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Michel Lent Schwartzman
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Mobile dèjá vu: the Web’s past and the future of Mobile
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Mobile dèjá vu
1.
Mobile dèjá vu: the
Web’s past and the future of Mobilemichel lent managing director pereira & o’dell brasil
2.
mobile today is like the
web in 2000
3.
Just getting started:
advertising’s baby steps
4.
Experimenting with formats: Animated
GIF is back, rich media is innovation
5.
Nurtured by experts:
mobile evangelists
6.
You have to
do mobile. Everyone knows, but who’s doing it?
7.
mobile today is NOT like
the web in 2000
8.
140 mobile devices
in Brazil: everyone is at reach in mobile 0 38 75 113 150 Web 2000 Mobile 2013
9.
Fixed broadband in
2000 x Mobile broadband today: 90 times more users 0 23 45 68 90 BL Fixa em 2000 BL Móvel em 2013
10.
Cross-over: mobile time
spend starting to dominate
11.
No need to
explain it: users learn new technologies a lot faster now Mas cada contexto de acesso é diferente
12.
Using the crystal ball to
view the future
13.
Mobile will no
longer be treated separate: like online and offline came together, mobile will be part of it Usuários de um lado, marcas do outro e telas no meio
14.
Advertisers and agencies
will soon understand: mobile thinking will become native
15.
Separation between strategy
and craft: ‘thinking’ apart from ‘developing’
16.
Robust vendors: projects
get more complex, production companies will get more structured
17.
THANK YOU MICHEL LENT michel.lent@pereiraodell.com www.slideshare.net/mlent68 www.pereiraodell.com
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