strategy and standing out in the stream. Content marketing may be at the peak of the hype cycle, but it’s never too late to learn a few new tricks.
How to Rock Content Marketing in the Age of 'Content Shock'
How to Rock Content Marketing in the Age of 'Content Shock'
Carmen Hill
REUPLOAD - Originally uploaded 27th February 2013, Slideshare wasn't previewing this because of some glitch, so I've re-uploaded. Hopefully this works. I was recently asked to give a crash course in developing effective digital strategies. Because I have a contrary streak and think that digital isn't a separate entity, I presented what I think are the key principles in developing marketing strategies instead. It's an intro to strategy in a lot of ways, but hopefully it will be useful/interesting to a few people.
Digital Marketing Strategy 101
Digital Marketing Strategy 101
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Content is the fuel for demand generation and a funneled marketing approach. It enables to create successful marketing programs with the goal of driving awareness, generating demand, and converting prospects to leads. It’s the key to effective branding, search engine marketing (SEM), SEO, email marketing, display advertising, PR, events and more. In this presentation, I share my own experience on planning effective strategies for enterprise marketing at Fusemachines. Fusemachines is an AI solutions and services provider that helps organizations build amazing AI products or implement Machine Learning, Deep Learning, NLP into their processes.
Strategic Planning for B2B Marketing
Strategic Planning for B2B Marketing
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Youtube marketing b2b
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DonFelder678
Welcome to the 12th Annual Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022 report. What a year it has been. This edition of our report looks back on the last 12 months and includes expectations for 2022. Throughout, you will see quotes from the many rich, qualitative responses we received to the question, “What did the pandemic change most about your organization’s content marketing strategy/approach?” In all, 75% of respondents took the time to answer this question and we are ever so grateful. What amazing insights it yielded! The key theme that emerged was this: The pandemic awoke a sleeping giant – content marketing, that is. Without in-person events and face-to-face selling, many who had previously paid little attention to content marketing suddenly became aware of its power. More content marketers got a seat at the table and helped keep many businesses on their audiences’ radar. Some discovered new audiences altogether. The research also confirmed what many of us already knew: Content marketers are some of the fiercest business pros around. In the most difficult of times, they get the job done – and many come through more creative and stronger than before. Congratulations, content marketers, for a job well done in the most difficult of times. Our entire team salutes you!
12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights f...
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Ideas on innovation in online marketing and technology platforms thats will be important in 2014. Uploaded by Dave Chaffey, CEO SmartInsights.com and co-author of Emarketing Excellence. See http://bit.ly/smarttrends for more details on the trends.
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Brainrider's content, website, and lead generation planning workshop template. Used as part of a moderated session with customer facing team members, marketing team members, and key decision makers. Executing the workshop includes several framework, brainstorm, and input methodologies designed to extract key strategic, market and customer insight used to develop a better B2B marketing plan. Please visit http://www.brainrider.com/b2b-marketing-plan-and-strategy/ for more infomation
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Business communicators have been doing content marketing, in one way or another, since we’ve been doing marketing. But digital technologies and social media have changed the game. We’re now under pressure to produce, distribute and measure more content, more often on more platforms than ever before. Our content isn’t just vying for attention with the other guy’s white paper; it’s competing with cute kittens and screaming goats. And even though businesses are dedicating about a third of their marketing budgets to content, most of us still don’t have enough time or resources to keep up. In this presentation for the Omaha, Nebraska IABC Communicators Camp, Carmen Hill shares the latest content marketing trends, along with ideas for focusing your content strategy and standing out in the stream. Content marketing may be at the peak of the hype cycle, but it’s never too late to learn a few new tricks.
How to Rock Content Marketing in the Age of 'Content Shock'
How to Rock Content Marketing in the Age of 'Content Shock'
Carmen Hill
REUPLOAD - Originally uploaded 27th February 2013, Slideshare wasn't previewing this because of some glitch, so I've re-uploaded. Hopefully this works. I was recently asked to give a crash course in developing effective digital strategies. Because I have a contrary streak and think that digital isn't a separate entity, I presented what I think are the key principles in developing marketing strategies instead. It's an intro to strategy in a lot of ways, but hopefully it will be useful/interesting to a few people.
Digital Marketing Strategy 101
Digital Marketing Strategy 101
Dena Walker
Content is the fuel for demand generation and a funneled marketing approach. It enables to create successful marketing programs with the goal of driving awareness, generating demand, and converting prospects to leads. It’s the key to effective branding, search engine marketing (SEM), SEO, email marketing, display advertising, PR, events and more. In this presentation, I share my own experience on planning effective strategies for enterprise marketing at Fusemachines. Fusemachines is an AI solutions and services provider that helps organizations build amazing AI products or implement Machine Learning, Deep Learning, NLP into their processes.
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Youtube marketing b2b
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Welcome to the 12th Annual Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022 report. What a year it has been. This edition of our report looks back on the last 12 months and includes expectations for 2022. Throughout, you will see quotes from the many rich, qualitative responses we received to the question, “What did the pandemic change most about your organization’s content marketing strategy/approach?” In all, 75% of respondents took the time to answer this question and we are ever so grateful. What amazing insights it yielded! The key theme that emerged was this: The pandemic awoke a sleeping giant – content marketing, that is. Without in-person events and face-to-face selling, many who had previously paid little attention to content marketing suddenly became aware of its power. More content marketers got a seat at the table and helped keep many businesses on their audiences’ radar. Some discovered new audiences altogether. The research also confirmed what many of us already knew: Content marketers are some of the fiercest business pros around. In the most difficult of times, they get the job done – and many come through more creative and stronger than before. Congratulations, content marketers, for a job well done in the most difficult of times. Our entire team salutes you!
12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights f...
12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights f...
Content Marketing Institute
Ideas on innovation in online marketing and technology platforms thats will be important in 2014. Uploaded by Dave Chaffey, CEO SmartInsights.com and co-author of Emarketing Excellence. See http://bit.ly/smarttrends for more details on the trends.
2014 Online Marketing Trends
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Dave Chaffey
Offers and Promotions by Constant Contact
Offers and promotions
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Stellar Media Marketing
Brainrider's content, website, and lead generation planning workshop template. Used as part of a moderated session with customer facing team members, marketing team members, and key decision makers. Executing the workshop includes several framework, brainstorm, and input methodologies designed to extract key strategic, market and customer insight used to develop a better B2B marketing plan. Please visit http://www.brainrider.com/b2b-marketing-plan-and-strategy/ for more infomation
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Our annual content marketing research, with this report focusing on B2C marketers and their content marketing budgets and trends. New questions, an interesting twist to our research, and valuable budgets and trends as we head into 2017 planning season.
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Fund house presentation (2)
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We randomly selected 100 North American control system integrators and assessed their digital marketing effectiveness against 32 separate criteria. These criteria are divided into 5 categories: Design & Usability: How well does the website welcome visitors and communicate the company’s unique value proposition? Search Engine Marketing (SEM): Is the website optimized in order to receive organic search traffic and is paid search being leveraged? Content Marketing: Is there content available on the website to attract visitors and generate links because it offers value to prospective leads? Social Media: Does the website connect with multiple, active and engaged social media channels? Marketing Funnel: Are there offers for visitors to enter the marketing funnel at every stage, not simply the bottom, sales stage?
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When Content Marketing Institute (CMI) first reported on manufacturing in 2014, we noted that manufacturers were later to adopt content marketing than other industries we studied. They’ve certainly come a long way since then. As you’ll see in this report—based on the results of our 10th annual content marketing survey—manufacturing marketers have become more strategic with their content marketing and are feeling less challenged with communicating complex content. Many are reporting success with their overall approach to content marketing. The ability to craft content for different audiences across various stages of the buyer’s journey—and distribute that content with precision—will be important to continued success in 2020.
Manufacturing Content Marketing 2020 - Benchmarks, Budgets, and Trends
Manufacturing Content Marketing 2020 - Benchmarks, Budgets, and Trends
Content Marketing Institute
In 2013, Content Marketing Institute released its first Content Marketing Framework. At the time, its purpose was to serve as a high-level view of the principles that govern the world of brand storytelling. Since then, CMI has worked with more than 100 brands, helping them put these core principles into practice. These partnerships have taught us a lot about which parts of the framework worked, which didn’t, and where we still needed to provide greater clarity and transparency. To reflect the insights we gained – as well as the many shifts that have occurred across the entire digital ecosystem – we’ve streamlined our original discussion, and have added a distinct new process model to each node. What follows is our redesigned Content Marketing Framework.
The 2017 Content Marketing Framework
The 2017 Content Marketing Framework
Content Marketing Institute
While there’s a lot you could be doing, sometimes it’s hard to know which tracks to start, stop, or pause. To help you find the right mix to meet your marketing goals, we consolidated responses from the 2015 Content Marketing Benchmarks, Budgets, and Trends research report section — “Which content marketing initiatives are you working on now, and in the next 12 months?” We broke out the results as follows: • By priority • By business type (B2B, B2C and nonprofit) • By geography (North America, Australia, United Kingdom) Part I covers two “playlists”: Internal Processes and Content Marketing Strategy Tactics. From channels to platforms to audience segmentation, learn how you can best establish your content marketing strategy and structure your team internally for more efficient processes. Part II: Playlist 3 (coming soon) is where you can mix things up a bit with different Execution Tactics. See how to create and deliver the best content to meet your business objectives. While some geographies and business types have similar priorities, others are finding their own unique beats — and the differences may surprise you. We hope you find the following findings insightful and inspirational as you make your plans for the year ahead. Enjoy! Joe Pulizzi
Building the Perfect Content Marketing Mix - Top Priorities for 2015 - Part 1
Building the Perfect Content Marketing Mix - Top Priorities for 2015 - Part 1
Content Marketing Institute
Content Marketing Institute (CMI) conducted a survey to learn how marketers are using content marketing for demand generation purposes.
Using Content Marketing to Generate Demand, Create New Audiences
Using Content Marketing to Generate Demand, Create New Audiences
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Millennials are the largest generation yet, but effectively selling to them requires a different type of eCommerce content marketing.
Millennials and the Future of eCommerce Content Marketing
Millennials and the Future of eCommerce Content Marketing
Yotpo
Integrated marketing presentation by Pam Didner at Integrated Marketing Summit 2014.
Integrated Marketing: Think Big, Think Small
Integrated Marketing: Think Big, Think Small
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Presentation from Joe Pulizzi from the Content Marketing Institute on 10 ways to fix your content and 10 tactical tips to implement within your content marketing strategy.
20 Steps to Content Marketing Success
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http://www.b2bmarketinginsider.com/content-marketing/content-marketing-that-converts How Do You Create Content Marketing That Converts? There’s been a fundamental shift in the way marketers and customers create, consume, and share content. Every day, billions of photos are uploaded, tweets are posted, snapchats are sent, and pieces of content are shared. As marketers, we need to consider how our customers are consuming content and where, when, and how to engage them. A content marketing strategy should be designed to engage your audience throughout the buyer’s journey. Producing relevant content for each lifecycle stage and delivering it at the right time and place is crucial to successful content marketing.
Content Marketing That Converts
Content Marketing That Converts
Michael Brenner
In a rapidly changing media world, as marketers, we need to keep up with what is going on around us, track consumer behaviour and technology developments, and watch where the advertising dollars are moving. It is also essential that we understand the priorities of brand marketers, agencies and publishers alike, and build our marketing strategies accordingly.
Member report: NEWBASE - Marketing Priorities 2017
Member report: NEWBASE - Marketing Priorities 2017
IAB Europe
ABOUT THE NIELSEN CMO REPORT The Nielsen CMO Report will be produced annually to crowdsource the strategic intelligence of top marketers across the globe. MISSION • To provide marketing executives with a deep view into the most salient marketing trends impacting their companies and careers in today’s increasingly complex advertising environment • The report is an objective source of information about marketing and a non-commercial service dedicated to the field of marketing METHODOLOGY We surveyed and interviewed marketing executives from across verticals. Individual survey data and participant lists are held in strict confidence. Survey Administration and Sample • Top U.S. marketers at for-profit companies across automotive, consumer packaged goods, retail, telecommunications, technology and travel industries • Survey in field from January 2018 to March 2018 • The survey was completed by 165 total respondents; 82.1% of respondents Director-level or above; 41% VP or Senior Executive-level (EVP, C-Level, etc.) • Among departments, Marketing and/or Brand Management is the most well-represented, with over half of respondents coming from this department (55%). Analytics/Research represented 16% and the Executive Suite (CEO or President) represented 15% of the respondents HOME MEDIA CHANNELS AGENCIES CAPABILITIES TRADE SPEND Copyright © 2018 The Nielsen Company (US), LLC. All Rights Reserved. 64 THE NIELSEN CMO REPORT | 2018 Results Interpretation • The survey invitation was distributed to a convenience sample of 3,000 brand contacts via email. The email contained a link to complete the survey online. • The margin of error for this survey is 7.5% at a confidence level of 95%. Results are reported at the aggregate level rather than broken out by industry vertical, as sample sizes within some industry verticals are smaller than required for meaningful reporting. • For ease of viewing, results displayed in figures within this report are rounded to the nearest whole percent. Cases where the sum of all responses display as slightly more or less than 100% are due to rounding. Interview Administration: • Five in-depth interviews with CMOs across industry verticals.
Nielsen CMO Report-2018
Nielsen CMO Report-2018
Mr Nyak
Summarization of core marketing concepts and the marketing strategy framework. This includes elements that should be applied when devising and developing a marketing strategy for a company.
Marketing Strategy Framework Primer
Marketing Strategy Framework Primer
Damon Gjording
You know that what your institution calls a brand is actually a logo and a worn tagline. It’s time to get serious about your brand positioning. You need research, critical thinking, creative brilliance, and a digital-first strategy. And you need a website that serves as the flagship for your newly articulated brand. How do you get your senior leadership to understand and buy into the time and resources necessary for a branding initiative and website redesign done right? In this webinar, mStoner and our branding partner BVK arm you with the tools — the data, the stories, presentation approach and techniques — you’ll need to build and deliver a persuasive pitch to your decision-makers. What You'll Learn: The process, timeline, and potential costs involved in a brand-to-website project. Options and alternatives for sequencing work, particularly in the face of institutional milestones or strategic planning process. Ways to justify a large investment using data and information that will resonate with your institution’s decision-makers.
Pitch Perfect: How to Gain Internal Buy-In
Pitch Perfect: How to Gain Internal Buy-In
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We randomly selected 100 North American control system integrators and assessed their digital marketing effectiveness against 32 separate criteria. These criteria are divided into 5 categories: Design & Usability: How well does the website welcome visitors and communicate the company’s unique value proposition? Search Engine Marketing (SEM): Is the website optimized in order to receive organic search traffic and is paid search being leveraged? Content Marketing: Is there content available on the website to attract visitors and generate links because it offers value to prospective leads? Social Media: Does the website connect with multiple, active and engaged social media channels? Marketing Funnel: Are there offers for visitors to enter the marketing funnel at every stage, not simply the bottom, sales stage?
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SCA partners with advertising agencies, big brands, and other ROI-minded clients to implement the most effective, high-return promotions, sweepstakes, games, and contests in the industry. SCA offers an entire suite of classic promotions and cutting-edge digital promotions from which to choose, each proven through years of successful implementation to meet or exceed client marketing objectives.
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When Content Marketing Institute (CMI) first reported on manufacturing in 2014, we noted that manufacturers were later to adopt content marketing than other industries we studied. They’ve certainly come a long way since then. As you’ll see in this report—based on the results of our 10th annual content marketing survey—manufacturing marketers have become more strategic with their content marketing and are feeling less challenged with communicating complex content. Many are reporting success with their overall approach to content marketing. The ability to craft content for different audiences across various stages of the buyer’s journey—and distribute that content with precision—will be important to continued success in 2020.
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In 2013, Content Marketing Institute released its first Content Marketing Framework. At the time, its purpose was to serve as a high-level view of the principles that govern the world of brand storytelling. Since then, CMI has worked with more than 100 brands, helping them put these core principles into practice. These partnerships have taught us a lot about which parts of the framework worked, which didn’t, and where we still needed to provide greater clarity and transparency. To reflect the insights we gained – as well as the many shifts that have occurred across the entire digital ecosystem – we’ve streamlined our original discussion, and have added a distinct new process model to each node. What follows is our redesigned Content Marketing Framework.
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While there’s a lot you could be doing, sometimes it’s hard to know which tracks to start, stop, or pause. To help you find the right mix to meet your marketing goals, we consolidated responses from the 2015 Content Marketing Benchmarks, Budgets, and Trends research report section — “Which content marketing initiatives are you working on now, and in the next 12 months?” We broke out the results as follows: • By priority • By business type (B2B, B2C and nonprofit) • By geography (North America, Australia, United Kingdom) Part I covers two “playlists”: Internal Processes and Content Marketing Strategy Tactics. From channels to platforms to audience segmentation, learn how you can best establish your content marketing strategy and structure your team internally for more efficient processes. Part II: Playlist 3 (coming soon) is where you can mix things up a bit with different Execution Tactics. See how to create and deliver the best content to meet your business objectives. While some geographies and business types have similar priorities, others are finding their own unique beats — and the differences may surprise you. We hope you find the following findings insightful and inspirational as you make your plans for the year ahead. Enjoy! Joe Pulizzi
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What Is Marketing
What Is Marketing
Importance of advertising in modern marketing
Importance of advertising in modern marketing
Marketing:Creating and Capturing Customer Value
Marketing:Creating and Capturing Customer Value
Introduction to advertising
Introduction to advertising
Similar a Advertising Rowan Consumer and Marketing
Introduction to Advertising at Rowan (N.J.) University. Covers history,
Rowan Intro to Advertising BIG Lecture No. 1
Rowan Intro to Advertising BIG Lecture No. 1
Strategic Counselor; Rowan University-Associate Professor, Ret.
introduction to advertising
Advertising
Advertising
mssd
This will cover how to create a marketing plan for small business.
Designing a Marketing Plan for Small Businesses
Designing a Marketing Plan for Small Businesses
Asian Women In Business
Marketing Mix and Sale Promution
Marketing mix and sale promotion
Marketing mix and sale promotion
Behshad mehrabi
Chapter 5 Tourism Marketing and Future-Tourism Marketing (Tourism & Hospitality Management)
Tourism Marketing and Future-Tourism Marketing (Tourism & Hospitality Managem...
Tourism Marketing and Future-Tourism Marketing (Tourism & Hospitality Managem...
Md Shaifullar Rabbi
Media ap
Media ap
FCB Brandfirst Nigeria
Promotion mix
Promotion mix
Rajib Kumar
Social marketing
Social marketing
Eglė M
11 unilever plan for good advertising
11 unilever plan for good advertising
Rbk Asr
Marketing plan
Marketing plan
Marketing plan
Mushood Badulla
Com365 week 3
Com365 week 3
sarajanekelly
Marketing Chapter 17
Marketing Chapter 17
WanBK Leo
Marketing communication mix Only For education purpose
Marketing Communication mix
Marketing Communication mix
Dinusha Sachith
A quick slideshow on integrated marketing communications and the brand building process.
Integrated Marketing Communications
Integrated Marketing Communications
Chris Huebner
...an introduction to the strategic planning process
Advertising Media Strategy
Advertising Media Strategy
Neil Kelley
Often when you ask a small business owner who they are targeting as customers, their response is “Everyone”, or “Anybody interested in…” They might refine this audience down to “homeowners” or “people who go to the gym”. This is still too broad. The problem is with this is, not all consumers think alike, and not everyone is going to purchase your product. Because of this broad focus, marketing can miss the mark. Instead of trying to market to everybody, targeted marketing makes your product or service as attractive as possible to certain groups of people. Firms focus their marketing efforts on a specific and defined audience. Targeting focuses all marketing efforts on the defined group or groups of people MOST LIKELY to become profitable customers. These groups of customers will have common characteristics and interests and could be based on existing customers, as there is likely to be similar people who you will also benefit. The targeted customers might also be groups of people who overlooked by the competition. If they are profitable, this then presents an opportunity for that business. With targeting, marketing becomes more affordable, efficient and effective at generating customer leads. Saving money on marketing and a better return on investment are the most obvious benefits of targeted marketing – especially for small businesses with frugal marketing budgets. Targeted marketing is far more cost-effective than mass marketing as firms are not wasting time and money marketing to people who will never be a customer. Instead, the target audience is specific types of consumers who are most likely to become customers.
Using targeted marketing to increase your ROI
Using targeted marketing to increase your ROI
BYB Marketing - Brand Yourself Better
INTEGRATING MARKETING COMMUNICATION
INTEGRATING MARKETING COMMUNICATION
YIGIT ACIKAY
Managing integrated marketing communication BY M. A. Jalil Khan B.A. ( Honors) M.A. (First Class) University of Dhaka MBA (Marketing & Int`l Business) . Manager, Marketing & Business Development SQUARE Hospitals Ltd. Dhaka
Managing integrated marketing communication
Managing integrated marketing communication
Saad Hossain Tapu
management
Marketing management
Marketing management
Digvijaysinh Gohil
The difference between Strategic and Tactical Marketing
Strategic Marketing versus Tactical Marketing
Strategic Marketing versus Tactical Marketing
Rodolfo Ybañez
Similar a Advertising Rowan Consumer and Marketing
(20)
Rowan Intro to Advertising BIG Lecture No. 1
Rowan Intro to Advertising BIG Lecture No. 1
Advertising
Advertising
Designing a Marketing Plan for Small Businesses
Designing a Marketing Plan for Small Businesses
Marketing mix and sale promotion
Marketing mix and sale promotion
Tourism Marketing and Future-Tourism Marketing (Tourism & Hospitality Managem...
Tourism Marketing and Future-Tourism Marketing (Tourism & Hospitality Managem...
Media ap
Media ap
Promotion mix
Promotion mix
Social marketing
Social marketing
11 unilever plan for good advertising
11 unilever plan for good advertising
Marketing plan
Marketing plan
Com365 week 3
Com365 week 3
Marketing Chapter 17
Marketing Chapter 17
Marketing Communication mix
Marketing Communication mix
Integrated Marketing Communications
Integrated Marketing Communications
Advertising Media Strategy
Advertising Media Strategy
Using targeted marketing to increase your ROI
Using targeted marketing to increase your ROI
INTEGRATING MARKETING COMMUNICATION
INTEGRATING MARKETING COMMUNICATION
Managing integrated marketing communication
Managing integrated marketing communication
Marketing management
Marketing management
Strategic Marketing versus Tactical Marketing
Strategic Marketing versus Tactical Marketing
Más de Strategic Counselor; Rowan University-Associate Professor, Ret.
Strategic communication appoach to 1-2-1 or 1:1 or Word of Mouse
Wilmington U Intro to PR -- Second Half -- Word of Mouse
Wilmington U Intro to PR -- Second Half -- Word of Mouse
Strategic Counselor; Rowan University-Associate Professor, Ret.
Strategic communication overview for professionals and students.
Wilmington University Intro to Public Relations
Wilmington University Intro to Public Relations
Strategic Counselor; Rowan University-Associate Professor, Ret.
Fast-paced session covering 12 communication models designed to propel strategic communicators to the highest level. Many were used by President Obama in his re-election campaign. First 36 minutes cover models. Final 24 – time’s yours. “The Dozen”: Obama; MAC Triad; Shannon Weaver; Cracked Egg; Electronic Releases; Hyper Targeting; Conflict Analysis; Audience Fragmentation; Crisis Communication; Media Relations; Key Communicators; Summary (GOST, PRpie; RACE)
The Dynamic Dozen (plus three) Strategic Tools
The Dynamic Dozen (plus three) Strategic Tools
Strategic Counselor; Rowan University-Associate Professor, Ret.
Fast-paced session covering 12 communication models designed to propel strategic communicators to the highest level. Many were used by President Obama in his re-election campaign. First 36 minutes cover models. Final 24 – time’s yours. “The Dozen”: Obama; MAC Triad; Shannon Weaver; Cracked Egg; Electronic Releases; Hyper Targeting; Conflict Analysis; Audience Fragmentation; Crisis Communication; Media Relations; Key Communicators; Summary (GOST, PRpie; RACE)
The Dynamic Dozen (plus three) Strategic Tools (pdf version)
The Dynamic Dozen (plus three) Strategic Tools (pdf version)
Strategic Counselor; Rowan University-Associate Professor, Ret.
Fast-paced session covering 12 communication models designed to propel strategic communicators to the highest level. Many were used by President Obama in his re-election campaign. First 36 minutes cover models. Final 24 – time’s yours. “The Dozen”: Obama; MAC Triad; Shannon Weaver; Cracked Egg; Electronic Releases; Hyper Targeting; Conflict Analysis; Audience Fragmentation; Crisis Communication; Media Relations; Key Communicators; Summary (GOST, PRpie; RACE)
The Dynamic Dozen (plus three) Strategic Tools
The Dynamic Dozen (plus three) Strategic Tools
Strategic Counselor; Rowan University-Associate Professor, Ret.
Color pdf version. A complete look at the advertising profession/strategic communication with assistance from professionals, other practitioners and a number of outstanding books. For Professor Litwin's Introduction to Advertising classes at Rowan (N.J.) University. Visit: www.larrylitwin.com. It incorporates Wells, Moriarty book and the Litwin book (See Chapter 11).
Anatomy of Advertising
Anatomy of Advertising
Strategic Counselor; Rowan University-Associate Professor, Ret.
Black and White pdf version. A complete look at the advertising profession/strategic communication with assistance from professionals, other practitioners and a number of outstanding books. For Professor Litwin's Introduction to Advertising classes at Rowan (N.J.) University. Visit: www.larrylitwin.com. It incorporates Wells, Moriarty book and the Litwin book (See Chapter 11).
Anatomy of Advertising pdf Black and White
Anatomy of Advertising pdf Black and White
Strategic Counselor; Rowan University-Associate Professor, Ret.
A complete look at the advertising profession and strategic communication with assistance from professionals, other practitioners and a number of outstanding books. For Professor Litwin's Introduction to Advertising classes at Rowan (N.J.) University. Visit: www.larrylitwin.com. It incorporates Wells, Moriarty book and the Litwin book (See Chapter 11).
Anatomy of Advertising
Anatomy of Advertising
Strategic Counselor; Rowan University-Associate Professor, Ret.
Color version. THE PowerPoint for Professor Litwin's Introduction to Public Relations class at Rowan (N.J.) University. A complete look at the strategic communication profession with assistance from professionals, other practitioners and a number of outstanding books. Visit: www.larrylitwin.com.
Anatomy of Strategic Communication [2012-13] from "The Public Relations Pract...
Anatomy of Strategic Communication [2012-13] from "The Public Relations Pract...
Strategic Counselor; Rowan University-Associate Professor, Ret.
Includes Chapter 14 (Crises) summary from "The Public Relations Practitioner's Playbook." Tell it first Tell it fast Tell it all Tell it yourself Presented at National School Public Relations Association National Seminar - 2012. Taken from "The Public Relations Practitioner's Playbook" available at www.larrylitwin.com.
Crisis Communication: The Right Way - The Only Way
Crisis Communication: The Right Way - The Only Way
Strategic Counselor; Rowan University-Associate Professor, Ret.
Tell it first Tell it fast Tell it all Tell it yourself Presented at National School Public Relations Association National Seminar - 2012. Taken from "The Public Relations Practitioner's Playbook" available at www.larrylitwin.com.
Crisis Communication: The Right Way - The Only Way
Crisis Communication: The Right Way - The Only Way
Strategic Counselor; Rowan University-Associate Professor, Ret.
This is the PowerPoint version of presentation made to New York School Public Relations Association. It is based on "The Public Relations Practitioner's Playbook" and "The ABCs of Strategic Communication" published by AuthorHouse.
Getting a Seat at the Table
Getting a Seat at the Table
Strategic Counselor; Rowan University-Associate Professor, Ret.
This is pdf version of presentation made to New York School Public Relations Association. It is based on "The Public Relations Practitioner's Playbook" and "The ABCs of Strategic Communication" published by AuthorHouse.
Getting a Seat at the Corporate Table
Getting a Seat at the Corporate Table
Strategic Counselor; Rowan University-Associate Professor, Ret.
This is pdf version of presentation made to New York School Public Relations Association. It is based on "The Public Relations Practitioner's Playbook" and "The ABCs of Strategic Communication" published by AuthorHouse.
Public Communication Strategies for School Election Success
Public Communication Strategies for School Election Success
Strategic Counselor; Rowan University-Associate Professor, Ret.
This is pdf version of presentation made to New York School Public Relations Association. It is based on "The Public Relations Practitioner's Playbook" and "The ABCs of Strategic Communication" published by AuthorHouse.
Public Communication Strategies for School Election Success
Public Communication Strategies for School Election Success
Strategic Counselor; Rowan University-Associate Professor, Ret.
Color pdf version. Color version. THE PowerPoint for Professor Litwin's Introduction to Public Relations class at Rowan (N.J.)University. A complete look at the strategic communication profession with assistance from professionals, other practitioners and a number of outstanding books. Visit: www.larrylitwin.com.
Color pdf of Anatomy of Public Relations 1/7/12 for PR Playbook 4th edition [...
Color pdf of Anatomy of Public Relations 1/7/12 for PR Playbook 4th edition [...
Strategic Counselor; Rowan University-Associate Professor, Ret.
Color version. THE PowerPoint for Professor Litwin's Introduction to Public Relations class at Rowan (N.J.)University. A complete look at the strategic communication profession with assistance from professionals, other practitioners and a number of outstanding books. Visit: www.larrylitwin.com.
Anatomy of Public Relations rev on 1/7/12 for PR Playbook 4th edition
Anatomy of Public Relations rev on 1/7/12 for PR Playbook 4th edition
Strategic Counselor; Rowan University-Associate Professor, Ret.
Color version. THE PowerPoint for Professor Litwin's Introduction to Advertising class at Rowan University. A complete look at the advertising profession with assistance from professionals, other practitioners and a number of outstanding books. For Professor Litwin's Introduction to Advertising classes at Rowan (N.J.) University. Visit: www.larrylitwin.com. It incorporates Wells, Moriarty book and the Litwin book (See Chapter 11).
Anatomy of Advertising 12/4/11
Anatomy of Advertising 12/4/11
Strategic Counselor; Rowan University-Associate Professor, Ret.
Color pdf version. A complete look at the advertising profession with assistance from professionals, other practitioners and a number of outstanding books. For Professor Litwin's Introduction to Advertising classes at Rowan (N.J.) University. Visit: www.larrylitwin.com. It incorporates Wells, Moriarty book and the Litwin book (See Chapter 11).
Anatomy of Advertising pdf version 12/4/11
Anatomy of Advertising pdf version 12/4/11
Strategic Counselor; Rowan University-Associate Professor, Ret.
Technology changes as we speak. This presentation covers much of the latest to the moment for professional communicators.
"Word of Mouse" Revised
"Word of Mouse" Revised
Strategic Counselor; Rowan University-Associate Professor, Ret.
Más de Strategic Counselor; Rowan University-Associate Professor, Ret.
(20)
Wilmington U Intro to PR -- Second Half -- Word of Mouse
Wilmington U Intro to PR -- Second Half -- Word of Mouse
Wilmington University Intro to Public Relations
Wilmington University Intro to Public Relations
The Dynamic Dozen (plus three) Strategic Tools
The Dynamic Dozen (plus three) Strategic Tools
The Dynamic Dozen (plus three) Strategic Tools (pdf version)
The Dynamic Dozen (plus three) Strategic Tools (pdf version)
The Dynamic Dozen (plus three) Strategic Tools
The Dynamic Dozen (plus three) Strategic Tools
Anatomy of Advertising
Anatomy of Advertising
Anatomy of Advertising pdf Black and White
Anatomy of Advertising pdf Black and White
Anatomy of Advertising
Anatomy of Advertising
Anatomy of Strategic Communication [2012-13] from "The Public Relations Pract...
Anatomy of Strategic Communication [2012-13] from "The Public Relations Pract...
Crisis Communication: The Right Way - The Only Way
Crisis Communication: The Right Way - The Only Way
Crisis Communication: The Right Way - The Only Way
Crisis Communication: The Right Way - The Only Way
Getting a Seat at the Table
Getting a Seat at the Table
Getting a Seat at the Corporate Table
Getting a Seat at the Corporate Table
Public Communication Strategies for School Election Success
Public Communication Strategies for School Election Success
Public Communication Strategies for School Election Success
Public Communication Strategies for School Election Success
Color pdf of Anatomy of Public Relations 1/7/12 for PR Playbook 4th edition [...
Color pdf of Anatomy of Public Relations 1/7/12 for PR Playbook 4th edition [...
Anatomy of Public Relations rev on 1/7/12 for PR Playbook 4th edition
Anatomy of Public Relations rev on 1/7/12 for PR Playbook 4th edition
Anatomy of Advertising 12/4/11
Anatomy of Advertising 12/4/11
Anatomy of Advertising pdf version 12/4/11
Anatomy of Advertising pdf version 12/4/11
"Word of Mouse" Revised
"Word of Mouse" Revised
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Robert Gifford; JOUR 414 Capstone
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
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Organisational success today depends on effective communication and collaboration with individuals from cultures with varying beliefs and practices. Indeed, with the workforce increasingly comprised of people of varying cultural backgrounds, leaders must now prioritise the significance of cultural competence in the workplace. Ensuring cultural competence at every level of your organisation cannot be understated. While cultural disparities can manifest in different ways, as a leader, you must build deep and nuanced cultural competence skills and education to accurately spot, address and alleviate the various scenarios that can arise. Failing to recognise the importance of cultural competence or not acting to improve it can lead to cultural negligence. There are a few things to consider to ensure your organisation is on the right track. In this deck, you'll understand the importance of building cultural competence in the workplace. You'll also learn • The three (3) dimensions of Cultural Competence in the workplace • Key strategies to build a culturally competent workforce • Major benefits you stand to gain by having a culturally competent team.
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
Workforce Group
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On May 8, 2024, Marel hosted an investor meeting where Arni Sigurdsson CEO and Sebastiaan Boelen CFO gave an overview of the financial results and operational highlights in the first quarter.
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel
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