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Welcome 
Fabiano Destri Lobo, 
Managing Director MMA 
LatAm
Special thanks to our sponsors 
Premium sponsors:
Special thanks to our sponsors 
Gold sponsors:
Special thanks to our sponsors 
Supporting partners
This is going 
to be 
awesome!
Mobile: it’s time…
Digital Marketing channels 
Search Display Social Video Mobile 
? 
Mobile
Digital Marketing channels 
Search Display Social Video 
Mobile
Mobile as a layer, 
not a channel 
Changing perspective
What we are discussing today 
1. Colombia mobile market overview 
2. Entrepreneurship lessons for a mobile world 
3. Showcasing – Tigo Music 
4. What do brands want in mobile? 
5. Mobile media 
6. Here comes programmatic mobile 
7. Agencies panel: mobile always 
8. E-commerce goes mobile 
9. The mobile revolution: experiences, reality & 
future 
10. Keynote session: David Melchor
000 Intro MobileDayCol - Fabiano Destri Lobo - Managing Director, Latam MMA

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000 Intro MobileDayCol - Fabiano Destri Lobo - Managing Director, Latam MMA